Pace and effectivity are essential for rising companies, particularly relating to e mail advertising and marketing. At Stripo, we at all times ask our purchasers how our e mail builder impacts their manufacturing course of and which options present essentially the most worth.
Fingercheck, a workforce administration platform, shared that utilizing Stripo has saved them tons of of hours and doubled their e mail conversions. On this case research, we discover how Stripo’s versatile and intuitive options streamlined e mail manufacturing, permitting Fingercheck’s small advertising and marketing crew to shortly and successfully create high-quality, responsive campaigns whereas driving higher enterprise outcomes.
Professional
Senior Advertising and marketing Ops Supervisor at Fingercheck
Concerning the firm
Fingercheck is a workforce administration platform that provides an all-in-one answer permitting companies to streamline their operations. Protecting matters from payroll and HR to scheduling and time monitoring, they supply key options in areas together with hiring, onboarding, folks administration, documentation, crew chat, and customised workflows.
Headquartered in Brooklyn, New York, Fingercheck helps over 5,000 firms and 100,000+ staff, offering enterprise-level instruments tailor-made to on a regular basis enterprise wants. The model has been acknowledged for its distinctive performance, flexibility, and help, incomes a number of accolades from G2’s Greatest Software program Awards, together with recognition as one of many High 50 HR Merchandise.
Problem: Unencumber time spent on e mail manufacturing for different vital duties
Electronic mail advertising and marketing is crucial all over the place as a result of it typically delivers a powerful ROI, however for Fingercheck, it’s important. With hundreds of subscribers unfold throughout a number of lists, the corporate targets totally different audiences in varied states, which requires a tailor-made strategy to make sure every message reaches the fitting folks. Managing these campaigns is an important accountability, dealt with personally a number of instances every week.
Nevertheless, earlier than utilizing Stripo, Fingercheck confronted important challenges with e mail advertising and marketing. Constructing emails in Pardot took a whole lot of time as a result of the method required handbook coding in HTML and CSS, primarily as a result of their viewers makes use of a wide range of e mail purchasers, together with Gmail, Apple Mail, and Outlook.
The corporate wanted to streamline e mail creation to maintain up with the calls for of their rising subscriber base whereas guaranteeing their emails regarded polished all over the place.
The stakes have been excessive: Emails that didn’t render appropriately risked decrease conversion charges, which may influence total efficiency. With a small, agile advertising and marketing crew, Fingercheck couldn’t afford to waste valuable time tweaking emails. They wanted a extra environment friendly course of to deal with different revenue-generating actions, and Stripo delivered the answer, rushing up manufacturing and rising platform reliability.
Answer: Discovering a versatile e mail builder
When Fingercheck started looking for an email-building device, time was a big issue driving their choice. As a advertising and marketing crew, they wanted to prioritize velocity and effectivity with out sacrificing high quality.
In evaluating totally different e mail builders, Fingercheck targeted on discovering an answer that was honest, quick, and simple to combine into their present tech stack—one thing that improved the method with out introducing an excessive amount of change.
Stripo met all these standards, seamlessly enhancing the present course of with out disrupting what was already in place.
Stripo allowed us to reinforce what we have been already doing with out inflicting any friction, which was an enormous win for us.
Oleksiy Melnyk,
Senior Advertising and marketing Ops Supervisor at Fingercheck.
As soon as they noticed how nicely Stripo would match into their workflow and the way a lot time it might save, implementing it was simple.
Stripo implementation
The implementation of Stripo was impressively quick and seamless. Fingercheck discovered the Stripo setup to be equally clean. Inside an hour, they have been already constructing emails. The method was so simple that it barely left an enduring reminiscence—Stripo was up and working with no friction, permitting the crew to begin designing emails instantly.
The e-mail advertising and marketing crew makes use of Stripo to create varied campaigns, together with:
newsletters;
product updates;
tax-related info tailor-made to recipients’ places; and
commerce present follow-ups.
Whether or not the emails are industrial or informational, Stripo handles them with ease. Its flexibility permits Fingercheck to streamline easy text-based operational emails and extra design-heavy communications.
The e-mail manufacturing course of is collaborative. The crew takes totally different approaches relying on the complexity of the e-mail. Their gifted designer brings the accepted copy or path to life for visually dynamic campaigns. For extra simple, informational emails, crew members such because the advertising and marketing lead can deal with the creation themselves.
Totally different departments—help, product, billing, shopper success—usually present the uncooked copy, which the advertising and marketing crew then proofreads to make sure it aligns with the e-mail’s topic earlier than the ultimate e mail is in-built Stripo. This collaborative workflow ensures that emails are environment friendly in manufacturing and polished of their ultimate varieties.
Outcomes: Handsome emails, freed-up time, and higher CTRs
Fingercheck has been utilizing Stripo for at the very least three years, throughout which era they’ve created tons of, if not hundreds, of emails.
The brightest second of utilizing Stripo was the primary time once I copied the HTML code and pasted it into Pardot. I ran a preview take a look at. Pardot has a built-in Litmus preview device that works nice, and after the outcomes got here in, I couldn’t consider that the e-mail regarded precisely like I created it on all of the screens and mail instruments.
Oleksiy Melnyk,
Senior Advertising and marketing Ops Supervisor at Fingercheck.
Let’s begin with examples of emails created with Stripo.
The e-mail beneath received for the corporate a bunch of upgrades:
(Supply: Electronic mail by Fingercheck)
This e mail went nicely and received good CTR:
(Supply: Electronic mail by Fingercheck)
Stripo’s influence on the Fingercheck e mail advertising and marketing course of has been profound:
Stripo’s intuitive drag-n-drop editor and cellular customization choices have considerably decreased manufacturing time. They make it simple to shortly design and ship emails with out handbook coding. Creating a very good HTML e mail is now so simple as 1, 2, 3.
Stripo has saved tons of of hours by slicing manufacturing time and releasing the e-mail advertising and marketing crew as much as deal with different vital actions. The cellular switcher and preview function are explicit favorites of the crew, enabling them to make sure that emails look excellent on any gadget with out spending time tweaking the code.
This effectivity has straight impacted the enterprise, with Fingercheck estimating a doubling improve in conversions over the previous three years.
We in all probability transformed 2x extra total within the final three years due to the velocity and effectivity issue alone. We will attain extra folks, have interaction them sooner, and convert them to motion.
Oleksiy Melnyk,
Senior Advertising and marketing Ops Supervisor at Fingercheck.
Wrapping up
Fingercheck’s expertise with Stripo exhibits how transformative an environment friendly e mail builder might be for a advertising and marketing crew. By streamlining their workflow, they saved time and achieved higher outcomes.
Listed below are three ideas for optimizing your e mail manufacturing with Stripo, based mostly on Fingercheck’s success:
Use Stripo’s drag-n-drop options to simplify the email-building course of. They can help you create visually interesting emails while not having to code, saving you hours of manufacturing time.
Stripo’s cellular switcher and preview options guarantee your emails look nice throughout all units. Take a look at your designs in actual time to take care of consistency and stop show points on totally different purchasers.
Stripo simply integrates with Pardot, making it easy to export clear HTML and maintain your present processes intact. This reduces friction and accelerates e mail deployment, permitting you to deal with different vital advertising and marketing duties.
These methods helped Fingercheck double its conversions, and so they can even allow you to optimize your e mail advertising and marketing efforts.
Pace up your e mail manufacturing with Stripo