A Cup of Ambition With Christina Fournier: Director of Buyer Expertise

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Have you ever ever tumbled off the bed, stumbled into the kitchen and poured your self a cup of ambition? We all know Dolly Parton has. And because it seems, so has our very personal Christina Fournier.
Christina is a critical powerhouse for Brafton as she carries her position as Director of Buyer Expertise with delight. She will really showcase her detail-oriented facet whereas exemplifying her means to indicate empathy, compassion and understanding for everybody she works with each internally and externally.
However, when she’s not on the clock, who’s Christina? Because it seems, she’s a little bit bit nation.
Yawn and Stretch and Strive To Come to Life
Earlier than she was the queen of all issues buyer analytics, she was a rustic line dancer for a workforce known as the Kactus Kickers. Now, we’re not speaking concerning the cha-cha slide (though I’m positive that should have been a warmup of some type); we’re speaking boots, cowboy hats and plenty of huge belt buckles. When you’re unfamiliar with line dancing, it’s a western model of step dancing or one other kind of articulate footwork besides wearing your favourite pair of shoes.
Even at an early age, Christina was studying work together with her workforce of fellow dancers to coordinate strikes, step in time and get the gang shifting.
Be Your Personal Boss, Climb Your Personal Ladder
Whereas she doesn’t don a Stetson to each Brafton assembly, she continues to be linked together with her nation roots. From Florida to Colorado, Christina all the time makes some extent to get again in contact with nature.
“I wish to spend as a lot time outside as doable, which is why we ended up in Colorado within the first place. Within the winter, you’ll often discover me climbing or tenting.”
Along with her 10-month previous in tow, she and her husband invested in a campervan to make the outside a little bit extra snug.
“My husband and I bought a campervan a yr in the past and it’s been a complete game-changer.”
I actually take pleasure in studying about all totally different varieties of companies and industries that I most likely would by no means have been uncovered to if I didn’t work at an company.
From nationwide parks to river-side bays, Colorado has nearly all the pieces to supply an outdoorsy kind like Christina. The Colorado summers are lovely and its panorama is so huge that the enjoyable doesn’t cease for winter. When the times get shorter, somewhat than pack in with a bowl of soup and a cable-knit sweater all winter, Christina and her household are kicking up powder on the Colorado mountains!
“Within the winter, it’s snowshoeing, cross-country snowboarding, or simply having fun with a scorching toddy by a hearth.”
Within the winter, she will be able to put that campervan to work (with snow tires, in fact) and by no means miss one other “pow day” or lengthy ski journey within the mountains.
Working 5 to 9, You’ve Obtained Ardour and a Imaginative and prescient
Earlier than becoming a member of Brafton, Christina was a Florida woman. She turned a Gator on the College of Florida the place she studied public relations with a minor in anthropology.
From the very begin, she pursued her imaginative and prescient, ardour for the shopper expertise, attending to know all the pieces about what it means to place the shopper first and create an pleasant journey for each account that passes her desk.
When you’ve ever met somebody who is aware of precisely who they’re, what they need and go about getting it, you nearly already know Christina.
When requested what she did earlier than coming to Brafton, she stated, “I’ve just about labored at advertising or promoting businesses my whole profession.”
She discovered us by way of a former Brafton worker and the remaining was historical past!
What does somebody who can deal with the ups and downs of consumer work do throughout the day? Properly, Christina’s day is rather a lot like this:
“Often stuffed with back-to-back calls — each inner and client-facing,” she says. “In some unspecified time in the future within the day, I’ll be in SEMrush, Google Analytics or Google Search Console to see how my shoppers’ campaigns are performing or to see if the info has something attention-grabbing to inform.”
Christina says she loves Brafton for not solely the job however for the experiences by which she will get to participate.
“I actually take pleasure in studying about all totally different varieties of companies and industries that I most likely would by no means have been uncovered to if I didn’t work at an company. Plus, my co-workers are loopy proficient and I’m all the time studying one thing new from them day by day.”
My co-workers are loopy proficient and I’m all the time studying one thing new from them day by day.
She will get to work with shoppers from all around the world and has the distinctive alternative of digging into what makes our prospects tick, what their imaginative and prescient is for his or her companies and the way we are able to pull a workforce of “loopy proficient” folks collectively to make their desires a actuality.
On the finish of the day, although, Christina isn’t only a tremendous Director of Buyer Expertise however an excellent mother as effectively. By means of a day of working with shoppers, conferences and metrics, she closes her laptop and straps on her mom-hat.
“By 5, it’s time to select the child up from daycare after which it’s mommy-mode till wonderful bedtime!”
Whether or not she’s sliding right into a line dance together with her fellow Kactus Kickers or signing right into a Zoom name together with her Braftonite workforce, Christina leads together with her greatest foot ahead and we couldn’t be happier to have her as a part of our household.

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