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Pentax is an odd duck, for certain. They’ve held onto DSLRs with a dying grip in opposition to the onslaught of DSLRs, which might doubtlessly turn out to be their undoing in a number of years. Now, although, evidently as an alternative of taking a step in the direction of the longer term, they’re taking one into the previous. Nevertheless it’s not a backwards step! Movie’s resurgence over the past decade or so isn’t any secret. New movie manufacturers appear to be popping up frequently and even Kodak is struggling to maintain up with demand.It’s a pattern that has not gone unnoticed by Pentax, who’ve all the time been a extra acquainted model amongst movie shooters than digital. So now, they’ve launched a brand new Movie Digital camera Undertaking. In a press launch, the corporate stated the undertaking entails analysis and creating new Pentax model “movie digicam merchandise”, bringing collectively each veteran and youthful engineers to make the most of each outdated and new tech.It’s definitely an attention-grabbing change of path for Pentax to go. On condition that there aren’t actually any large names producing new movie cameras anymore – aside from the occasional Leica reissue – this might doubtlessly be the area of interest that helps them survive in a world the place DSLRs are disappearing. It could additionally take them again to their roots, producing the sorts of cameras they’re extra famously identified for. Cameras just like the Pentax 67 are legendary amongst movie photographers, and virtually all people who shoots one instantly tends to fall in love with it.Whether or not or not we’ll see a brand new medium format digicam stays to be seen, however I believe a 35mm physique would definitely be on the way in which. That they’re working with their older and extra skilled engineers in addition to youthful engineers with newer views and familiarity with extra trendy know-how means that we is perhaps seeing a extra trendy, higher-end tackle movie cameras, much like that left off by firms like Nikon and Canon after they lastly made the whole swap to Digital.In addition to creating new cameras, although, the Movie Digital camera Undertaking additionally goals to work along with digicam fanatics. Pentax plans to have varied on-line and offline occasions to assist promote the undertaking, in addition to social media, to convey movie photographers collectively and listen to their feedback and strategies about product improvement. They are saying they’re additionally engaged on a strategy to “talk successfully concerning the undertaking’s improvement” to customers and work carefully with them.AdvertisementsPentax 6×7 by Austin Calhoon – CC BY-SA 3.0The causes for the brand new initiative embody the rising recognition in capturing movie and in a Ricoh/Pentax survey of three,000 photographers in Japan, roughly 20% personal a movie digicam (not together with disposable or instantaneous cameras). Older generations are getting again into it and lots of younger photographers are simply discovering analogue images for the primary time. It’s an interesting course of that’s very totally different to capturing digital. And if you happen to’re creating your self, it’s an virtually therapeutic course of. The capturing course of itself also can typically assist us to calm and decelerate and unwind from the chaos of our digital day by day lives.In January 2022, we declared the rebirth of Ricoh Imaging. We affirmed that, beginning with Japan, we might extra fastidiously take heed to the voices of our customers by stronger digital on-line communications with customers by submitting our merchandise to crowdfunding web sites and founding a PENTAX clubhouse. All of this was performed with the purpose of creating and advertising new merchandise that may totally fulfill consumer wants. We’ve got taken on thrilling new challenges, a few of which push past the boundaries of standard knowledge. We are also promoting new merchandise which had been solely made doable by our distinctive applied sciences and craftsmanship, such because the worldwide advertising of special-edition, limited-quantity fashions.One of many new challenges we have now taken on is the event of PENTAX-brand movie cameras. We really feel it will present digicam followers with a pleasure of images completely totally different from what they expertise within the digital format. I need to stress that this announcement doesn’t imply we are going to launch new movie cameras. As a substitute, it’s an ongoing undertaking primarily based on the belief that, so long as photographers stay obsessive about the ambiance of sunshine and surroundings, there will even be some who will need to use movie cameras as their software of selection in capturing distinctive photos. However we additionally know the way tough it is going to be to restart the manufacturing of movie cameras lengthy after manufacturing was terminated. In actual fact, we’re solely on the beginning line proper now.We are going to make even larger efforts to have the ability to hear the real voices of movie digicam followers by varied occasions and digital communications whereas additionally offering as many updates on the undertaking’s improvement as we are able to. We welcome your assist and important ideas as a part of this co-creation undertaking. It’s a fantastic pleasure to have you ever be part of us and work along with us on the challenges of this new movie digicam undertaking.– Noboru Akahane, President and CEO of Ricoh Imaging Compant, Ltd.The entire concept does sound very intriguing, notably when nearly all people else has deserted movie cameras and is all aboard the mirrorless practice. I’ve to confess, I by no means anticipated Pentax would pop again up on my radar with regards to shopping for cameras for myself, however as any individual who additionally nonetheless shoots movie in addition to digital, it would simply occur – particularly if it’s a medium format digicam. I imply, if I’m going to have to purchase new lenses, go large or go dwelling, proper?There’s not quite a bit there but apart from the 2 movies above, however for extra info, keep watch over the Pentax Movie Undertaking web page on the Ricoh web site.Commercials
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