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Freeview has introduced that its on demand Freeview Play platform has hit the milestone of being utilized in over 10 million houses, cementing its place because the quickest rising TV platform within the UK.
Launched all the best way again in 2015 and bringing the likes of BBC iPlayer, ITV Hub and All4 below one good residence umbrella, Freeview Play, because the identify implies, is free to view; and up to date years has seen its presence in UK houses develop, regardless of elevated competitors from the likes of Amazon, Netflix and Disney with their SVOD choices and paid-for providers from the likes of Sky and Virgin.
For these nonetheless unaware of Freeview Play, it presents each reside and on demand TV content material, and comes constructed into TVs from the likes of LG, Hisense, Philips and Panasonic. The platform helps 4K HDR content material, options over 80 reside TV channels to look at and presents over 30,000 hours of on demand content material – which is lots.
The announcement comes as Freeview is about to embark on a brand new flagship promoting marketing campaign that options two alien characters with voices by Intercourse Schooling’s Samantha Spiro and Fleabag’s Jamie Demetriou. That runs from at the moment (October twenty sixth) throughout reside TV in addition to that includes on on demand apps (ITV Hub, All4) and on YouTube and Fb.
Owen Jenkinson, Advertising Director at Freeview Play commented “Our unimaginable progress over the previous few years displays the unimaginable content material we have now obtainable. There has by no means been extra selection in subscription based mostly streaming platforms, and but it’s clear that Freeview nonetheless presents one thing distinctive for viewers. Freeview Play offers viewers the flexibleness to get essentially the most out of each worlds, all at no further value.”
Given its freed from cost, Freeview Play presents lots bang for buck and it’s normally one of many first issues prospects search for when buying a brand new TV. With current updates bringing added accessibility, wider vary of appropriate merchandise (together with set-top containers), Freeview Play seems to be going from energy to energy because the streaming wars sizzling up.
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