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Ever puzzled what an elevator pitch appears to be like like on paper?
It goes by the title of 1 sheet, or typically one-pager, and it’s a visually interesting single web page of selling content material that introduces your model and sells your services or products in essentially the most distilled down, straight-to-the-point approach attainable.
Made for ever-decreasing consideration spans, advertising one sheets present a transparent snapshot of your small business and pique viewers curiosity so that they’re compelled to search out out extra.
Hold studying for extra on why you want this asset in your advertising toolbox, learn how to write your personal and advertising one sheet examples to spark your inspiration.
Why Ought to You Create Advertising One Sheets?
Your advertising plan ought to embody one sheets as a result of they seize consideration with an important promoting factors and pique curiosity so viewers are more likely to attain out for extra data.
Consider it like an easy-to-digest appetizer that begins to persuade your viewers of your model’s worth earlier than they even make it to the principle course. By narrowing the main focus to some details, advertising one sheets present clear overviews that improve your engagement probabilities and transfer clients alongside the gross sales journey.
What’s extra, one-pagers might be shared in each digital and printed codecs relying on how, when and the place you work together along with your viewers.
The visible and concise content material will also be simply repurposed for emails, touchdown pages, social media and different digital advertising property so that you get loads of bang for the time spent on creating one sheets.
Ideas for Writing A Nice Advertising One Sheet
The very best one sheets define your organization, services or products in a visually compelling approach. Readers ought to really feel well-informed after seeing the one sheet, whereas additionally being intrigued to search out out extra and take the subsequent step of their journey to changing into a buyer.
As with all advertising content material, key branding instruments like your positioning assertion, firm mission, core values and differentiators will aid you create content material that stands out from the competitors and results in conversions.
Be Selective About What To Embrace
Don’t attempt to say every part in a one-pager. Very like an elevator pitch, that is your likelihood to make a powerful first impression so that you need to put your finest gamers on the sector.
Some widespread advertising one sheet elements embody:
Firm title and emblem.
Product description.
Standout advantages and options.
Influence statistics.
Services or products outcomes.
Model differentiators.
Buyer testimonials and evaluations.
Bulleted lists.
Icons and information visualizations.
Callout containers.
Contact data.
Name-to-action.
In fact, you don’t have to incorporate the entire above to your one-pager to be efficient. Deal with getting your viewers’s consideration and together with the content material that may persuade them to take the specified motion.
Be Clear and Concise
Edit, edit, edit! The tighter the copy, the higher. You’ll need to distill your message all the way down to an important components, which suggests avoiding redundancies, pointless particulars and lengthy blocks of textual content.
Set up your model as an answer to your viewers’s ache factors as quickly as attainable and break up the content material utilizing sections, headings, lists and brief sentences in order that it’s as simple to digest as attainable.
When you could have a working draft, check your content material by skimming the one-pager to see if even the quickest scanner walks away with a memorable message.
Make It Look Good
Together with clear, concise and compelling copy, advertising one sheet is visually interesting. This helps seize consideration at first look and makes the knowledge much more digestible, which helps create the attribute brevity of this advertising asset.
Plus, your one sheet ought to mirror your model character and increase model recognition through the use of your colours, logos and different key design components.
Lastly, at all times keep in mind that white area is a one-pager’s finest good friend! Make sure you embody sufficient respiration room between the advertising one sheet elements in order that the completed result’s simple on the eyes.
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6 Advertising One Sheet Examples For Inspiration
Whereas there are some key components of selling one sheets, there isn’t a strict components or structure that that you must follow. These examples provides you with a style of the variation in firm one-pagers and, hopefully, aid you begin imagining what your personal one sheets will seem like.
1. Membership Instance
Supply: Product Advertising Alliance
This advertising one sheet instance checks all of the containers: firm emblem, catchy headline, temporary but telling descriptions, proof within the type of a buyer testimonial and featured logos, bite-sized advantages and call data within the footer to wrap all of it up. Even with all that, the design contains sufficient white area to make sure viewers aren’t turned away by a crowded web page.
2. Faculty Main Instance
Supply: TTU Rawls
Whereas this one sheet packs quite a bit in, it focuses on the precise data {that a} target market of potential enterprise college students will need to know. By offering an introduction to the precise diploma and protecting necessities, job alternatives and different outcomes of this system, Rawls Faculty of Enterprise covers essentially the most frequent questions that potential college students think about when weighing totally different faculties and diploma choices.
3. Beverage Instance
Supply: Central Waters
Effectively-branded with an emphasis on the ingesting expertise, this Central Waters Brewing one sheet is an instance of learn how to give attention to one particular services or products. A product like beer additionally wants much less clarification and has an viewers that’s doubtless to reply to memorable artwork route, which makes this one sheet so visually interesting that it may double as a poster.
4. Nonprofit Instance
Supply: The Trevor Undertaking
The facility of this advertising one sheet is how clear and concise it’s. It takes mere seconds to know who The Trevor Undertaking is, what the group does and the way folks can entry the nonprofit’s focused companies. Plus, the straightforward design makes the vital data as simple for viewers to digest and reference as attainable.
5. Media Partnership Instance
Supply: Chicago Tribune Media Group
With a strategic mixture of focused copy, visible lists and a featured testimonial, Chicago Tribune Media Group communicates a number of explanation why a enterprise ought to attain out to them for extra data. And since they’re relying on not less than a kind of causes piquing sufficient curiosity, they’ve contact data within the promote sheet footer to provide viewers a transparent subsequent step.
6. Advertising Service Instance
Right here at Brafton, we offer a number of content material advertising companies and product choices. Now we have a catalog that particulars all of them, after which we additionally created this one sheet template for honing in on particular companies. We cowl all the essential data that you must know concerning the service in order that it’s simple for our clients to know precisely what to anticipate from our workforce and why Brafton stands out from their different advertising company choices.
Bonus Inspiration: One Sheet Templates
In the event you don’t have the time or design expertise on workers to make your one sheet goals come true, don’t sweat it! There are many templates on the market to provide you a hand. Our prime treasure troves for one-pager templates that jumpstart the creativity are Adobe, Canva, Venngage and Pinterest.
It’s additionally price noting that in case you do design your one sheets from scratch, you’ll be able to lock in your personal template which you can then replicate for numerous one sheet wants. Not solely will this save your future self a lot of time, however it can additionally assure model consistency.
How you can Make One Sheets A part of Your Advertising Technique
When you think about one sheets within the context of your advertising technique, take into consideration how they’ll help your targets.
Does your core providing want a lift in gross sales? Equip your gross sales workforce with a advertising one sheet that may help their outreach and function an attention-grabbing touchpoint to begin conversations. Do you need to develop your on-line neighborhood? Create a one sheet that pitches the expertise to your target market.
Basically, advertising one sheets are one other asset so as to add to your toolbox and make the most of alongside your buyer’s journey.
In the event you’re new to the one-pager sport, begin with a one sheet that covers your core providing and primary details about your organization. From there, you’ll be able to discover one sheets that concentrate on particular merchandise, partnership alternatives or different components of your marketing strategy that you simply need to talk externally.
Nonetheless not sure what belongs in your advertising one sheet? Attempt answering questions like these:
How do your services or products options clear up an issue for potential clients?
Why is your organization higher than your competitors?
What steps do your clients take earlier than changing?
Are there widespread subjects or questions that come up in conversations along with your viewers?
Do you could have any e-mail outreach plans that might profit from a visually interesting attachment?
Hopefully, you’re now headed down a path to the kind of advertising one sheets you must create first.
Create One Sheets That Meet Advertising Targets
Earlier than you get began in your firm one-pagers, we’ll depart you with one final reminder: Viewers comes first. Sure, your one sheet ought to describe your model, however the focus must be in your reader. What do they get out of your product and why ought to they select your model? Reply these questions, make it look good and watch the responses roll in.
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