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Who’s Elon Musk, actually?
I don’t have a great reply to that query. I’m unsure anybody does. Half the time I’m in awe of Musk and the opposite half I’m baffled by his Twitter antics. However as a cultural determine, Musk actually occupies his personal house.
He’s now the richest individual on the planet (or the second richest individual, relying on the day) and as his fame has grown, the road between the person and the parable has blurred. A few of that has to do with Musk’s present for self-mythology, and a few of it has to do together with his very actual achievements.
No matter you consider Musk, there’s no denying his affect. I imply, this can be a man who strikes markets with a single tweet. So what are we to make of that? And what are we to make of him?
A brand new podcast collection by the Harvard historian Jill Lepore, referred to as The Night Rocket, tries to untangle all of this in a approach solely a historian might. It’s a deep dive into Musk, the man, however it’s additionally an exploration of a a lot bigger phenomenon that Musk personifies. For Lepore, Musk is the face of utmost capitalism, a capitalism rooted in science fiction tales and animated by fanciful plans to beat house and save humanity. She calls this phenomenon “Muskism” and argues that it’s a recycled model of techno-utopianism that’s fascinating, harmful, and profoundly revealing.
I reached out to Lepore for the most recent episode of Vox Conversations. We discuss in regards to the peculiar attraction of Musk, why the fashion of capitalism he represents has change into so intoxicating, and the way all of this suits into the broader historical past of expertise and capitalism.
Beneath is an excerpt from our dialog, edited for size and readability. As all the time, there’s far more within the full podcast, so subscribe to Vox Conversations on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you hearken to podcasts.
Sean Illing
You’re not profiling a well-known individual simply because they’re well-known. In a approach, your podcast isn’t even about Musk, the man. You see him because the face of one thing taking place in our society that’s essential and possibly not properly understood. So what’s that factor and why is Musk the automobile for it?
Jill Lepore
Oh, that’s fascinating. So, I’m a political historian. I’m not a biographer of the nice and the well-known and the wealthy. I actually am fantastically uninterested within the historical past of superstar or the presidency, truthfully. And I wasn’t actually a lot of a Musk follower. I used to be requested to do that venture by the BBC.
After which I had to consider a technique to say one thing that I assumed could possibly be helpful about Elon Musk, however that actually wasn’t a great-man biography or an anti-great biography. It’s not a takedown or something, both. As a political historian, I’m eager about what Musk represents in our tradition and political preparations extra broadly.
And I feel we’d do properly to speak about “Muskism” as a sort of political economic system, and we don’t, for some cause. There’s lots of scrambling round to consider a technique to discuss in regards to the newest incarnation of capitalism, proper? Are we in late capitalism? Are we in superior capitalism? Are we in post-industrial capitalism? Are we in surveillance capitalism? Is that this platform capitalism? There’s one thing completely different, proper? That is bizarre stuff.
So I feel we must always simply give it some thought as excessive capitalism. And one other approach to consider excessive capitalism is Muskism, or I’d describe it as being extra speculative than industrial. The merchandise are sometimes not truly widgets, however theoretical objects. Now that is typically much less so with Musk’s personal firms, as a result of he does truly construct issues. But it surely’s most of all influenced by visions of the long run that derive from science fiction. In reality, from very previous science fiction. So Muskism is basically antiquarianism disguised as futurism.
Sean Illing
We’ll come again to the science fiction stuff later, however it’s attention-grabbing that you just use the phrase “excessive capitalism.” Do you see Muskism as simply one other iteration of capitalism or as one thing much more basic?
Jill Lepore
I feel it’s an excessive type of capitalism within the sense that it’s plutocratic. It’s one thing previous once more. There’s lots of feudalism in Muskism. It’s like there are these lords and the remainder of us are the peasantry and our fates are of their palms as a result of they know finest. So I don’t assume it’s a brand new financial imaginative and prescient. I truly assume the concept there’s one thing deeply new and profoundly, disruptively revolutionary about Muskism is a part of the self-mystification of that worldview, proper?
Sean Illing
What does that imply?
Jill Lepore
It’s essential to those folks to assume that they’re doing one thing wholly new and greater and higher and extra excessive. My entire first episode of The Night Rocket is in regards to the letter X. They love the letter X, proper? It’s the science fiction go-to fan letter. So every thing is X to them. It’s excessive, it’s extraterrestrial, it’s extraordinary, it’s extravagant, it’s existential. Every thing’s all the time existential, however it’s truly not. These are mere mortals like the remainder of us. They put their pants on one leg at a time after which they exit and so they attempt to acquire energy and subvert odd folks’s capacity to manage their very own lives. That’s lots of what capitalism is.
Sean Illing
Then why is it so essential to determine and critique Muskism as a definite factor?
Jill Lepore
I feel individuals are fascinated by Musk. Individuals who love Musk and hate Musk are all fascinated by Musk. And it’s exhausting to carry your consideration on what is likely to be happening structurally there as a result of Musk is so flashy.
I feel he wasn’t all the time so flashy. One of many arguments I make in The Night Rocket is that he himself was fairly reworked by his infatuation, the mutual infatuation between Musk and Hollywood when he kind of grew to become Iron Man within the press, proper? There have been all these shiny journal covers of attractive, good-looking, younger Elon Musk. He’s the brand new Iron Man, the real-life Iron Man, the real-life Tony Stark. So there was a glitterati second for Musk through which he grew to become sort of the Kim Kardashian of CEOs, and every thing he stated was fleeting and meaningless, however extraordinarily influential within the inventory market.
In different phrases, he’s a determine that’s exhausting to concentrate to in a sustained or structural approach due to the character of his public presence, which could be very Twitter-driven, a really flashy, staged, PR-event-driven presence. So the following launch of the following SpaceX rocket, we get a glimpse of Elon Musk. He makes all of the headlines in each paper. And there’s two issues to be stated about him after which he disappears once more.
So how do you maintain on to that, proper? It’s like attempting to carry on when somebody pours a glass of water in your palms and it’s simply pouring by means of your fingers. There was a quantity of water within the glass and now it’s evaporated. How are we supposed to search out which means in that?
I assumed it might be helpful to kind of pull again once more, as a political historian who thinks lots in regards to the relationship between politics and expertise, and attempt to assume systematically about the place Musk’s concepts come from. The self-mystification of him is that each concept simply pops out of his head. He’s a visionary. And I don’t imply to say that he isn’t a captivating individual with a lot of concepts, however I’m saying that almost all of his concepts are recycled.
Sean Illing
Earlier than moving into the origins of a few of these concepts, I wish to linger on Musk’s fame just a little longer. Why do you assume he’s change into such a transcendent cultural determine? It might’ve gone one other approach. Is it about him and the way he’s packaged and offered himself, or is there one thing about us, one thing on the demand facet, that made him the proper face of all this?
Jill Lepore
I feel it’s each. I do assume it was a public relations technique of Tesla early on. When Musk assumed management of the corporate, they determined that as a substitute of promoting, which Tesla actually doesn’t do, they might promote the product by selling the thought of Elon Musk. After which the thought of Elon Musk needs to be a really specific life story, not not like the marketing campaign biographies of political figures, proper? Andrew Jackson ushers within the age of the frequent man; he rose from poverty to the White Home. James Garfield, from the log cabin to the White Home. Invoice Clinton, the boy from Hope, proper? So it actually depends on a well-recognized political packaging.
The packaging of Elon Musk was that he was a boy surprise. He had a imaginative and prescient to alter the world as a toddler, that this was influenced by studying The Hitchhiker’s Information to the Galaxy when he was a younger teen.
It’s a political biography in that sense, however it’s one thing greater than that, as a result of it has actual cult-y high quality to it. He’s a messiah determine, and that’s actually how Tesla presents him. And he embraces that function. I’ve by no means met Elon Musk. I can’t discuss him personally, however I feel he enjoys the general public battlefield. He enjoys mocking folks on-line. He may be very humorous. Individuals love his humor. He has a sort of laddishness.
I imply, the man runs by means of marriages and girls and has youngsters with lots of completely different folks, and that’s interesting. He has a large social media presence and I feel there’s a starvation for following somebody who’s irreverent and humorous and highly effective. I feel his followership actually exploded when Trump was banned from Twitter. He’s not Trump. I imply, it’s a completely false comparability to make, however I feel he appeals to folks on-line in the same approach, proper?
Sean Illing
Yeah, they’re clearly very completely different, however one connective thread, and that is one thing you sort of argue within the podcast, is that the recognition of Elon’s concepts, whether or not we’re speaking about colonizing house or cryptocurrency or no matter, is a symptom of a broken society, a society that’s misplaced religion in its establishments.
Jill Lepore
I’m unsure I ever put it that approach within the podcast, however let me take the query at its face. Musk is a really achieved engineer. He’s not a straw man determine. He’s an actual individual with actual concepts who leads two main firms which have each undertaken extraordinary engineering feats. Tesla actually does get an enormous quantity of credit score for the revival of the electrical automobile, a virtually destroyed business, proper? SpaceX is doing extraordinary issues. And if it weren’t for my sense of the kind of malign understory there, I’d be tremendous thrilled and enthusiastic about it. It’s fairly extraordinary.
However is the attraction a operate of a broken society? Properly, I assume the instance that I might give is: whether or not or not human beings on this planet ought to construct colonies on Mars or on the moon is definitely a query that all of us have a stake in. And the presumption that Jeff Bezos and Elon Musk, the 2 wealthiest folks on this planet, get to determine the extraterrestrial destiny of humankind is a bizarrely regressive notion.
You might or could not have authorized of the Apollo mission to go to the moon within the Nineteen Sixties, however you had a say in that. It was a authorities program the place folks engaged in political protest over it. Lots of people objected to the Apollo program, on the grounds that it was a misuse of public funds at a time when these funds could possibly be higher deployed implementing the Civil Rights Act and the equality necessities of the Civil Rights Act of 1964. I imply, the day earlier than the launch in 1969 of the Apollo 13, civil rights activists had been on the House Middle protesting.
There’s an entire lengthy custom of democratic deliberation over our missions in house, however we’ve forgotten that custom. Even the press will cowl William Shatner going to house in a Blue Origin rocket and discuss Jeff Bezos’s childhood desires coming true and it’s like, isn’t that fab?
After which possibly there’s a goofy satirical model of that the place there’s a joke about it on Saturday Night time Reside or one thing, however there’s no sustained examination. I imply, to be truthful, there’s loads of quarters of the web the place absolutely there may be sustained examination, however on the entire, are we having a giant public debate about whether or not a non-public citizen ought to construct a base on the moon simply because he has the cash to do it? We haven’t had that dialog.
To listen to the remainder of the dialog, click on right here, and be sure you subscribe to Vox Conversations on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you hearken to podcasts.
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