Canalys posted its preliminary report onthe world smartphone market in Q3 2024, and it reveals shipments grew sequentially and yearly. Based on the analysts, the continued substitute cycle was the primary driver from July to September because the competitors turned tighter than ever.
Samsung remained on prime, however barely stored its first place for Q3, as Apple had the identical market share when the proportion was rounded to the entire quantity.
Xiaomi, Oppo, and vivo rounded the Prime 5, however all eyes have been on Apple, because the US firm achieved its highest third-quarter quantity. There was a powerful demand for the iPhone 15 and the brand new units which can be anticipated to get Apple Intelligence any time this month. Nonetheless, the key purpose for the uptick in Apple shipments was the market shift in direction of premium units.
The iPhone 16 efficiency is predicted to assist Apple once more turn into the main smartphone firm in This autumn and maintain the momentum in H1 2025 as soon as it expands its AI options to extra markets like Europe and China, which must wait a bit.
The market appears to be like wholesome going into the the procuring vacation season, with Diwali in India on October 31, Singles’ Day in China on November 11 (11.11), Black Friday in late November, and, after all, Christmas on the finish of the 12 months.
Q3 2024 Market share
Q3 2023 Market share
Samsung
18%
21%
Apple
18%
17%
Xiaomi
14%
13%
Oppo
9%
10%
vivo
9%
8%
Others
32%
32%
Canalys identified that the smartphone market is bettering, however some distributors are nonetheless dealing with world challenges in demand technology and regulation hurdles, particularly within the European Union.
Supply