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TORONTO, CANADA – January 31, 2022 – Sony Electronics, a worldwide imaging chief, and The Canadian Press, Canada’s trusted nationwide information company, introduced at the moment that Sony can be the unique imaging merchandise supplier for the media firm.
With greater than 180 journalists, The Canadian Press produces real-time, bilingual multimedia information printed by main digital, broadcast and print media. The change to Sony will imply the photojournalists and videographers at The Canadian Press will use quite a lot of Sony cameras and lenses together with the Sony Alpha 1 and Alpha 9 II merchandise to shortly seize tons of of highly effective editorial pictures and movies each day, starting from large-scale world sporting occasions to native Canadian information, politics and life-style content material.
“We’re honored to announce this collaboration with The Canadian Press, a frontrunner in delivering information and best-in-class multimedia content material throughout Canada,” mentioned Mark Saddleton, Sony Canada Nation Head and Director of Gross sales. “The journalists at The Canadian Press have a entrance row seat for Canada’s largest occasions throughout politics, sports activities and leisure and we’re delighted to help their visible storytelling.”
“Sony’s modern know-how takes the top quality of our visible journalism to a complete new degree,” mentioned Malcolm Kirk, President of The Canadian Press. “Greater than 600 media purchasers depend on our on-line CP Photos archive because the go-to vacation spot for up to date and historic multimedia imagery of Canada’s individuals, locations and occasions. That’s why we have been in search of greater than only a digital camera supplier. We wanted a real companion dedicated to serving to us ship first-rate visible journalism.”
“Sony’s dedication goes past offering light-weight gear for dealing with quick motion, hostile conditions, and excessive climate circumstances, with out sacrificing picture high quality,” mentioned Megan Leach, who manages visible journalists at The Canadian Press and heads up the planning and packaging division. “Our journalists actually respect how the silent digital camera efficiency permits them to remain behind the scenes, however extra importantly, that Sony is attentive to our suggestions.”
“From the outset, they’ve taken a relationship-driven method to the improve, which is able to carry a unified look to our protection since all our workers photographers and reporters can be capturing with the identical model of cameras for pictures and movies for the primary time “They understood the continuing coaching and help was as crucial because the know-how. We’re thrilled to have their help as we increase our visible protection and meet the longer term wants of our business.”
The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution deliberate all through early 2022.
About The Canadian Press
The Canadian Press has been Canada’s trusted information chief for greater than 100 years and is the unique Canadian distributor of worldwide information from The Related Press. Greater than 180 journalists produce, package deal and ship real-time, bilingual information articles, pictures, graphics, video and audio clips to be used in newspapers, magazines, radio and TV newscasts, web sites, firm blogs, social channels, digital signage screens and extra. Purchasers rely on their dependable, correct and quick protection, written and edited in response to the requirements set for the business by The Canadian Press Stylebook. By way of its business division, The Canadian Press additionally helps media, PR and advertising professionals by offering pictures, videography and different customized content material providers; media monitoring, press launch distribution and CP model coaching.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company (Japan), one of the complete leisure corporations on the planet, with a portfolio that encompasses electronics, music, movement footage, cellular, gaming, robotics and monetary providers. Headquartered in San Diego, California, Sony Electronics is a frontrunner in electronics for the patron {and professional} markets. Operations embrace analysis and improvement, engineering, gross sales, advertising, distribution and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can be a number one producer of end-to-end options from 4K skilled broadcast and A/V gear to business main 4K and 8K Extremely HD TVs. Go to http://www.sony.com/information for extra info.
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