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You’ve already met Helga Stentzel and her distinctive pictures earlier this 12 months. This proficient artist turns atypical into extraordinary, remodeling on a regular basis objects into one thing fully new and surprising.
In her newest venture, Helga created endangered animals out of garments, however that’s solely part of it. Working remotely with different creatives, Helga’s creations “traveled” from London to Ecuador and have become part of a conservation marketing campaign.
Helga is a Russian-born visible artist presently based mostly in London, UK. After I first wrote about her work, I began following her on Instagram and that’s how I noticed the most recent marketing campaign she was part of. Helga’s work ranges from images and illustration to video and cease movement animation – usually becoming a member of totally different methods collectively. And for this newest venture, she joined her creativeness with that of different artists to create one thing fairly superior.
I chatted a bit with Helga and Israel Barahona, who’s the Inventive Director of the venture. Israel and the Artwork Director José Aguilar discovered Helga’s artwork and it impressed them for the marketing campaign. They wished to share a robust and essential conservation message utilizing three endangered species made out of clothes objects. The factor is: these garments are washed with many detergents that pollute the water. This additional destroys habitats, meals, and the water sources from which these animals drink.
The workforce determined to recreate an Andean bear, a blue-footed booby, and an Amazon pink dolphin. All of those animals are in grave hazard of extinction, particularly the pink dolphin. Israel informed us extra about every of them and why it’s essential to cease polluting the water in Ecuador.
“The spectacled bear or Andean bear (Tremarctos ornatus) is taken into account within the nation as a protected species, within the Ecuadorian territory an estimate of simply 2000 specimens is made, the air pollution of the rivers is without doubt one of the most important causes of its disappearance.
The blue-footed booby (Sula nebouxii) is a singular species within the Galapagos Islands, there are solely 6400 left, and the reason for its low inhabitants is that they’ve stopped reproducing as a consequence of lack of meals, the sardines have left as a consequence of contamination of the waters on the islands and their water sources are additionally compromised.
Lastly, we have now the species in probably the most crucial state of affairs, the Amazon pink dolphin (Inia geoffrensis), of which solely 45 specimens are registered throughout the Ecuadorian territory, they’ve been declared on purple alert, the contamination of their habitat is the primary explanation for demise or migration, they’ve stopped inhabiting the rivers of Ecuador.”
Israel and José wished to show the concept into actuality as quickly as doable. They introduced the venture to Hogar Verde, a model of biodegradable detergents. They fell in love with the concept, so the artistic duo reached out to Helga in February this 12 months. As you possibly can in all probability conclude, she was very a lot into it as effectively. In reality, she instantly began engaged on the sketches and created the idea for these three animals. “This gave us a really clear concept of the clothes and the way we may create animal shapes with garments,” Israel tells DIYP.
The concept was for Helga to journey to Ecuador and take pictures on the Galápagos Islands. Nonetheless, it turned out that the nation was on the COVID-19 purple checklist so neither she nor the remainder of the workforce may journey there. However hey, if there’s something we realized over these two years is that we will do loads of stuff remotely. So, the artistic workforce determined to {photograph} “the animals” in Helga’s studio and add them to the prevailing pictures of various places in Ecuador and the Galápagos Islands.
The photographer Pablo Ortega joined the workforce and obtained the clothes objects for the shoot. Helga says that he went via dozens of hoodies and towels earlier than discovering the right ones for the shoot. “And sure, he was sending us photos from totally different procuring malls,” she provides. “I guess store assistants have been delighted.” Nobody may discover vibrant shorts with black pockets, so the workforce ended up discovering a seamstress who custom-made a beige pair.
When the whole lot was prepared, the workforce created the “garment animals” within the studio and Pablo took the pictures. José did the retouching, including the animals into the pictures from their respective habitats. As for the graphic design of the ultimate posters, Carlos Sánchez, Santiago Loján, and Daniel Orcé have been in command of this half.
A number of artistic minds from totally different components of the world obtained collectively to finish this venture. And as Israel tells us, they have been all very happy with it. “This marketing campaign, along with being in digital media, can be a part of a launch in giant codecs on public roads,” he provides. “And we hope to present them an enormous shock later as a result of this marketing campaign has a good greater second stage.”
Check out the ultimate photos and extra BTS pictures beneath, and take a look at and admire the venture on Behance.
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