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Matt Damon.
Niklas Halle’n/AFP by way of Getty Photos)
Hollywood actor Matt Damon is starring in a advertising and marketing blitz launched by Crypto.com, because the digital asset platform goals to achieve prospects in additional than 20 nations.He has additionally invested within the Singapore-based cryptocurrency platform, the corporate mentioned.Damon’s involvement, which is his first foray into the digital asset area, was introduced by way of a worldwide advert marketing campaign Thursday referred to as “Fortune Favors the Courageous,” directed by Oscar-winner Wally Pfister and produced by David Fincher. “That is our first branding marketing campaign,” Crypto.com co-founder and CEO Kris Marszalek instructed Insider. “We needed to create a really highly effective connection … cryptocurrencies are much less and fewer about simply buying and selling and extra about constructing the way forward for the web.”
He mentioned partnerships with Damon and different high-profile names corresponding to Method 1 and UFC are geared toward fast-tracking Crypto.com’s model recognition the world over. In the meantime, Crypto.com mentioned Monday that it is donating $1 million to Water.org, the nonprofit group Damon based that goals to deliver protected water and sanitation to individuals in want.Crypto.com, which has greater than 10 million customers, has expressed a dedication to handle the local weather disaster and has pledged to be a carbon-negative enterprise earlier than the top of 2022. Crypto.com follows within the footsteps of different crypto companies corresponding to FTX, which has aggressively pushed a advertising and marketing marketing campaign that features shopping for a SuperBowl advert and tapping quarterback Tom Brady as model ambassador.
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