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I’ll be trustworthy: I don’t assume all that a lot about content material advertising campaigns once I’m off the clock.
You’re extra more likely to discover me repotting a plant, studying, taking part in with my canine, grocery buying or conversing with a superb pal. You recognize, human stuff.
That is true for most individuals. No matter how a lot an individual loves their work, they love their household and mates, their travels and their hobbies rather more. And they’ll make investments time in something that helps them stay higher daily.
That features in search of out, and consuming, life-style content material.
What’s Life-style Content material?
Life-style content material is written, visible or audio content material about day by day life. Journey, well being, magnificence, home and residential, private funds, health, inexperienced residing, cosmetics, cooking, inside design, gardening, hobbies, handcrafts, work-life stability — all of those are branches of the tree that’s your life-style. They’re additionally nice weblog submit concepts, particularly for a life-style content material creator.
Not like business-to-business (B2B) content material, life-style content material is extra involved with the private. It might cowl intimate subjects like faith and sexuality.
However like B2B content material, all life-style content material wants to offer one thing to the viewers — specifically info, affirmation, leisure or inspiration.
5 Suggestions For Creating Nice Life-style Content material
Like all content material creation, you must verify that your target market is definitely within the subjects you write about in your weblog.
Key phrase analysis is an enormous a part of that – what search phrases is your viewers utilizing to search out the content material they’re searching for? Can they be enticed to learn associated posts or bounce to a special social media platform to see a contemporary form of content material?
However life-style content material advertising requires an additional degree of creativity and thoughtfulness. How, as an example, may a footwear model create a life-style submit that folks truly care about? And what kind of content material would they even create?
I’ll let you know this a lot: It may be carried out. Teva, a life-style model that makes adventure-ready, sustainable and trendy sandals, constructed its weblog round topics that its viewers cares about. See for your self:
The important thing?
They discovered widespread threads between their model and their target market within the type of shared values — exploration (emotional and bodily), craft, expression and positivity. You’ll additionally discover that their merchandise seem in each single life-style submit, even in an article titled “the right way to make do-it-yourself flour tortillas.”
Your theme and the way properly it relates again to your model, and the subjects you select to cowl about that theme, are each crucial.
However there’s extra that goes into crafting impactful and memorable life-style content material. Let’s take a look at just a few pointers:
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1. Write With an Genuine Voice
Drop the jargon and soulless language for those who may help it. Readers and followers have to really feel such as you care concerning the subject on a private degree. That is totally different than, say, a enterprise article about software program integrations, the place experience is king.
A life-style viewers cares about experience, however in addition they care about intangibles like their condo’s feng shui, confidence of their look, satisfaction of their decor and all of the enjoyable they’ll have across the hearth pit you simply taught them the right way to construct.
I’ve discovered that it helps to make use of private anecdotes. These will showcase your credibility and expertise along with your subject. Plus, in case your viewers feels linked to you thru the sentiments you categorical in your writing, they’ll come again for extra. Popular culture references are additionally welcome.
To place it merely, life-style writing is basically about how the content material makes the goal shopper really feel. As any good pet proprietor is aware of, voice and tone immediately have an effect on how a message is acquired.
2. Break Your Content material Up With Plenty of Headers
Life-style content material must be ethereal.
A wall of textual content with lengthy paragraphs and run-on sentences will go away your viewers gasping for breath.
For those who’re writing a couple of text-heavy topic, embody some eye-catching graphic content material comparable to a enjoyable video. This visible content material is a life-style blogger’s manner of cracking a window.
Ahh, breathe in that contemporary mountain air.
3. Attempt to Preserve it Evergreen
Most life-style content material is inherently evergreen. For example, “Acclimating your pet to the brand new home” can be related so long as folks with pets transfer into new homes. “10 meals each athlete ought to keep away from” can be as helpful in 2024 as it’s now — presuming there are nonetheless athletes who eat meals in 2024.
And even the stuff that’s trend-based (e.g., mid-century fashionable furnishings has been in scorching demand since 2015) normally has worth past the yr it was written (mid-century fashionable continues to be cool final I checked).
That mentioned, pay cautious consideration to the place you is likely to be relationship your self.
“Spruce up your condo with these 5 low-light houseplants” will age higher than “The most effective low-light houseplants of 2023.”
And for those who embody a yr in your title for search engine optimization functions, don’t embody it within the URL. You may replace a title from 2023 to 2024 subsequent yr and re-promote your content material, however altering a URL is a problem.
4. Be Concise and Accessible
Nice content material isn’t hurried and it doesn’t skimp on element. However, as a content material creator, be conscious of what particulars are distracting or pointless.
Additionally: Remember that individuals who learn life-style blogs don’t wish to really feel like they’re taking the studying comprehension portion of the GRE. Don’t make them dig for info. For those who’re offering directions in a how-to or recipe weblog submit, do it in clear steps. For those who’re creating an inventory (“5 issues to do in Portland, Maine”), break them up and possibly embody a photograph of every of these 5 issues.
A number of extra suggestions right here:
Use brief sentences.Keep away from needlessly massive phrases.Record issues out in bullet factors.
5. Make it Unique and Actionable
Individuals wish to stroll away from life-style content material having discovered one thing that they’ll use in life. It may very well be one thing concerning the world. Or it may very well be one thing about themselves.
Both manner, they should really feel that the information, instruction or perspective they’ve acquired will complement or improve some a part of their life-style.
Resist the temptation to spew out platitudes or rehash what one other life-style blogger has already mentioned. It’s effective to make use of different advertising campaigns for inspiration, however don’t simply mirror their concepts. Provide one thing that folks can truly use — actionable recommendation, instruction, recipes, and so on. And attempt to say what you’re making an attempt to say in a brand new and fascinating manner.
As you’re creating content material, ask your self: Is that this an fascinating learn, and can it make my reader’s life higher?
For those who can truthfully reply “sure” to each questions, you’re cooking with gasoline.
Don’t Neglect to Promote Your Content material on Social Media
Anecdotally, I’ve discovered that life-style manufacturers are inclined to see increased engagement on Fb, Twitter, Pinterest and Instagram than different kinds of manufacturers.
This shouldn’t come as a shock. Individuals look to social media platforms for inspiration — the place they need to go for enjoyable, what books they need to learn, what meals they need to strive cooking.
Social media was virtually made to advertise life-style advertising, and for those who’re a life-style model, that’s excellent news for you. Ensure you use social media to your benefit.
One Extra Factor: Embrace the Energy of Empathy
For those who ever end up actually scuffling with an introduction to a life-style weblog submit or a how-to video script, simply strive empathizing.
Empathy issues in all content material advertising, however particularly in life-style content material advertising. Your viewers is profoundly invested in their very own happiness, and life-style content material performs a task in that. Actually put your self of their sneakers as you sort out an issue or assist them obtain a purpose.
In case your viewers is satisfied that you just “get it,” they’ll hearken to what you need to say time and time once more.Need extra good methods to attach along with your goal market? Subscribe to our publication to search out inspiration, tendencies and a complete lot extra.
Editor’s Be aware: Up to date June 2023.
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