[ad_1]
Recently, we’ve been speaking heaps about AMP. We imagine it’s an integral a part of the way forward for electronic mail advertising and marketing. It drives greater conversion — we examined it, sure. Nonetheless, many corporations nonetheless don’t use it. Why do they neglect this chance? As a result of some assume it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a straightforward course of now (should you use our pre-built templates or ready-to-use modules). Whereas others simply don’t know concerning the AMP prospects sufficient.
So, we determined to have interaction our customers in AMP expertise by introducing AMP and a few wonders it does to emails. And with time, we’ll present them easy methods to construct these components sooner than you write a paragraph of promo textual content in your emails.
To point out all of the “wonders” AMP is able to, we determined to construct a collection of emails with components of gamification, which can also be, in our opinion, the way forward for electronic mail advertising and marketing. Later on this publish, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this collection, we set two aims:
Introducing the facility of AMP, and persuade purchasers to begin utilizing it for his or her future campaigns.
Growing gamification mechanics that may be EASILY reused by varied companies.
Let me dive into our outcomes…
Goal 1. Introducing the facility of AMP to our prospects
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we discovered that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We acquired actually hundreds of requests, like “Construct an analogous quiz for me” and hundreds of “How did you construct this electronic mail?”.
Our emails with Quizzes have been broadly mentioned in a number of communities.
We hope we are going to assist AMP get broadly utilized by most corporations. It’s not an conceited assertion. We simply know that AMP is well applied but has a constructive impression on conversion. And we need to assist everybody expertise that.
Goal 2. Growing gamification mechanics that may be EASILY reused by varied companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We wanted time to develop and check them. However purchasers can simply use our module templates to construct an analogous electronic mail in underneath 10 minutes. They’ll solely must edit colours and change our questions with theirs.
Additionally, as we wish AMP to be applied in emails as simply as writing a paragraph of textual content for emails, we:
launched Stripo Knowledge Service to let customers join emails to our Knowledge storage or to exterior storage like Google Drive by way of Zapier. Completely no programming abilities wanted. That is required for storing and accessing customers’ responses;
launched Stripo Knowledge Supply to let customers present their recipients with real-time content material;
added some modules with AMP types and AMP questionnaires to the Modules part;
begin a collection of weblog posts with a step-by-step information on easy methods to construct AMP emails simpler.
Stripo AMP Quiz Collection: Demonstrating the facility of AMP to customers
What’s one of the simplest ways to attract folks’s consideration to sth? — Proper, video games… Irrespective of age, or place.
As we mentioned above, we ran the “AMP Quiz” electronic mail marketing campaign. It consisted of three emails; every had components of gamification.
E mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first electronic mail. As you’ll be able to see within the instance under, each reply — right and incorrect — is adopted by a brief story/clarification.
Your browser doesn’t help HTML5 video tag.
So, your entire electronic mail consisted of three questions, and customers have been requested to decide on the best reply.
Query 1. Tips on how to pronounce Stripo:
[straɪp-oʊ];
[strɪp-oʊ].
Query 2. What’s the hottest electronic mail consumer (in line with Litmus):
Outlook;
Gmail;
Apple iPhone;
Apple Mail.
Query 3. Tips on how to replace a header or a footer in 100 emails with Stripo directly:
electronic mail our help crew, they’ll do it for you;
use good components;
use synchronized modules;
rent a crew of 100 folks.
When recipients clicked on the right reply, this reply would get inexperienced. In the event that they clicked on the wrong reply, it might get crimson, however a slot with the right reply would get inexperienced simply to point out customers the right solutions.
Right here’s the hyperlink to the net model of this AMP electronic mail to test it out.
The proper solutions have been:
[straɪp-oʊ].
Gmail (as of April 2020).
Use synchronized modules.
E mail 2. Stripo AMP Quiz: Remedy the Rebus
Right here’s what it seemed like:
Your browser doesn’t help HTML5 video tag.
Recipients have been requested to resolve the rebus, as you’ll be able to guess from the e-mail topic.
We designed it as a chat… It seemed like recipients have been actually speaking to a chatbot or a consultant of customer support.
Within the enter area, customers might enter something. And that is what they really did 🙂
Right here’s the hyperlink to the net model of this AMP electronic mail to test it out.
The proper reply was:
E mail template designer.
Most customers guessed it.
Nonetheless, some respondents would say:
electronic mail template debugger; electronic mail template supply; electronic mail template divider; electronic mail template deleted; electronic mail template deconstructor; electronic mail template declaimer; digital advertising and marketing professionals; advertising and marketing government; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one particular person.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E mail 3. Stripo AMP Quiz: You didn’t anticipate this
This was the final electronic mail within the collection. We requested customers to resolve the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
Your browser doesn’t help HTML5 video tag.
If performed proper, they’d see the “Congratulations” notification.
Right here’s the hyperlink to the net model of this AMP electronic mail to test it out.
The proper solutions have been:
E mail.
Animation (Reply that was already entered).
Timer.
Banner.
Font.
Most recipients solved this puzzle accurately.
Outcomes of this collection
Initially, we’re comfortable we achieved our aims. We managed to barely popularize AMP and gamification. Customers need to implement this mixture of their campaigns. They now see that constructing AMP emails is simple, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Bear in mind our check with AMP types?
Second of all, we all know now that nearly half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We imagine this quantity (proportion) can be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails directly.
Extra importantly — now our purchasers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers often ask us in emails
In fact, we’re going to record solely these which are associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above comprise the amp-form part. Which means so as to see the solutions it’s worthwhile to join your emails to information storage.
For these functions, you should utilize your server or Stripo Knowledge Service.
For those who select choice 2, all customers’ responses will probably be saved in your Stripo account, chances are you’ll obtain them as a CSV-file. Discover a step-by-step information right here.
You might also select any exterior storage, like Zapier. On this publish, we confirmed easy methods to join your electronic mail Kinds to Google Sheets by way of Zapier. That is a straightforward course of, actually.
Then your customers’ solutions will probably be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand received whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our facet are additionally absolutely safe.
Nonetheless, should you desire utilizing an exterior service, chances are you’ll join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog publish, which is the beginning of the collection of weblog posts devoted to AMP, the place our Net developer/HTML designer Liubov Rolenko will present easy methods to construct amp emails sooner than you write copy in your emails.
4. What do I do to ship AMP emails?
get whitelisted with Google;
repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML electronic mail);
add the fallback — HTML model — on this electronic mail;
guarantee that your ESP/CRM is able to sending AMP emails;
take into account that presently solely Gmail (each net and cellular apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be a part of the record quickly;
AMP emails lose their AMP elements should you ahead them.
Remaining ideas
We shared with you what inspired us to construct AMP collection, truthfully shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you underneath 10 minutes. You might have a possibility to get these emails in your inbox to strive them out.
[ad_2]