[ad_1]
This yr is coming to its finish — we’re wanting again on our ups and downs.
It was wealthy in varied occasions. Fortunately, most of them had been constructive, others taught us what to and what to not do.
A few of them are value mentioning right here:
1. Progress and fascinating details about customers in numbers
Stripo is a really younger product. This yr we’ve grown up from 2.7K to 32K customers with 1.1K lively payers.
What we’re happy with is that 56% of the registrants preserve utilizing our device.
We’re additionally pleased to say that 20% of the Stripo customers are Companies.
Trick from Stripo: only a month in the past, we added the flexibility to get registered with us by utilizing the Fb and Twitter accounts. The previous alone drove 5.2K registrations. Implement this registration type, too.
This summer season, we launched Plugin, an answer for the SaaS providers the place electronic mail communication with shoppers is the core exercise; it’s been put in 312 instances.
Once we simply began, the ratio of English- and Russian-speaking customers was 50/50%. Now, 74% of our customers are English-speaking, 16% are Russian-speaking customers, and others converse Ukrainian, Spanish, French, Italian, German, Portuguese, Indian, and so on.
We have gotten a global product. This reality made us consider being a multi-language device. And our new site’s interface might be translated into 7 languages.
So long as our builder now speaks 4 languages — English, German, Ukrainian and Russian, chances are you’ll assume we all know French and Dutch, as nicely. Some customers converse these languages when reaching out to us by way of electronic mail or Intercom ?
Due to Google Translator, we will help them, too ?
2. Options launched in 2018
Amongst all kinds of the options we launched this yr, we need to spotlight the next ones:
In 2017, we had integration with Mailchimp, eSputnik, GetResponse, and Gmail.
In February 2018, we requested you to reply just one query, “What ESP would you want us so as to add?”.
You spoke — we listened.
This yr, we’ve got added direct export to the next advertising and marketing automation programs:
Salesforce
Hubspot;
SendGrid;
Marketing campaign Monitor;
SendPulse;
Fixed Contact;
Braze;
Mailigen;
Unisender.
Nonetheless, 64% of our customers export emails as HTML archive and HTML recordsdata.
We’re actually curious who you’re and why you retain doing this ?
We’ll recognize it when you tell us. And if we should always combine with extra ESPs, simply tell us.Fast query: each month, 1,000 emails completed shouldn’t be exported. Guys, what do you do with these emails? You can’t simply copy and paste the code, as a result of the possibilities are the structure is damaged. The emails you copy this manner would not have the CSS code;
Direct export to Outlook (as OFT recordsdata)
On Might 21, we launched this feature.
Nobody anticipated it to be generally used, but 5.74% of all emails are exported to this specific electronic mail shopper;
Per some customers’ request, we added this feature. Now, virtually 7% use it.
We are able to consider the 2 methods of utilizing it:
downloading after which printing it for additional approval;
attaching these recordsdata to reviews.
If there are some other methods we nonetheless don’t know of, would you be so sort as to tell us, please? ?
We allow our customers so as to add customized fonts. They’re relevant to menus, contact data and some other texts in emails, besides banners. As a result of for banners, we already provide 42 particular fonts;
Merge tags are step one to personalization. As we all know, mentioning buyer’s identify in electronic mail will increase CTOR by 40%;
We discover this feature essential for promo and seasonal campaigns as they’re meant to induce the shoppers and allow them to understand how quickly the coupon will expire. We’ve launched it on September twenty eighth, to this point it has been utilized in varied emails for like 2,200 instances;
Ranging from August 12, we offer our customers with the “Picture rollover impact” primary block. It’s important for promo campaigns to save lots of valuable room in emails, it helps make distinctive teasers, and so on. It’s value noting that the picture rollover impact you create with Stripo, is internet secure — works in all electronic mail shoppers, besides some variations of Outlook;
While you’re not the one one who has entry to emails in a undertaking account, it’s vital to know when and by whom the final adjustments had been made.
3. Our content material progress
This yr we created 180 electronic mail templates and added them to the library. Now it has 300 ready-to-use electronic mail templates. They’re divided into varied classes, like seasons, industries, varieties;
In 2018, we enriched our weblog with 69 new posts. We hope you discover them helpful and informative;
We added 31 new video tutorials to our Youtube channel. Subscribe to us, depart feedback;
2018 was wealthy in varied occasions. We featured in quite a few American, and European evaluations. We had been in contrast not solely to different emails builders however to the ESPs too, as they’re our opponents too for his or her built-in editors.
Some instructional facilities in Russia and the Netherlands use our device of their instructional applications.
Be aware for instructional facilities: if you wish to use our device in your programs, attain out to us by way of electronic mail to debate the small print — and we are going to offer you a free enterprise account.
Additionally, we contributed weblog posts to 19 firms like ContactMonkey, EmailMonks, TemplateMonster, and lots of others.
4. Occasions we attended this yr
We had been fairly lively this yr. Attended:
E-mail Improvements Summit 2018, Las Vegas, USA
We listened to reviews on HTML typography in emails by Paul Ethereal (Past the Envelope), personalization in emails by Genevieve Longtin (Sharecare, Inc.), a couple of audio system reported on interactivity in emails. I even made to interview John Thies, Co-founder of E-mail on Acid, he defined to us why electronic mail accessibility is crucial for marketing campaign’s success;
Internet Summit 2018 in Lisbon, Portugal
Right here, we had been honored to get private acquaintance of Adrian Cockcroft, Vice President at Amazon Internet Providers, Younger Sohn, Chief Technique Officer at Samsung, Lisa Jackson, Apple’s Vice President, Toni Blair, former PM of the UK and lots of others;
October 2018, we joined the ProductHunt platform the place bought greater than 638 upvotes. I need to thanks to your assist and assist.
The Fifth Annual EmailConference, Kiev, Ukraine
Our Product Designer Roman Burdyga launched Stripo.electronic mail to the Ukrainian Market;
Litmus Stay, Boston, Massachusetts, USA
We obtained lots of helpful data on traits in emails advertising and marketing, on hyper-personalization and A/B testing. Right here, we met Chad S White, Analysis Director at Litmus;
Digital Summit, Chicago, USA
Right here we listened to many reviews on digital advertising and marketing. Have been astonished to search out out that about 25% of all reviews had been on electronic mail advertising and marketing in comparison with 10% in 2017. This implies electronic mail advertising and marketing is barely rising.
All of the audio system talked about electronic mail automation and demand on segmenting push notifications;
StartupGrind, Dnepr, Ukraine
We made it to attend and take part as audio system within the Finish-year-party held by Startup Grind in Ukraine.
5. How we repair bugs, or our buyer assist
I need to emphasize that the standard of the Stripo builder is our #1 precedence. We run quite a few assessments and auto-tests to verify all the pieces works nice — 320 assessments in 2018.
Each time, when launching a brand new characteristic or fixing some bugs (760 this yr), in different phrases, as soon as some adjustments have been made to the code, we run an computerized take a look at of the system. Half of those assessments are made by our builders manually as part of the technical upkeep.
When solely launching our product, we determined to not have our buyer assist service. I used to be the one one who answered all calls, who assisted our customers by way of electronic mail and Fb.
So long as we a global product, I’d obtain cellphone calls even at 2 AM. My household bought used to late evening cellphone talks ?
In the present day, there are 7 of us, and this isn’t the ultimate variety of customer support division staff. You will get our certified assist by way of Intercom, Fb, E-mail.
Nonetheless, I generally get late evening calls ?
Our NPS (web promotional rating) is 9.0. We’re happy with it.
Thanks for estimating us so excessive and to your belief in us.
Closing phrases
We loved this yr as a result of we spent it with you. We do our greatest to facilitate the e-mail creation course of for you.
And when you’ve got any recommendations on methods to make our device even higher, please be happy to contact us by way of electronic mail or Fb.
Sincerely, Dmitry.
[ad_2]