Information and Insights
October 29, 2024
The Lee County Customer & Conference Bureau, dba, Fort Myers – Islands, Seashores and Neighborhoods, has appointed world unbiased advertising and communications company, FINN Companions, to guide its PR, advertising and illustration in the UK, Eire and Scandinavia after a aggressive pitch course of earlier this summer season.
FINN Companions’ London journey crew is tasked with selling Fort Myers’ seashores, islands and neighbourhoods as the world continues its redevelopment and development following its restoration from 2022’s devastating Hurricane Ian. The communications technique developed by the FINN Companions crew will concentrate on constructing, strengthening, and rising share of voice for Fort Myers for each client and journey commerce and driving visits from the UK.
Tamara Pigott, Govt Director, Fort Myers – Islands, Seashores and Neighborhoods, commented:
“The UK has persistently been one in every of our prime worldwide markets, bringing 1000’s of leisure guests annually. We’ve been actively pursuing this market for a few years and are excited for our new partnership with FINN to broaden our efforts and welcome extra guests to expertise the fantastic thing about the better Fort Myers space.”
Amy Skelding, Managing Associate of FINN Companions Journey, added: “We’re actually proud to be working with Fort Myers at such a vital time within the vacation spot’s restoration – it’s a very particular place, recognized for its beautiful pure magnificence, numerous wildlife, and breathtaking seashores, and we’re chomping on the bit to get caught into all of the unimaginable seafood! The Go to Fort Myers crew has been as heat and welcoming because the vacation spot itself and we relish the chance to entice UK, Irish and Scandinavian travellers to discover this Florida Gulf Coast gem.”
Led by Laurel Waldron, Vice President, for PR exercise and Matthew Gardiner, Senior Vice President for commerce exercise, FINN Companions will concentrate on Fort Myers’ distinctive choices inside Florida to safe vacation spot protection and drive model consciousness among the many UK traveller.
The FINN Companions UK Journey portfolio additionally consists of vacation spot shoppers together with Eire, Bahamas, Higher Palm Springs, Orlando, Italy and Malta.