Pattern seed pitch deck: Netmaker’s $2.3M deck

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In a world the place individuals working from dwelling nonetheless want entry to networks and a ton of different use instances, Netmaker lets customers create and handle VPN connections with out the training curve, as Romain wrote final 12 months when the corporate introduced its seed spherical.
Netmaker submitted its pitch deck to TechCrunch+, and as we speak we’re taking an in depth take a look at the deck the corporate used to boost its $2.3 million spherical.

We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that. 

Slides on this deck
Netmaker has a good, 14-slide deck. The corporate tells me it redacted sure delicate knowledge (comparable to monetary data), however these components have been marked clearly so the deck nonetheless is sensible in context.

Cowl slide
Downside slide
Imaginative and prescient slide
Resolution slide
Market-size slide
Product slide
The way it works slide
Traction slide (“In lively use on over 10,000 gadgets”)
Product evolution slide
  Go-to-market slide
  Street map slide
  Competitors slide
  Staff slide
  Closing slide

Three issues to like
Netmaker is sharing quite a lot of data in only a handful of slides about what might be perceived to be a reasonably complicated, technical house. The corporate has completed an unbelievable job of retaining issues accessible.
Traction is king
[Slide 8] Nice traction forgives all different sins, and this graph is pointed in the best course. Picture Credit: NetmakerHaving highly effective traction is nice for any startup, as fast development implies an organization has discovered one thing vital out there and may appeal to new prospects.
That mentioned, a few of these stats appear to be self-importance metrics to me. For instance, why is it vital to have 5,500 stars on GitHub? Does that translate into prospects? Why is the 1,000 group members quantity vital? Netmaker might have tried to attach the dots: Why are these metrics vital to the corporate and the way do they present fast development?
I did discover myself stumbling on the declare of “50% MoM development for six months.” It’s laborious to overstate how spectacular that’s, and as an investor, I’m discovering myself itching to study what the expansion engine is right here. How a lot did the corporate need to spend to accumulate these prospects? How can it proceed alongside this trajectory?
The way it works
[Slide 7] The way it works. Picture Credit: NetmakerWhen your target market is individuals who design, implement and preserve community infrastructure, you possibly can wager that almost all traders you’re talking to is not going to be absolutely au fait with the intricacies of the market. I do know VCs who’ve deep area information, however even those who’re skilled might have fairly outdated data. The panorama on this house, like in so many others, modifications almost on daily basis.
This “The way it works” slide could also be somewhat too easy, to be sincere. I’d have liked to see screenshots of the particular provisioning/set-up screens to know how laborious it’s to configure a community or add machines. Having mentioned that, this can be a nice base-level introduction to elucidate the “Right here’s what we do and why it issues” a part of the story.
A transparent imaginative and prescient of the longer term
I really like how Netmaker pulls no punches in its imaginative and prescient for the way forward for its trade. This imaginative and prescient might show to be inaccurate, however the firm shouldn’t be confused. It’s refreshing to see such readability and the corporate’s capacity to hook into its imaginative and prescient:
[Slide 3] Readability of its imaginative and prescient of the longer term. That is one in all my favourite slides on this deck. Picture Credit: Netmaker

The corporate does one thing very proper right here: It paints a transparent, daring and differentiated view of the longer term.

Now, you would argue whether or not that is appropriate. Will no one in any respect personal their very own networking {hardware}? Will there be no must configure complicated networks? I’m not a community architect, however that feels like a little bit of a stretch. On the very least, the web itself and the underpinning applied sciences that help Netmaker will presumably want some quantity of {hardware}.
Nonetheless, I believe the corporate does one thing proper right here: It paints a transparent, daring and differentiated view of the longer term and backs that up with the steps it should take to place itself on the forefront of this motion.
In the remainder of this teardown, we’ll check out three issues Netmaker might have improved or completed in another way — together with its full pitch deck!

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