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Samsung, Google and Qualcomm have introduced an alliance to create a brand new blended actuality platform that’s certain to problem Apple’s anticipated push into the identical realm.
Samsung closed its Unpacked launch occasion on Monday by bringing prime Qualcomm and Google executives on stage to trace on the “prolonged actuality” merchandise to return.
The phrase – which was later confirmed by Samsung post-event – was of a Samsung-made headset, working on Android and powered by the Snapdragon chips optimised for to Samsung Galaxy {hardware}. Whereas no merchandise have been revealed in the course of the occasion, it was clear the three corporations aren’t planning to depart the taking part in area to Apple.
You’ll be able to see the section of the presentation timestamped beneath:
Apple is ready to announce its personal entry into the blended actuality {hardware} market throughout the subsequent few months, and this was a chance for Samsung boss TM Roh (together with Qualcomm’s CEO Cristiano Amon, and Google’s SVP of Android Hiroshi Lockheimer) to let folks know the reply is coming.
In fact, in some method, the three corporations have already aligned deliver customers VR experiences by way of Samsung’s Gear VR headsets, which leveraged the corporate’s Galaxy telephones that have been powered by Android and Qualcomm.
“Many alternative corporations … have been making these bulletins about completely different realities,” Samsung’s president TM Roh advised the Washington Publish. “So we’ve got additionally been making related preparations, a minimum of any others.”
“We’re getting there, however we’re not too distant,” he added. “For the chipset, it’ll be a strategic collaboration with Qualcomm. The {hardware} will probably be us. For the ecosystem, we have been making an attempt to find out which platform to work with. And in the long run, we determined that it was going to be Google.”
Are you excited to listen to these tech titans are teaming as much as tackle Apple? Tell us @trustedreviews on Twitter.
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