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On the identical day that it introduced the brand new $200 Match Professional earbuds, that are receiving common reward in early evaluations, Apple’s Beats model is scaling down the remainder of its product lineup.
As seen by MacRumors, the corporate has quietly discontinued the Powerbeats, noise-canceling Solo Professional headphones, and entry-level Beats EP headphones. All three merchandise are not out there straight from Apple, and whereas inventory might stay at third-party retailers, they’ll be gone as soon as present stock is offered by way of.
A Beats spokesperson confirmed the information, however declined to enter element on why these particular merchandise have gotten the axe. It’s cheap to take a position that their gross sales got here in effectively under the corporate’s extra established hits. Clearly the Powerbeats, launched pretty not too long ago in March 2020, couldn’t match the demand of the true wi-fi Powerbeats Professional.
The Powerbeats neckbuds are additionally discontinued as of at present.
Photograph by Chris Welch / The Verge
And within the case of headphones, over-ear mainstays just like the Solo 3 and Studio 3 are nonetheless sticking round, whereas the on-ear Solo Professionals — launched after each of these pairs — are the primary to be discontinued.
With these modifications, in keeping with Beats’ web site, its product household now consists of the just-launched Match Professional earbuds, Powerbeats Professional, Solo3, Studio3, and Beats Flex neckbuds on the backside of the road. Other than earbuds and headphones, the corporate additionally continues to promote its Capsule Plus Bluetooth speaker.
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