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Amo, the buzzy Paris-based startup that retains releasing shopper social apps, is dropping its third app at the moment. And it’s going to look actually acquainted to former customers of Zenly as Amo’s third app is a location-sharing app — identical to Zenly.
In case you missed the earlier episodes, Amo is a comparatively new startup created by 10 co-founders (sure, ten) that every one labored on Zenly, the location-sharing app that was acquired by Snap, grew to turn into one of many largest social apps inbuilt Europe, after which acquired shut down by Snap.
Over the previous yr or so, they’ve been engaged on a galaxy of social apps which can be tightly interconnected — one account, one listing of buddies, one notification display and a standard design system.
Amo first launched ID, a model new take in your social media profile that allows you to specific your self with stickers, images and drawings. ID helps you to create a uncooked, three-dimensional profile. And it’s a enjoyable collaborative area too as you’ll be able to drop some content material in your buddies’ profiles.
With its second app Seize, Amo is making a social digital camera app. It’s each an modern option to take images and a shared digital camera roll with your mates and family members. It’s not BeReal, it’s not Locket, and it’s undoubtedly not Instagram.
Amo’s new app, Location, might be the best one to explain and perceive. It’s a location-sharing app so as to see what your mates are as much as, get to know them a bit higher and spend extra time with them — in actual life. In different phrases, it’s identical to Zenly.
“And the third app will shock you the least. It’s a form of ‘Zenly Lite,’” Amo co-founder and CEO Antoine Martin advised me a number of weeks in the past.
The pal map is again 🙂
Location by amo is the app that places your mates on the map — from checking in in your crew to creating strikes to meetup. Dropped at you by the unique crew behind location-sharing app Zenly.
• See the place your mates are proper now, in actual time. •… pic.twitter.com/y8uIRAINQG
— amo (@amoamoamo) December 19, 2023
Location is each a utility app and a social app. If you open the app, you see a map with your mates. You may faucet on somebody’s profile to see how removed from you they’re, ship some hearts, ping them by knocking on their display and inform them you’re in your means.
“We’re attempting to construct one thing a little bit extra adult-like, not fall into Zenly’s childishness. However we nonetheless need to will let you do that when a buddy is late,” Martin mentioned whereas displaying me the knock-knock button to ping somebody. “Or to do that, this, this, in the event that they’re actually, actually late,” he tapped on the button a number of occasions, which coated the display in 3D arms knocking on the map.
It’s that form of pleasant options that made Zenly stand out from pure utility apps like Apple’s Discover My. You may zoom out and in on the map utilizing one hand by sliding your thumb up and down the facet of the display. You may transfer from one pal to a different by swiping on the profile card — it’s like a carousel of buddies.
“You’ve acquired all types of little particulars that we’re engaged on to recreate Zenly, however higher than it was earlier than,” Martin mentioned.
Nonetheless, Location desires to be as helpful as it’s enjoyable. From the profile card, you too can provoke a name or ship a message (through iMessage) or open a navigation/ride-hailing app like Apple Maps, Google Maps and Uber. You may see your pal’s battery standing too — and the app isn’t presupposed to kill your battery.
At this level, in case you’ve already added a bunch of individuals on ID and Seize, you would possibly assume that you simply don’t need to share your location with everybody. Amo has arrange a easy privateness display in all its apps. You may add a pal in any of the corporate’s apps and allow or disable a selected app. For example, you’ll be able to select to share images together with your work buddies in Seize however disable location sharing in Location.
Do folks nonetheless need one thing like Zenly or have they moved on? If you sort Zenly within the App Retailer, you get a handful of Zenly clones. They don’t simply attempt to recreate Zenly’s options. They actually appear and feel identical to the outdated Zenly. It proves that there’s nonetheless some curiosity within the location-sharing area.
Now, let’s see if Amo can deliver again outdated Zenly customers, and persuade new ones that they need to enroll — not less than, a few of these potential customers are already utilizing ID and Seize. It’s going to be attention-grabbing to see the community results between these three apps.
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