Effectivity is essential when managing e mail campaigns for 94 million subscribers. Flo, the world’s main ladies’s well being app, wanted a robust answer to streamline e mail manufacturing whereas sustaining creativity and personalization. On this case examine, we discover how Flo achieved e mail advertising and marketing success by way of Stripo, highlighting the instruments and methods which have helped it keep forward within the sport.
Knowledgeable
Senior advertising and marketing designer at Flo
About Flo
Flo.well being is the #1 downloaded ladies’s well being app globally, with a formidable 380 million downloads and 70 million month-to-month lively customers. Their mission is evident — to construct a greater future for feminine well being by serving to customers harness the ability of their physique alerts. Specializing in each stage of a lady’s well being journey — from menstruation to menopause — Flo delivers curated cycle and ovulation monitoring, fertility calendars, being pregnant help, tailor-made well being insights, and a personal group for sharing issues and questions.
Flo collaborates with over 120 medical specialists to help ladies worldwide by offering customized well being data. Flo’s work is especially impactful in bridging healthcare disparities and bettering well being literacy, particularly in underserved areas.
Problem: Easy methods to create customized emails for 94 million customers
Flo confronted the problem of managing its rising e mail advertising and marketing wants effectively and cost-effectively. With over 94 million customers opted into emails and an growing reliance on e mail as a direct communication device, Flo wanted an answer to maintain up with its formidable plans. E-mail advertising and marketing was rapidly turning into a significant channel for Flo to ship customized well being insights, promote product options, and provide customers the advantages of Flo Premium.
Flo wanted a device to streamline its e mail manufacturing, permitting it to take care of high-quality design and content material. They have been in search of a option to simplify collaboration amongst their crew and cut back the approval chain, guaranteeing that they may reply rapidly to person wants. Moreover, the necessity for visible consistency and interesting e mail designs that mirrored Flo’s model was essential.
That is the place Stripo’s e mail builder turned a precious device, permitting Flo to effectively create visually interesting and extremely focused e mail campaigns.
Resolution: 400 emails over almost three years
At Flo, the e-mail manufacturing course of is a well-organized collaboration between the design and advertising and marketing groups, with Stripo enjoying a key function.
Though Flo has a big crew of designers, Stripo streamlines the e-mail manufacturing course of, permitting one individual to deal with the design part effectively:
The senior advertising and marketing copywriter is liable for crafting the e-mail copy and aligning it with the general technique and tone of voice. The copywriter first works in Figma with a mock-up, which the e-mail designer then builds in Stripo.
The senior e mail designer handles the design and construct of all emails, guaranteeing that every one displays Flo’s visible identification and messaging.
Different members of Flo’s wider advertising and marketing crew usually dip into Stripo information to make small tweaks. That is very useful for dashing up processes and avoiding bottlenecks.
After the e-mail is inbuilt Stripo, it’s exported and uploaded to Flo’s bespoke content material administration system.
I’ve been utilizing Stripo at Flo for almost three years. At the moment, I feel I’ve created roughly 400 emails!
Beth Mathewson,
Senior advertising and marketing designer at Flo.
Outcomes: What Stripo options assist reduce the time for Flo e mail manufacturing
All through their time utilizing Stripo, Flo has encountered solely minor challenges, which have been rapidly resolved due to Stripo’s responsive help crew. When technical points come up or Flo’s crew faces issue executing a design, the help chat is their first level of contact.
The crew constantly supplies quick and efficient options, usually providing code snippets or educational movies to assist carry their imaginative and prescient to life. This stage of help has been invaluable in guaranteeing that their e mail campaigns run easily and meet the model’s excessive requirements.
Modular e mail design
One of many key advantages Flo has skilled with Stripo is the numerous time saved in e mail manufacturing, notably by way of using modules. This function permits them to construct e mail parts as soon as and reuse them throughout a number of campaigns, reducing down on repetitive duties and guaranteeing consistency.
For instance, Flo just lately labored on a challenge involving customized welcome emails that required the creation of 94 totally different variations. Utilizing Stripo’s module function, they may merely drag and drop prebuilt blocks, decreasing what may have been a time-consuming course of to only a few steps.
Final yr, we labored on a challenge wherein we created totally customized welcome emails utilizing 3x blocks based mostly on person actions (what they’d or hadn’t carried out at that time of their journey). I used the module function in Stripo to construct the totally different choices, so when creating the 94 emails, it was merely a case of dragging and dropping the modules in. I don’t need to contemplate how lengthy that might have taken with out this function!
Beth Mathewson,
Senior advertising and marketing designer at Flo.
Stability between design flexibility and accessibility
Moreover, Flo values Stripo’s steadiness between design flexibility and accessibility. The power to edit code immediately — whether or not by including gradients, background photographs, or tweaking CSS — allows them to take care of creativity with out sacrificing dwell textual content accessibility. This mixture of options and help has made Stripo an important device for e mail advertising and marketing, providing each effectivity and adaptability of their workflow.
Notice from the Stripo crew: If you’re utilizing Stripo, you don’t want to fret about guaranteeing that HTML emails are optimized for display readers, as all emails constructed with Stripo are already totally optimized.
Plans for utilizing new options
Whereas Flo hasn’t but totally leveraged Stripo’s real-time co-editing or model historical past options, they acknowledge these instruments’ potential to boost their workflow additional, particularly as they refine their e mail technique.
Inspirational instance from the Flo crew
Listed below are some inspiring examples from the Flo crew created utilizing the Stripo e mail editor. See how the design is in keeping with the general type of the appliance and web site and full of e mail options that assist you to improve conversions and engagement.
E-mail instance 1: June Sale 2024
Our seasonal sale emails are particularly profitable for Flo. They mix just a few psychological hooks, corresponding to title personalization, time stress, social proof, and distinctive visuals, which altogether create an enticing e mail expertise.
(Supply: E-mail by Flo)
E-mail instance 2: The launch of our Guided Journey function
This e mail marketing campaign is Beth’s favourite, because it stands out from our typical content material. The darkish coloration palette units the temper for the content material, plus it has the added bonus of being darkish mode compliant! Together with GIFs in our emails all the time works effectively to seize consideration and allows us to point out a number of items of content material with out utilizing extra vertical area, which is a premium in emails.
(Supply: E-mail by Flo)
E-mail instance 3: The launch of our symptom checker for PCOS and endometriosis
This e mail was one of many first the place I experimented with background photographs. With the ability to immediately edit the code in Stripo signifies that I’m not creatively restrained. I actually take pleasure in researching HTML methods and making use of them to an e mail. It’s very gratifying when all of it works efficiently!
Beth Mathewson,
Senior advertising and marketing designer at Flo.
(Supply: E-mail by Flo)
Wrapping up
Flo’s journey with Stripo demonstrates how a robust e mail builder can streamline processes, improve creativity, and in the end drive higher outcomes for any e mail advertising and marketing crew. From managing the manufacturing of 94 million subscriber emails to creating customized campaigns with ease, Flo has successfully harnessed Stripo’s instruments to maximise its e mail advertising and marketing efforts. Utilizing reusable modules, real-time collaboration options, and direct code modifying empowers groups to construct visually interesting and accessible emails whereas saving precious time.
Pace up your e mail manufacturing with Stripo