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Annabelle King creates sweet and content material for Sticky, a well-liked Sydney-based sweet store.
Final 12 months, she used social media to assist save the enterprise, which is owned by her father.
On some days, she helps the group create 60kg of sweet that consists of fifty totally different flavors.
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This as-told-to article relies on a dialog with Annabelle King, a 19-year-old social media supervisor at a sweet store primarily based in Sydney, Australia, which makes a speciality of artisanal, handmade sweets. It has been edited for size and readability.I began working at Sticky simply to maintain it going for my mother and father. Earlier than then, I by no means noticed myself working on the retailer in any respect.Sticky was getting ready to collapse after the pandemic critically impacted gross sales. We went from busy to bust. Determined to show issues round, I took to social media to avoid wasting the struggling enterprise and it labored. The TikTok account garnered greater than 1 million followers in its first month of launching and is now shut to five million. Now the shop is drawing a wholesome quantity of shoppers and we’re hiring once more, versus letting folks go.
The obvious job I do is content material creation for the shop. I spend about three-quarters of my week taking photographs of the candy-making course of at Sticky for Instagram, or movies for TikTok and YouTube. I spend between two and 5 hours every day turning what I movie within the store into one thing fascinating. To make good content material a few topic, I consider you have to be concerned with it your self. I attempt to take part within the course of as a lot as I can after I movie content material on sweet building. My every day obligations change a lot that the one factor I’m positive I do every single day is to seize espresso for myself and Dad. I do some little bit of all the things. I serve clients, make sweet, clear, pack lollies, and deal with on-line orders. No matter wants doing, I am your lady for it. I’m not employed as a full-time sweet maker however I want I might be. You actually need to have some particular abilities (muscle tissues) to make sweet all day. I really like the stretching and the molding however I all the time have points lifting a specific amount of sweet. It turns into manner too heavy for me to govern.
The group goals to create round six batches, equal to 60kg, of sweet a day. Generally, we now have very fast and simple designs, and we get extra sweet consequently.Different occasions, the designs take ages and also you get much less rock. A roaring demand for Sticky’s sweet has meant that we do not need any lollies going unsold.The toughest factor is conserving sweet in inventory in-store and on-line.
Sticky’s rock sweet.
Stickylollies
Everybody within the store decides the flavors. We have now greater than 50 single flavors — some extra standard than others.
The joy for us comes from the flavour mixtures. Generally, somebody will consider a brand new meld of flavors that finally ends up being so good. Lately, it was mangoes and cream. I actually hope we hold that one for some time. Now that I’ve been working at Sticky for nicely over a 12 months, I can say that I don’t see myself leaving any time quickly. And having labored in different confectionery shops, I admit — with a good quantity of bias — that working at Sticky has been my favorite job thus far. I really like my co-workers, even when being the boss’s daughter can complicate these relationships. I’m handled with respect, and we spend a good period of time goofing off at work, however do not inform Mum that.Planning for the long run is difficult for me, it’s all altering so quick. I simply take every alternative because it comes.
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