Most digital advertising and marketing stories fail the place it issues most: serving to purchasers perceive the influence of your work. They’re full of jargon, self-importance metrics, and complicated charts, making it tough for purchasers to see the worth.
The reality is…the very best digital advertising and marketing report examples transcend knowledge dumps. They spotlight wins clearly, align with enterprise targets, and spark smarter conversations. On this article, we’ll take a look at 5 report varieties that assist businesses show ROI, cut back churn, and make purchasers truly wish to learn what you ship them—constructed with Whatagraph. Right here’s a abstract of the stories:
Cross-channel advertising and marketing analytics report
web optimization efficiency report
PPC efficiency report
Natural social media report
Month-to-month advertising and marketing report
Every instance consists of key metrics to trace and finest practices for structuring insights in a means that resonates with purchasers.
Let’s dig in.
1. Cross-Channel Advertising and marketing Analytics Report
Greatest for: Offering a high-level overview of total advertising and marketing effectiveness, funds distribution, and return on advert spend.
This report gives a holistic view of efficiency throughout platforms like Google Advertisements, Fb, LinkedIn, web optimization, and e mail.
As an alternative of leaping between instruments or stories, purchasers see how all their advertising and marketing channels work collectively, and the place the funds is driving probably the most influence.
Key Metrics to Embody:
Buyer acquisition value (CAC): Helps decide how effectively every channel is changing leads into clients.
Lifetime worth (LTV): Exhibits long-term worth per buyer, helpful for understanding profitability by supply.
Price per click on (CPC) & conversion fee (CVR): Important for paid media insights.
Channel-specific ROI or ROAS: Aligns spend with actual outcomes.
The best way to Construction the Report:
Begin with a visible abstract displaying top-performing channels and areas of concern. Comply with this with channel-by-channel breakdowns, highlighting what labored, what didn’t, and why. Finish with actionable insights and suggestions.
Greatest Practices:
Many cross-channel stories fall quick by specializing in knowledge dumps over readability. To make this kind of report truly helpful for purchasers, maintain these knowledgeable suggestions in thoughts:
Lead with a plain-language efficiency abstract. Begin the report with a high-level overview: what occurred this month, why it issues, and what actions are advisable. This helps purchasers who don’t perceive CPCs and CTRs keep centered on big-picture outcomes. On Whatagraph, you will get AI to generate these efficiency summaries in seconds based mostly in your knowledge and most popular time vary. You too can absolutely edit these summaries to suit your model tone and voice.
Visualize efficiency clearly. Use bar charts, scorecards, and color-coded KPIs to spotlight what’s performing properly and what wants enchancment—with out making purchasers hunt for insights in spreadsheets.
Group knowledge logically. Construction the report with a transparent move: overview → particular person channels (paid, natural, e mail, and so forth.) → suggestions. This makes it simpler for purchasers to navigate and digest.
Automate and model your stories. Use a instrument like Whatagraph to routinely pull in contemporary knowledge from all channels, apply your shopper’s branding, and guarantee stories are delivered constantly, with out hours of handbook work.
Use constant KPIs throughout channels. This permits higher apples-to-apples comparisons and helps determine the place the funds needs to be reallocated.
Embody commentary on the finish. Shoppers recognize your experience, add contextual notes explaining what modified, why it issues, and what’s being performed about it. This turns a static report right into a strategic dialog starter.
2. web optimization Efficiency Report
Greatest for: Monitoring natural search efficiency over time and demonstrating the ROI of web optimization initiatives.
An web optimization efficiency report exhibits purchasers how their search visibility is altering, and the way that interprets into significant outcomes like site visitors, leads, or gross sales.
It connects the dots between key phrase rankings, content material efforts, and precise enterprise development.
Key Metrics to Embody:
Natural site visitors & periods: Present how web optimization drives discovery and engagement.
High-performing pages: Determine which content material delivers outcomes and why.
Key phrase rankings (tracked over time): Reveal motion on strategic phrases.
Click on-through fee (CTR): Helps optimize meta content material and SERP visibility.
Bounce fee & time on web page: Point out content material relevance and high quality.
Conversions from natural site visitors: Tie efficiency to enterprise outcomes.
The best way to Construction the Report:
Begin with a efficiency abstract that highlights wins (e.g., site visitors spikes, rating jumps), adopted by a breakdown of prime pages and key phrase teams. Conclude with alternatives, like pages to replace, new content material to create, or technical points to repair.
Greatest Practices:
An excellent web optimization report isn’t only a record of rankings, it’s a narrative about how visibility turns into worth. Right here’s how you can make it work:
Present progress, not simply place. Observe key phrase efficiency over time to spotlight upward developments—even when your website hasn’t hit the #1 spot but.
Tie content material to outcomes. Spotlight weblog posts or touchdown pages that generated conversions or introduced in certified site visitors. This connects your web optimization work to enterprise targets.
Section by intent. Group key phrases by search intent (informational, navigational, transactional) to indicate how your content material technique covers the complete funnel.
Keep away from knowledge overload. Deal with the metrics that matter most to your shopper’s targets. For instance, a B2B shopper could care extra about natural lead gen than weblog views.
Add context and commentary. Clarify why a web page dropped in rankings or what’s driving a site visitors spike. Shoppers don’t simply need knowledge, they need route. Right here once more, you will get Whatagraph’s AI to jot down out efficiency summaries for you and edit them after.
Make it skimmable. Use visuals and abstract containers to spotlight key wins and motion objects. The aim is to assist purchasers see ends in seconds, not spend minutes trying to find them.
3. PPC Efficiency Report
Greatest for: Evaluating paid marketing campaign efficiency and figuring out alternatives to enhance ROI and cut back wasted spend.
A PPC efficiency report helps purchasers perceive the place their advert funds goes, and what they’re getting in return.
Whether or not it’s Google Advertisements, Meta, LinkedIn, or different platforms, the aim is to floor what’s driving conversions, the place spend is being wasted, and what optimizations are working.
Key Metrics to Embody:
Impressions, clicks, and CTR: High-level visibility into marketing campaign attain and engagement.
Price per click on (CPC): Measures promoting effectivity.
Conversion fee (CVR): Helps observe funnel effectiveness.
Price per acquisition (CPA): Exhibits how effectively paid media is driving outcomes.
High quality Rating (Google Advertisements): Signifies relevance and touchdown web page high quality.
High-performing advertisements or campaigns: Highlights artistic and concentrating on wins.
The best way to Construction the Report:
Begin with an govt abstract that outlines how the funds was spent and what outcomes it drove. Comply with with platform-level breakdowns (Google Advertisements, Fb Advertisements, and so forth.), and conclude with optimization insights—comparable to funds reallocations or A/B check outcomes.
Greatest Practices:
A powerful PPC report makes it simple for purchasers to see what returns they’re getting out of their investments in advertisements. Right here’s how to make sure yours clearly present this ROI:
Deal with enterprise outcomes, not simply advert metrics. Tie campaigns to precise outcomes like lead type submissions, purchases, or bookings—not simply clicks or impressions.
Group insights by platform. Create clear sections for Google, Meta, and different channels to assist purchasers perceive the place every greenback goes and the way every is performing.
Use visuals to spotlight key developments. Line charts, bar graphs, and annotated KPIs assist make shifts in efficiency simple to identify at a look.
Embody clear takeaways. Present what was examined, what labored, and what will likely be performed subsequent—turning knowledge into route.
Report on experiments. If you happen to examined new advert copy or concentrating on, embody outcomes. This builds transparency and positions your company as proactive and strategic.
Automate the tedious components. Whatagraph pulls advert efficiency knowledge from all main PPC platforms right into a single, white-labeled report—routinely up to date, fantastically visualized, and straightforward for purchasers to grasp. No spreadsheets, no damaged dashboards.
Greatest for: Measuring the effectiveness of content material technique, figuring out high-performing posts, and uncovering engagement developments throughout social platforms.
An natural social media report tracks how properly non-paid content material performs throughout platforms like Instagram, LinkedIn, Fb, TikTok, and X.
For purchasers investing in model consciousness, engagement, or community-building, this report exhibits what content material is resonating and what’s not.
Key Metrics to Embody:
Engagement fee: Combines likes, feedback, shares, and saves relative to succeed in.
Follower development: Tracks how properly the content material attracts new viewers members.
High-performing posts: Reveals what content material themes or codecs drive outcomes.
Attain and impressions: Provides visibility into how far your content material is spreading.
Click on-throughs and conversions (if out there): Exhibits if natural content material is driving site visitors or gross sales.
The best way to Construction the Report:
Begin with a abstract of platform-wide efficiency—what’s up, what’s down, and why. Comply with with post-level breakdowns and platform-specific insights. Shut with content material suggestions and subsequent steps.
Greatest Practices:
Reporting on natural content material shouldn’t simply be about self-importance metrics. Use these methods to show social knowledge into strategic perception:
Add an govt abstract. Start with a concise, plain-language overview of efficiency: what improved, what didn’t, and key actions to take. This helps purchasers get the large image with out digging into charts.
Evaluate platforms facet by facet. Assist purchasers see which channels are rising quickest and the place to double down or pull again.
Contextualize engagement. A spike in feedback on one publish? Spotlight why. Was it a brand new content material format, a trending subject, or a change in posting time?
Showcase top-performing posts. Don’t simply report {that a} publish carried out properly. Embody a visible of it, clarify why it labored, and recommend how you can replicate its success. Whatagraph makes this simple by bringing in all of your top-performing posts and the outcomes they generated into one report.
Tie engagement to model targets. For B2B purchasers, engagement on thought management posts could matter greater than follower development. At all times body metrics round what the shopper truly values.
Use constant benchmarks. Evaluate present efficiency towards the earlier month or quarter, and flag important shifts. On Whatagraph, you’ll be able to construct an inside efficiency monitoring dashboard—simply on your workforce—the place you’ll be able to monitor these KPI shifts always.
5. Month-to-month Advertising and marketing Abstract Report
Greatest for: Recapping month-to-month efficiency, highlighting key wins and losses, and offering strategic route throughout all lively channels.
The month-to-month advertising and marketing abstract report is the go-to format for giving purchasers a high-level view of all their advertising and marketing efforts in a single place.
It combines efficiency knowledge throughout channels—paid, natural, e mail, web optimization, and extra—into a transparent, client-ready overview that drives technique and decision-making.
Key Metrics to Embody:
Total site visitors and conversions: Units the baseline for efficiency.
Channel-by-channel breakdowns: Highlights every channel’s contribution.
High campaigns or content material property: Demonstrates what’s working.
Price range vs. efficiency: Exhibits whether or not spend is aligned with ROI.
Month-over-month and YoY comparisons: Tracks developments over time.
Subsequent steps and suggestions: Gives route, not simply reflection.
The best way to Construction the Report:
Begin with a clear govt abstract—what labored, what didn’t, and what’s subsequent. Then stroll by means of every channel briefly, pulling out highlights and points. Finish with insights and motion steps, tailor-made to shopper targets.
Greatest Practices:
That is the report that your purchasers will use as a single supply of fact, so it must be strategic, polished, and instantly invaluable. Right here’s how you can nail it:
Lead with insights. Put the “so what?” entrance and heart. Shoppers don’t wish to hunt for which means—they wish to know what modified and why it issues.
Stability visuals and commentary. Use visuals for key metrics and developments, however at all times embody quick explanations. This turns a static report right into a strategic dialog.
Join knowledge to targets. Tie outcomes to KPIs the shopper cares about—like lead high quality, gross sales, or retention—not simply surface-level metrics like clicks or likes.
Spotlight momentum. Use MoM and YoY developments to border wins and losses. A dip in site visitors won’t be a crimson flag if conversions are up.
Summarize wins clearly. Embody a “High 3 wins” and “Largest alternative” part for a quick, skimmable snapshot of what issues most.
Ultimate Ideas
On the finish of the day, an important advertising and marketing report doesn’t simply present knowledge, it tells a narrative that drives selections.
Whether or not you’re reporting on web optimization, PPC, e mail, or social, the identical rules apply:
Deal with outcomes that matter
Make insights clear and actionable
Visualize ends in a means that’s simple to grasp
Automate the method so reporting doesn’t eat up your week
When your stories are simple to learn, unimaginable to disregard, and clearly tied to development—you construct belief, cut back churn, and show your worth.