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A restaurant boss launched a facet hustle of promoting pizzas from a ship to folks in Tampa Bay.
Sean Ferraro shouts down a megaphone and wears a flowery hat to draw swimmers’ consideration.
The facet job has solely boosted gross sales by 5%, however extra persons are eating within the restaurant, he mentioned.
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Swimmers and sunbathers on Florida’s west coast are getting a fairly scrumptious shock this summer season.It is all because of Sean Ferraro, boss of Madison Avenue Pizza in Dunedin, who determined to take his enterprise down a distinct path.Ferraro instructed Insider that he and his colleagues joked about him shopping for a ship and incorporating it into his pizza restaurant, a two-minute drive from the seashore.Someday whereas looking on Fb Market, a small, light-weight boat — also called a skiff — popped up, which Ferraro thought could be good for the job. He purchased the boat, restored it, and fitted it with heated pizza luggage in time for the summer season season.
Now, he is often called the Pizza Skiff Man in Tampa Bay.
Ferraro is called the Pizza Skiff Man in Tampa Bay, Florida.
Sean Ferraro
On Saturdays, Ferraro could be heard attempting to draw the eye of hungry sunbathers to whom he can promote his $20 contemporary pizza. He is turn into recognized for shouting down his megaphone whereas driving across the small islands carrying a shiny, flowery hat. When he first began, folks checked out him like he was bizarre. Now, the model is now recognizable throughout Tampa Bay, in accordance with Ferraro.”I’ve to reassure folks I am not making these at my home or at the back of a van or one thing, it is truly coming from an actual pizzeria,” he mentioned.
Greater than 70 boats carrying round eight folks every anchor round one of many islands on a Saturday, he mentioned. That is his main market.”These persons are principally caught there for hours and after a short while you get sick of consuming a chilly sandwich or some potato chips,” Ferraro mentioned.When requested what kind of pizzas he sells on the water, he mentioned: “Actual straightforward, simply cheese and pepperoni.”
Sean Ferraro, boss of Madison Avenue Pizza, sells pizzas from his boat to swimmers.
Sean Ferraro
He drives round between noon and three p.m., letting “folks construct up slightly little bit of an urge for food” forward of lunchtime. Prospects then begin queuing up in lengthy strains within the water or on boats, ready for Ferraro and his assistant to take their order.
On a median day, Ferraro sells 30 to 40 pizzas. “After 40 to 50, it is tiring … so I often throw within the towel.”The boat job hasn’t massively boosted Madison Avenue Pizza’s gross sales — Ferraro mentioned gross sales have elevated by 5% in whole. However the purpose of the boat venture was long-term and extra about his restaurant’s visibility and advertising and marketing fairly than the cash it immediately raked in, he mentioned.”The pizza venture is sort of like slightly facet hustle,” Ferraro defined. “It is not a big income stream for us, however it’s positively a terrific facet hustle for the times I can get out.”
Sean Ferraro delivers pizza to swimmers and other people in boats.
Sean Ferraro
Since launching the boat job, the chef mentioned he is seen an uptick within the variety of folks consuming at Madison Avenue Pizza, which brings within the majority of the cash. The restaurant has been full of diners all summer season, he added.
“It is like a hack within the system,” he instructed Insider. “I get to drive round on a ship and promote pizzas.”
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