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Milwaukee, Wisconsin-based product design studio Retrospekt has partnered with Sanrio to launch a limited-edition Hiya Kitty Tomatoes-themed FC-11 35mm movie digital camera. Retrospekt made a reputation for itself by refurbishing vintage Polaroids however lately has expanded to its personal line of compact movie cameras that it usually pairs with popular culture paintings. It’s featured Howard Schultz’s Peanuts, the work of Even Weslmann, the look of Santa Cruz’s Killer Acid, and even Sanrio previously. This time, the partnership is not only restricted in availability although, but in addition in scope. Whereas earlier partnerships have featured a number of cameras and equipment, this time it’s a single digital camera providing. The digital camera’s design encompasses a purple and white gingham sample that’s meant to appear to be a traditional picnic tablecloth that’s then coated in Hiya Kitty Tomato paintings. It’s one among 4 new Sanrio gadgets which might be tomato-themed, together with two t-shirts and a glass tumbler. “Inescapably enjoyable, the brand new illustrations—produced particularly for this digital camera as a part of a joint effort by the groups at Sanrio and Retrospekt—present Hiya Kitty sporting a jaunty tomato costume, surrounded by juicy tomatoes,” Retrospekt explains. “The digital camera’s packaging maintains this theme, integrating the identical gingham sample and tomato-themed Hiya Kitty paintings.”
“They mentioned ‘how about one thing with tomatoes’ after which allow us to put Hiya Kitty in a tomato hat,” Retrospekt Inventive Director Michael Kempen explains. “Sanrio has this loopy deep fan base that actually understands the potential for quirkiness in that world. What might appear odd for a distinct character or model appeared extremely pure right here. Like, in fact Hiya Kitty has a tomato costume in her closet! All we needed to do was resolve what it seemed like.” The digital camera behind the berry-themed paintings isn’t any completely different from different FC-11 cameras Retrospect has launched previously. It encompasses a fastened 31mm f/9 fixed-focus lens at a hard and fast 1/120 of a second publicity. It’s a fairly commonplace 35mm point-and-shoot movie digital camera that takes both ISO 200 or 400 movie. The Hiya Kitty Tomatoes digital camera shall be accessible for buy beginning June 14 by Sanrio.com and Retrospekt’s web site for $59.
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