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Developed by Zuellig Pharma, eZRx is ASEAN’s largest B2B eCommerce platform for the healthcare trade – providing a better and extra handy means to purchase and promote healthcare merchandise on-line, anyplace and anytime, versus reps visiting shoppers face-to-face.
As COVID-19 started spreading its tentacles by Asia, Zuellig Pharma, one of many continent’s largest healthcare companies teams wanted to make sure that medicines and healthcare merchandise – from vaccines to non-public safety gear (PPEs) – have been delivered in a well timed and environment friendly method.
Given the urgency, Zuellig Pharma couldn’t depend on a guide system to position and course of orders and returns in addition to cost requests. Effectivity and effectiveness wanted to be optimized additional. With a lot of the world locked down throughout the pandemic, the variety of touchpoints to attach with prospects was additionally vastly diminished.
Zuellig Pharma adopted a transformative innovation to make sure that its 350,000 prospects and 1,000 shoppers – together with the world’s high 10 pharmaceutical firms – may have well timed entry to important medicines and lifesaving merchandise throughout this important interval.
And it occurred to launch when the world wanted it most.
A 24/7 lifeline
Zuellig Pharma gives distribution, digital, and industrial companies in 13 markets throughout Asia, serving greater than 350,000 medical amenities and over 1,000 shoppers within the area.
As COVID-19 instances escalated, the corporate’s B2B eCommerce platform – eZRx for healthcare practitioners, clinics, and hospitals – aptly enabled prospects and gross sales reps to purchase and promote healthcare merchandise anytime, anyplace, while not having to satisfy others bodily. It additionally diminished pricing errors and consolidated essential info in a single location.
The answer is powered by SAP’s ERP Central Element (ECC), an on-premises enterprise useful resource planning system, together with SAP HANA knowledge administration software program. With the SAP software program, eZRx may combine finance, inventor, and product knowledge seamlessly on the net in addition to on cellular units.
Turning the tide towards the pandemic
Deployed in March 2020 – the identical month that the World Well being Group (WHO) declared a world pandemic – eZRx was ready to make sure the sleek supply of PPEs and different essential medical provides together with COVID-19 vaccines, enabling healthcare professionals to do their jobs safely throughout this difficult time.
Via eZRx, prospects may even have “full visibility of Zuellig Pharma’s product choices and self-service, with out having to attend for a pharma consultant,” mentioned Daniel Laverick, the group’s SVP, head of digital and knowledge options. “Gross sales reps may additionally unencumber their time to give attention to extra significant duties in addition to present prospects with an omnichannel expertise, enabled by e-detailing.”
As well as, the corporate may now safeguard compliance with worldwide rules with a database mapping particular prospects’ product licensing restrictions. If a purchaser makes an attempt to entry any of the gadgets through eZRx that aren’t market-compliant, the merchandise usually are not proven.
In 2021, Zuellig Pharma was capable of automate 11.6 million order strains, lowering the guide ones in half, and producing $1.2 million in annual productiveness features.
The event of a life-saving platform within the COVID-19 period earned Zuellig Pharma a 2022 SAP Innovation Award, an annual honor commemorating organizations which have used SAP merchandise to learn each enterprise and society.
You’ll be able to learn the main points behind Zuellig Pharma’s superb accomplishment of their Innovation Awards pitch deck.
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