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In Ubergizmo Discovery episode 1 (Aug 30), I talked with two Korean startups referred to as Edenlux and Analogue Plus. On the time, they have been nonetheless finalizing plans, and I made a decision to take a re-examination when extra info was obtainable earlier than writing about them. That’s now.Ubergizmo Discovery is a sequence that goals to find innovators worldwide. We’re launched by way of expertise occasions, incubators, accelerators, and media partnerships with overseas media. This time, we partnered with Korean media Aving in the course of the Digital Content material Firm World Workshop occasion in South Korea to fulfill these startups.Edenlux OTUS Imaginative and prescient TrainerIt is well-known that utilizing screens for hours and hours may need long-term hostile results on the eyes. One aspect impact is the pressure on the ciliary muscle, which is liable for focusing the attention’s lens. The pressure comes from specializing in a relentless airplane (display/cellphone/guide), and that’s an unnatural method for that muscle to perform.OTUS (means: owl in Latin) is an eyewear remedy system that strikes the focusing airplane to numerous distances and acts as a exercise for that eye muscle. It does so by utilizing completely different lenses that change in the course of the train. Throughout that point, you possibly can proceed working or studying. Based on Edenlux, it solely takes 5 minutes of use a day to make important progress. A devoted can observe progress and construct reviews.I exploit studying glasses with a slight magnification to alter my focus airplane typically. Nonetheless, Edenlux’s system must be a a lot better method to contract and chill out the muscle. The tip recreation is to cut back, handle or keep away from the consequences of myopia and presbyopia.Up to now, the system is promoting in Japan and Taiwan, however the firm has plans for additional growth, notably by means of Kickstarter within the USA, for round $399. I discovered it on Amazon as properly, but it surely doesn’t appear to be an official import.Edenlux’s CEO Ryan Park is a medical physician and has gathered a crew of medical doctors and engineers to construct the primary model of OTUS that appeared a few years in the past. You possibly can watch my 15mn dialog with him on YouTube or watch him current the primary model of this product in 2018.Analogue Plus CRNK HelmetsAmong the disruptions induced by the pandemic, “avoiding public transports” has pushed a report variety of individuals to transit by bike up to now couple of years. Sadly, extra individuals become involved in bicycle accidents in consequence. Helmet maker Analogue Plus is on the frontlines of that development.The Analogue Plus identify may not sound acquainted, but it surely’s an in-house enterprise of Samsung Electronics C-lab. Analog Plus manufactures helmets utilizing high-tech design and supplies to make protected and reasonably priced helmets.Analogue Plus is launching three new helmets in its CRNK line: Arc, Artica, and Genetic, to fulfill this new demand. Every mannequin has its goal and focuses on a unique use case.Arc is usually about “wanting good” with its minimalist design and light-weight (200g). Artica is made for individuals who don’t need the helmet to mess up their haircut, as solely 23% of the interior floor touches the top (that’s cool). Lastly, Genetic is for critical riders, and its design minimizes air resistance and maximizes the cooling induced by a superb exercise.Usually, the CRNK helmets weigh round 220g and are constructed to worldwide security requirements for this class. Analogue Plus claims to be the preferred helmet model in Korea in 2020 and now eyes the US market by way of an upcoming Kickstarter marketing campaign.You possibly can watch my 15mn chat with Analogue Plus’ chief advertising and marketing officer, and the whole video chat is under, together with the timecodes and direct hyperlinks.
Edelux 46:07
Analogue Plus: 1:06:26
Filed in Occasions. Learn extra about Innovation, Korea and Startups.
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