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Atlassian on Thursday introduced that it has acquired Rewatch, an AI-powered assembly notetaker, display screen recording device and video hub. The corporate plans to combine Rewatch into Loom, the asynchronous video messaging platform it acquired for $975 million final October. However perhaps much more importantly, it additionally plans to combine it into its lately launched Rovo AI platform in order that assembly notes can shortly turn into Jira points, for instance, and the transcripts turn into searchable inside the total enterprise context.
The 2 corporations didn’t disclose the value of the acquisition. Again within the heady days of early 2021, when all people was seemingly in search of construct higher video-centric options, Rewatch raised a $20 million Collection A spherical led by Andreessen Horowitz. The corporate didn’t elevate any further funding since, based on Crunchbase.
As Loom co-founder Joe Thomas advised me in an unique interview forward of Thursday’s announcement, Loom already provided an integration with Zoom to report conferences and create transcripts. However that solely felt tangential to what the corporate was attempting to do with Loom, he mentioned.
“It was value evolving our platform and bringing in nice IP from Rewatch to speed up our efforts there,” Thomas unhappy. “The explanation why we obtained so enthusiastic about Rewatch is the truth that we imagine Atlassian is disproportionately positioned to take assembly recordings and maximize the worth of them. It’s because Loom already generates transcripts for each single video that’s created after which we layer all of the AI prompts round it — a part of Rovo is that it’s a unified search [platform] throughout and enterprise and it’s additionally constructing on prime of it.”
Picture Credit: Atlassian
Loom and Rewatch share a typical investor in Andreessen Horowitz; Thomas and Rewatch founder Connor Sears sometimes discovered themselves in the identical conferences a couple of years in the past. But it surely was Atlassian’s company growth workforce that first met with Rewatch after which requested Thomas to satisfy up with the corporate, too.
Thomas believes that integrating Rewatch’s tech stack will really be fairly simple, particularly now that Loom has moved its stack over to the Atlassian platform itself.
The true problem now’s to supply the very best consumer expertise, he mentioned. As soon as an agent joins a gathering, it has to know lots of context; despite the fact that this will probably be a human-in-the-loop system, it nonetheless has to get it proper more often than not. If it continually suggests the flawed motion gadgets after a gathering, for instance, customers will shortly hand over on it.
“Rovo and brokers is, I feel, comparatively technically complicated but in addition end-user complicated by way of, OK, if we’re speaking a couple of Confluence Doc, what components of that am I updating? What is definitely helpful for an end-user or assembly attendees to do on their behalf, from an AI agent perspective? That’s one thing that’s comparatively new for lots of us at Atlassian. […] I feel that that’ll in all probability take six to 12 months to actually lock in on that entrance, with lots of experiments between every now and then,” Thomas mentioned.
Picture Credit: Atlassian
One different Rewatch characteristic that Atlassian was particularly excited about is its calendar integration. The Rewatch workforce made {that a} very simple expertise, the place customers can merely toggle the assembly bot on and off for every assembly. Rewatch additionally options numerous automation options that, for instance, ship out the assembly notes to each attendee. Certainly, Thomas famous that whereas the Rewatch workforce confronted lots of challenges in constructing the product, constructing the calendar integration meant coping with extra edge circumstances and extra friction than constructing most different components of the Rewatch stack.
As soon as the mixing is full, the Loom AI agent will have the ability to be a part of Zoom, Google Meet and Microsoft Groups conferences. It’ll create a full transcript, assembly notes and motion gadgets that it may then mechanically correlate to Confluence pages, Jira points and repair tickets.
He famous that Loom’s mission stays to empower efficient communication by way of video messages at work. Loom has over 31 million registered customers and 360 million movies stay on the platform. Collectively, they’ve seen over a billion views. Clearly, that’s one thing Atlassian is attempting to lean into, however the firm can be well increasing past this core characteristic of asynchronous messaging by a few of the different ways in which movies — and their transcripts — are generated inside a enterprise context.
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