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When it is time to get work completed and launch an e mail marketing campaign, we wish to go away the tedious, repetitive duties to automation in order that we are able to give attention to inventive concepts and experimentation that usually get pushed apart.
With Stripo, entrepreneurs and designers acquire entry to highly effective instruments that simplify all the e mail manufacturing course of. This text walks you thru Stripo’s key options which are particularly designed to hurry up e mail creation with out sacrificing high quality or model consistency. Whether or not you are a solo marketer or a part of a world staff, these options are constructed to reinforce your workflow. Let’s dive in.
Speed up e mail manufacturing with sensible instruments and content material modules
Stripo helps groups speed up e mail creation by lowering repetitive work. With reusable content material modules, auto-generated product playing cards, and template-level types, you possibly can spend much less time formatting layouts or transferring content material between instruments to make sure that your emails not solely exit sooner, but in addition replicate your model precisely.
Outline types as soon as, then use them all through the template
Stripo helps you to outline Common Types to hurry up design and guarantee visible consistency inside a selected e mail. As a substitute of styling every factor manually, you possibly can set default formatting for total teams (e.g., stripes, headings, and buttons) proper within the basic settings.
For instance, you possibly can specify font kind, content material background shade, or line peak for stripes, or outline button shade and nook radius. These settings will mechanically apply throughout the template if you add a brand new block/factor to your e mail.
We advocate making use of Common Types earlier than you begin engaged on a template. This manner, every newly created factor will mechanically inherit the right attributes. In the event you modify Common Types after the template is constructed, it might have an effect on layouts of constructions with a number of parts. For instance, parts might “slide down” because of elevated font dimension.
Design emails sooner with reusable content material modules
Stripo’s modular e mail design saves you effort and time when working with recurring parts. As a substitute of recreating layouts from scratch, you possibly can merely drag and drop prebuilt modules into your e mail template. These can embody frequent parts like logos, headers, menus, banners, product playing cards, and phone info, amongst others.
Elements like headers, footers, or contact blocks have a tendency to stay constant from marketing campaign to marketing campaign. Others, reminiscent of product playing cards, would possibly require updates (like product names, costs, or descriptions). Nonetheless, core formatting decisions — reminiscent of picture dimension, font types, button formatting, and textual content alignment — stay intact as a result of they had been configured earlier than the module was saved.
When you create or edit a module, you possibly can retailer it in your private or staff library for future use. For groups working throughout a number of tasks, modules could be moved or copied between tasks inside the identical group. You can also set entry roles to regulate who can view or edit modules, stopping unauthorized modifications throughout groups or consumer tasks.
Construct product playing cards with Good Components
With Stripo’s Good Components, you possibly can construct customized product playing cards with only a few clicks. As a substitute of manually importing photos, copying descriptions, and including hyperlinks, merely paste a product URL out of your web site. Stripo will mechanically pull up the product picture, identify, value, and outline — and even insert the right hyperlink into your call-to-action button.
To get began, you first must configure inside and exterior guidelines that inform Stripo the way to extract and map content material out of your product pages. It is a one-time setup. After that, any time you employ Good Components, you’ll simply paste within the product hyperlink with no further configuration wanted.
(With Good Components, Stripo mechanically pulls up product photos, names, costs, and descriptions out of your web site)
Preserve model consistency throughout each e mail
Sustaining model consistency is essential for constructing recognition and belief. Stripo’s Model Tips Package quickens e mail manufacturing by giving your staff a ready-made reference on design requirements, reusable parts, and visible property primarily based in your earlier campaigns.
Model Tips Package
Stripo’s Model Tips Package is a software that compiles info from previous e mail campaigns right into a complete useful resource to your tasks. The chosen template’s types function the first design within the generated PDF doc. The equipment contains:
detailed template tips, together with attributes for every factor, reminiscent of font dimension and sort, and textual content and button colours, amongst others;
content material modules;
model property;
outcomes from emails examined utilizing the e-mail rendering software.
With outlined types and property in a single place, your emails will replicate your model’s look and tone persistently. As a substitute of guessing which design parts to make use of, your staff can pull immediately from the equipment. This centralized reference to your visible id simplifies onboarding for brand spanking new designers, whereas templates and modules linked to your model equipment make it straightforward for even non-designers to create brand-aligned emails.
Lastly, advertising and marketing businesses can hyperlink model tips to particular tasks in Stripo to keep away from confusion between designs for various manufacturers.
To create a brand new equipment, head to the Model Tips tab, choose a mission, select your templates, and optionally add any customized recordsdata you’d like to incorporate within the tips. Your equipment might be prepared to make use of in minutes.
(Heading types as introduced within the Model Tips Package, assembled by Stripo primarily based in your chosen templates)
Model Palette
Now that your model tips are outlined, you can also save your model colours for rapid use in your templates.
You possibly can create a model shade palette for a selected mission in your account’s Model Choices. As soon as set, any person can apply these colours when creating emails inside that mission. Moreover, each Stripo person can add often used colours to “My Palette” even when these colours aren’t a part of the overall model palette.
(Model Palette simplifies shade use by supplying you with fast entry to your authorised model colours)
AI options in Stripo
Stripo’s built-in AI instruments make it straightforward to create total e mail sequences — in addition to create and polish e mail content material, topic strains, and visuals — with out leaving the editor.
Automate e mail creation with Stripo’s AI Hub
The AI Hub is a devoted area in your Stripo account the place you possibly can generate e mail messages utilizing AI. It helps each standalone emails and full sequences tailor-made to your targets — whether or not it is a webinar collection, onboarding circulate, or product replace.
To make use of it, you first configure your model settings reminiscent of identify, brand, web site, and tone of voice. Then, you submit a immediate describing your marketing campaign or viewers. The AI Hub generates a draft construction, which you’ll be able to edit and refine, then in the end produces an entire e mail design able to be added to your mission.
Edit copy and topic strains with built-in AI instruments
Inside some corporations, e mail entrepreneurs write the e-mail copy themselves, so AI could be useful for checking grammar or turning uncooked concepts right into a coherent message.
Stripo’s generative AI options offer you quite a lot of inventive textual content choices to make paragraphs, topic strains, and hidden preheaders much more eye-catching:
In a textual content block, you need to use AI to generate content material from a immediate or improve what you’ve already written with fast directions like “repair grammar,” “make shorter,” or “clarify as an skilled.” You may as well regulate tone of voice to make your copy extra optimistic, assertive, formal, or pleasant.
Stripo’s AI can improve content material throughout a number of textual content parts inside a single sensible module, like a product card or occasion announcement. The sort of module-wide optimization not solely reduces guide edits and clicks, but in addition helps preserve consistency and eradicate repetitive phrasing.
Much more AI modifying choices can be found for topic strains. While you go to Message Settings and sort in a topic line thought, AI can improve it utilizing Cialdini’s ideas of persuasion, reminiscent of social proof, attractiveness, authority, or shortage. Lastly, you possibly can generate a hidden preheader primarily based on the e-mail content material or topic line.
Generate photos with AI
Stripo helps e mail advertising and marketing groups and content material creators construct product visuals, seasonal banners, and customized graphics sooner. With AI-powered picture technology from DALL-E, Gemini, and GPT-Picture-1 constructed immediately into the editor, there’s no want to modify between instruments.
In your e mail template, merely drag in a picture or banner block, choose the “AI Picture” choice, and supply an in depth description of what you wish to seem. You can also select from a spread of visible types and themes — reminiscent of realism, pixel artwork, or cyberpunk — to raised match your model aesthetics, marketing campaign tone, or viewers preferences.
Generate ALT textual content with AI
Stripo makes it simpler to stay compliant and accessible with AI-generated ALT textual content. The system analyzes photos and suggests related descriptions, serving to you preserve finest practices with out guide effort.
Construct interactive emails sooner with no code
Interactive content material boosts e mail engagement, however constructing it from scratch could be time-consuming. With Stripo’s ready-to-use blocks, modules, and intuitive generator, you possibly can launch interactive, brand-consistent emails while not having a developer. Let’s take a better look.
Interactive Module Generator
If you wish to add some enjoyable and enhance engagement, use Stripo’s Interactive Module Generator — a free software inside the Stripo ecosystem. Whereas the software connects to your Stripo account, having one isn’t required. It can save you generated modules on to your workspace or have each the interactive and fallback variations despatched to your e mail.
The generator additionally helps you to customise the module’s look and add your individual photos by means of the UI.
It creates three variations inside a single module:
AMP for e mail purchasers that help it (primarily Gmail and Yahoo);
HTML5 & CSS3 for purchasers like Apple Mail and Samsung Mail;
a fallback model for e mail purchasers that don’t help interactive parts in any respect.
This ensures that interactive modules show accurately throughout all inboxes. Round 90% of recipients will see the interactive content material immediately, whereas the remaining 10% will both view a static fallback (textual content and pictures) or be mechanically redirected to an online model of the e-mail, the place they nonetheless can expertise the interactive options.
(The Interactive Module Generator is a standalone, extremely customizable software for creating advanced e mail mechanics)
A set of interactive modules
Stripo provides interactive modules and mini-games which you could customise to match your model fashion and marketing campaign targets.
We’re speaking about options like:
picture carousels with autoplay;
suggestions types and surveys;
questionnaires;
reminiscence video games.
Yow will discover these within the “Buildings and Modules” menu after which merely drag them into your e mail structure.
AMP-powered blocks
Stripo provides AMP-enhanced blocks — reminiscent of carousels, types, and accordions — to make your emails extra interactive. These ready-to-use parts require no coding abilities.
Nonetheless, these blocks solely render in e mail purchasers that help AMP expertise, so that you’ll must create fallback variations for recipients whose e mail purchasers don’t help AMP. Try our guides on the way to add AMP carousels, types, and accordions to your template and the way to construct efficient fallbacks.
Collaborate on e mail design with real-time modifying, sensible sharing, and sooner approvals
E-mail design hardly ever occurs in isolation and infrequently entails enter from designers, writers, and clients. Stripo makes collaboration easy by providing real-time coediting, versatile sharing choices, and a built-in commenting system. Whether or not you are gathering inside suggestions or coordinating with exterior groups, these options make it easier to hold everybody aligned.
Actual-time coediting
If a number of individuals are engaged on the identical e mail, Stripo permits them to collaborate in actual time and observe each other’s actions.
Along with real-time collaboration, Stripo mechanically saves model histories. You get an in depth log of all edits, indicating who made modifications and when. Not solely are you able to observe updates, however you can also restore earlier variations with a single click on.
Versatile sharing choices
With Stripo, you possibly can share e mail designs in ways in which make reviewing and commenting simpler than ever, even for folks with out a Stripo account. Listed below are the stay collaboration preview choices obtainable:
touchdown web page view lets you share your e mail as a stand-alone net web page;
expanded view shows each desktop and cell previews so teammates can see how the e-mail renders on totally different gadgets immediately;
collaborative view lets viewers see real-time updates and go away feedback immediately inside the preview;
customized view helps you to configure how teammates and exterior customers can view and work together with the e-mail preview.
(Sharing choices let customers view each desktop and cell previews, see real-time structure updates, and go away feedback immediately on the e-mail design)
Amongst these, Collaborative and Customized views are essentially the most versatile, reshaping how we collaborate on e mail design. We recognized a number of eventualities by which these sharing choices are significantly helpful:
In case your advertising and marketing campaigns contain a number of departments — reminiscent of authorized, content material, design, or growth — Stripo’s sharing choices make it straightforward for everybody to assessment and remark while not having a Stripo account:
authorized groups can assessment disclaimers and compliance content material;
content material writers can assessment tone, grammar, and messaging in context;
designers can counsel remaining visible changes;
HTML coders can assessment the rendered output to make sure right structure and responsiveness.
You possibly can share an e mail template with an exterior designer or buyer to obtain feedback and recommendations on design enhancements.
Translators and localization businesses can go away suggestions on readability or cultural relevance while not having entry to the e-mail editor.
In the event you’re an e mail design or full-cycle advertising and marketing company, you possibly can accumulate consumer suggestions or approvals with out requiring that purchasers create a Stripo account.
The commenting system retains everybody within the loop
Stripo has a commenting system much like Google Docs, in which you’ll be able to go away feedback anyplace within the e mail, assign duties, and observe suggestions out of your staff.
Stripo’s notification function simplifies the e-mail approval course of by lowering delays and making certain that no suggestions goes unnoticed:
when somebody feedback on an e mail you created, you’ll mechanically obtain a notification. In the event you’re actively working within the editor when somebody leaves a remark, you’ll see the notification proper in Stripo. In the event you’re not on-line or haven’t seen the remark, you’ll get an e mail notification as a substitute;
if a remark is assigned to a selected teammate, they’ll be notified as nicely.
Slack notifications are also coming quickly, by which feedback will seem proper the place your staff already communicates, making suggestions even sooner and simpler to handle.
Export as a high-quality PDF or picture
Whereas not essentially the most superior function, exporting an e mail as a PDF or picture generally is a sensible approach to assessment and approve designs, significantly in additional conventional workflows.
Some groups choose to print the design and mark up modifications by hand. Others would possibly use static exports for archiving authorised variations, sharing visuals in displays, or attaching them to approval chains in inside instruments like Slack, Trello, or Jira.
Whether or not for offline critiques or broader staff visibility, exporting an e mail as a static file is a fast approach to share designs while not having to log in.
(Exporting as a high-quality PDF or picture is beneficial for offline structure critiques and archiving authorised variations)
Use Stripo’s e mail translation options
Creating multilingual emails manually is time-consuming and error-prone, however Stripo does the give you the results you want. You design only one e mail, and Stripo mechanically generates all the required language variations for you. It’s the quickest approach to attain a world viewers with constant, localized messages.
Along with mechanically translating textual content into over 100 main languages, Stripo additionally helps you to add translated content material manually.
First, you activate the Localization choice to your mission and choose the goal languages. Subsequent, you go to your template, click on the language icon within the prime panel, and select the Translate with Google choice. The template might be up to date with the chosen languages, permitting you to handle all variations inside a single doc.
In the event you’re utilizing providers that supply human translation, Stripo gives an mechanically generated Excel or JSON file containing the template’s authentic content material, together with clean fields for translations. As soon as the file is full of translations, you possibly can re-upload it to the editor, and your localized emails might be prepared to make use of.
You possibly can change between languages immediately inside the template and export all variations with a single click on.
(Stripo mechanically interprets your e mail content material into over 100 languages)
Integrations with ESPs and e mail purchasers
Stripo connects with greater than 80 ESPs and CDPs, together with Mailchimp, Marketing campaign Monitor, HubSpot, and Klaviyo. Even when your most well-liked advertising and marketing platform isn’t on the checklist, you continue to can export to any CRM through Zapier or Webhook. Exporting to Gmail or Outlook is also supported.
Organising a number of integrations below a single account is especially helpful for businesses with purchasers utilizing quite a lot of ESPs.
Wrapping up
No matter your staff’s dimension, Stripo’s options are constructed to cut back guide work, improve collaboration, and make it easier to ship high-quality emails sooner. With sensible AI instruments, reusable content material modules, interactive content material mills, and centralized model property, you possibly can focus extra on creativity and fewer on repetitive duties.
Construct emails sooner with Stripo — no coding wanted
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