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The Olympus saga continues – or ends right here in a method – as Japan Industrial Companions (JIP), the corporate that purchased Olympus final yr, simply introduced that each one upcoming merchandise might be launched underneath the brand new model “OM System”. So after greater than a century, the Olympus model is formally lifeless.In June 2020, Olympus introduced that they determined to promote their imaging enterprise, together with the Olympus and ZUIKO manufacturers. Since January 2021 the brand new proprietor of Olympus’ Imaging enterprise has been the JIP – Japan Industrial Companions.JIP has been comparatively silent because the acquisition of Olympus, as they solely launched one Olympus M.ZUIKO zoom lens for Micro 4 Thirds cameras in a yr.Olympus turns into OM SystemIn the video above, Shigemi Sugimoto-san, the President and CEO of Olympus, introduced that they’re writing a brand new chapter within the model’s historical past that began in 1919. Certainly, Olympus merchandise, together with cameras, lenses, binoculars, audio merchandise, and so forth, will now sport the OM System model title.I believe it’s a really daring transfer, as altering a model title often takes quite a lot of effort and time, so prospects “overlook” the final title – particularly one that’s as established as Olympus. Additionally, JIP tries to be reassuring in direction of their shoppers. Right here is their official assertion:OM SYSTEM expresses our willpower to proceed to ship unparalleled experiences to our prospects by way of our mission of all the time difficult conference and a philosophy of steady product growth, which we have now adhered to because the institution of OM Digital Options. Via our services and products, we hope to create thrilling experiences that deliver pleasure and inspiration. Going ahead, we are going to try to be the model that prospects will treasure for a very long time to come back, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills individuals’s lives.Compliant with the Micro 4 Thirds System commonplace, the interchangeable lens digicam that we are actually creating combines our trade main manufacturing capabilities and cutting-edge applied sciences to considerably enhance efficiency and supply an unequalled photographic expertise. We’re leveraging the Micro 4 Thirds System commonplace to make extra compact and light-weight methods, strengthening the photographic help features that broaden the sphere of pictures, and accelerating the advance of picture high quality and photographic expression by way of the usage of computational photographic know-how. We wish OM SYSTEM to be a accomplice for the adventures of every individual. We hope that you’ll look to our Micro 4 Thirds system to deliver pictures to the following degree.OM SystemImage credit score: OM SystemAs you possibly can inform, the corporate needs to maintain releasing Micro 4 Thirds lenses and cameras. The announcement video teases what appears like an upcoming digicam however with near zero info round it.I genuinely hope that OM System will quickly launch a powerful/groundbreaking new digicam in the event that they wish to keep within the race and affirm their market presence.For extra info, please go to OM System’s web site right here.What do you consider this title change announcement? Do you imagine OM System has what it takes to thrive within the aggressive digicam market? Don’t hesitate to tell us within the feedback under!
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