Social media is a key part of any advertising technique.
Whether or not you’re organising an e-shop, beginning a pictures enterprise, or turning into an influencer, this text is right here to assist.
Anybody can arrange a social media profile, however it’s not straightforward to make it stand out and get folks to comply with you and interact along with your content material. That is very true in the event you don’t have a background in advertising or design.
You additionally want your content material to be constant and mirror your model’s model and values.
Canva has at all times been a superb platform to assist out with this process. Nonetheless, its new AI options make issues simpler and extra environment friendly than ever.
On this article, I’ll inform you learn how to use Canva’s AI options to enhance your social media presence very quickly.
Create Eye-Catching Posts Utilizing Canva AI Instruments
Canva is filled with AI instruments that improve the standard of your designs and streamline your workflow.
A few of them are just for Professional and Staff accounts, however many are additionally accessible at no cost. I’ll let which is which as we go alongside.
Utilizing these instruments, you’ll generate scroll-stopping content material, and also you’ll be capable to maintain a constant look throughout your feed in order that your followers can acknowledge your model.
Are you able to dive in? Let’s get began.
Design your submit with Magic Design
Canva has at all times supplied hundreds of templates to spark your creativity, however selecting the best one can take quite a lot of time. And most of the time, you’re left second-guessing your selection.
Now, you should utilize Magic Design to make sure you begin off on the suitable foot. Magic Design is a text-to-design AI generator that can create the right template to your subsequent submit.
All you have to do is describe the kind of content material you need. Begin by together with the format and platform, for instance, Instagram Tales.
Then, describe the way you need the submit to be—let’s say, an attention grabbing promo to showcase a brand new product.
Lastly, add some context about your account.
Ultimately, your immediate ought to be one thing like, “A colourful and stylish Instagram Story to announce the launch of a brand new natural skincare product for a vegan e-shop.”
You can too select the platform and format from the choices current within the immediate bar. Whether or not you discover them current or not will depend on the way you reached the Magic Design studio. I discover this a bit complicated; I hope they streamline this in future updates.
Now, click on on Generate Design and let the magic occur.
Browse the generated templates and discover one that you simply like. You may generate extra in the event you can’t discover something you want, or select one and ask for refinements like altering the colours and pictures.
One of many superb options in Magic Design is you could add a photograph, and it’ll embrace it in all of the designs. Additionally, it can adapt the design’s coloration palette to match the colours current within the picture.
Remember the fact that you may strive Magic Design at no cost, however you’ll solely get 10 designs. Should you get the Professional model, you should utilize it as much as 100 occasions per day.
Additionally, if in case you have a Professional account, you may set the colours of your model in order that Magic Design generates the templates solely with that coloration palette.
Use Canva’s AI mills for media content material
Upon getting your design, you may add pictures and movies to reinforce it.
You probably have your personal content material, that’s nice. However possibly you haven’t acquired the finances or the time to provide it?
Earlier than generative AI, you would need to spend hours looking by way of the inventory media library, discovering one thing you preferred.
Not simply that, you’ll even have to make use of photographs and movies that anybody else can use, presumably even your direct competitor. This might by no means make your model stand out.
Now, you may generate distinctive content material utilizing the Canva Picture Generator and Video Generator. These AI-powered instruments solely require you to sort an outline of what you need, and so they’ll generate the visible content material.
The AI picture generator allows you to select from quite a lot of kinds and some completely different codecs. Should you can’t discover the suitable format, you may resize it later, so there’s no want to fret.
You’ll get 4 completely different variations on every strive. Remember the fact that each try will value you one credit score. The free trial will solely offer you a number of credit to strive the function, however the Professional account provides you 500 per 30 days.
It’s additionally attainable to decide on one of many generated photographs and make particular adjustments in the event you like the general picture.
To offer you a number of examples, you may change a male character for a feminine one, or change the atmosphere to noon as an alternative of sundown.
The AI video generator continues to be comparatively new and doesn’t supply as many choices. Right now, you may solely generate landscape-oriented movies.
Nonetheless, positioned on a well-designed template, it could possibly nonetheless create eye-catching content material to your Reels and Tales.
You may even generate new content material from your personal media. Let’s say you wish to let folks know you’ve launched a brand new video in your YouTube channel.
Nicely, you should utilize the Canva AI Spotlight generator to make a brief clip with the highlights of your video to share on TikTok or Instagram.
Edit your content material with Magic Studio
Whether or not you’re utilizing your personal content material, AI-generated content material, or perhaps a inventory picture, you should utilize AI-powered modifying instruments on Canva.
These instruments can both customise the pictures to look precisely as you need them or polish them as much as obtain a extra skilled look.
When you choose a picture in your design, you may open the Edit panel on the left. On the high of the panel, you’ll have the Magic Studio part. These are the AI instruments you’ll discover.
AI Background Remover – Perfect for e-commerce pictures or isolating components to create a composite design.
AI Background Generator – Should you don’t wish to isolate your topic, however you wish to substitute the background with one thing new, that is the software you need.
Magic Eraser – This AI-powered software helps you take away any undesirable components.
Magic Seize – This implausible software allows you to transfer components inside the image. Merely choose them and reposition them. The generative AI will cowl the empty house you left when transferring the item.
Magic Edit – This can be a text-to-image generator that allows you to substitute components within the image or add new ones. Is your topic holding a pencil, however you need it to be a magic wand? No drawback!
Magic Broaden – This AI generative software will fill any empty blanks round your picture in order that it suits the format you want.
There are additionally conventional modifying instruments, filters, and results you should utilize even on the free trial. All of the AI options I discussed are solely accessible for Professional accounts.
As for video modifying, you even have AI Background Remover and the Spotlight generator. You can too use the AI Voice Generator and the AI Voice Improve instruments to enhance the audio.
Canva additionally affords primary modifying instruments and a collection of filters you could apply to your content material.
Use the Magic Write and the Scheduling software to generate captions and hashtags
As , even probably the most gorgeous submit received’t increase your social media presence by itself. Captions and hashtags are essential for reaching the attain and engagement mandatory to attach with the audience.
To not fear, although. Canva’s Magic Write additionally options AI instruments to help you with this, an typically difficult process. Should you’re utilizing Canva Professional or Canva Groups, you should utilize the social media scheduling software.
When you’re programming your posts, you should utilize the AI caption and hashtag mills to streamline your work. You can too use the AI-powered Bulk Resize to regulate the design to every platform’s format.
You can too use these highly effective instruments in the event you’re a free person. The one factor is that you simply’ll want to make use of them individually and manually copy and paste the texts into your submit.
Utilizing the AI Paragraph Creator, you may craft participating captions that present context, character, and storytelling to your posts. It will allow you to join along with your viewers.
Merely describe what your submit is about and add some context, together with which platform you’re utilizing and who your audience is. Then, click on on Generate Paragraph.
You’ll obtain a primary draft, which you should utilize as is or proceed refining. Click on on ‘Extra like this’ to generate one other caption or ‘This however…’ if you wish to make some adjustments to the present model.
There’s a Copy and an Insert possibility so that you can use the ultimate model of your caption.
On every caption, you additionally want to incorporate strategic hashtags to categorize your content material and make it discoverable to your required viewers. That can assist you with this step, Canva affords a number of AI hashtag mills tailor-made to particular social media platforms, together with Instagram, Fb, and TikTok.