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Latitude AI will concentrate on autonomous driving know-how for Ford autos. | Supply: Ford
Ford as we speak launched Latitude AI, a subsidiary growing new automated driving know-how. The corporate will concentrate on making a hands-free, eyes-off-the-road automated driving system for next-generation Ford autos.
This new self-driving firm is taking over 550 workers that had been a part of Argo AI, Ford’s earlier self-driving undertaking that was shut down in October 2022. These workers labored throughout machine studying and robotics, cloud platforms, mapping, sensors and compute methods, take a look at operations, methods and security engineering.
Latitude AI will help Ford’s strategic shift that got here final 12 months to focus extra on creating automated driving applied sciences for personally owned autos. This separates Latitude from Argo AI, which centered on creating autonomous robotaxis.
Latitude AI’s work will construct off of Ford’s hands-free, highway-driving know-how referred to as BlueCruise, which has already logged greater than 50 million miles. Latitude hopes to automate the elements of driving that may be essentially the most tedious, annoying and ugly, it stated, like bumper-to-bumper site visitors or lengthy stretches of freeway.
This shift can even set itself other than autonomous car firms like Cruise and Waymo, that are each centered on creating autonomous robotaxis, and places itself in the identical ring as Tesla’s Full Self-Driving beta software program, which not too long ago underwent a recall.
“We see automated driving know-how as a chance to redefine the connection between folks and their autos,” stated Doug Area, chief superior product improvement and know-how officer, Ford Motor Firm. “Clients utilizing BlueCruise are already experiencing the advantages of hands-off driving. The deep expertise and expertise in our Latitude staff will assist us speed up the event of all-new automated driving know-how – with the objective of not solely making journey safer, much less annoying and extra satisfying, however finally over time giving our prospects a few of their day again.”
Sammy Omari, government director of ADAS applied sciences at Ford, will function the CEO of Latitude AI. Ford appointed Peter Carr as the corporate’s chief know-how officer, who will oversee Latitude’s product and technical improvement and David Gollob as president. Gollob will probably be accountable for the corporate’s enterprise operations.
“We consider automated driving know-how will assist enhance security whereas unlocking all-new buyer experiences that scale back stress and sooner or later will assist liberate a driver’s time to concentrate on what they select,” Omari stated. “The experience of the Latitude staff will additional complement and improve Ford’s in-house world ADAS staff in growing future driver-assist applied sciences, finally delivering on the numerous advantages of automation.”
Latitude AI is headquartered in Pittsburgh, the place Argo AI was positioned and has extra engineering hubs in Dearborn, Michigan and Palo Alto, California. The corporate additionally operates a highway-speed take a look at observe facility in Greenville, South Carolina.
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