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International smartphone shipments continued to plummet through the January-March interval with 269.8 million items shipped based mostly on the most recent report from Canalys. The determine is 13% decrease than the identical interval final yr and continues the adverse pattern seen in previous quarters resulting from a mixture of components together with stock build-up and restricted shopper demand.
Samsung shipped 60.3 million smartphones in Q1 which translated in a 22% market share. Samsung’s revamped Galaxy S and Galaxy A portfolios led to the bounce again. Apple got here in second with 58 million shipments and a 21% share of the market. Cupertino continues to see sturdy demand for its iPhone 14 Professional sequence and was the one vendor on the listing with optimistic annual development. Xiaomi rounds off the highest three with 30.5 million shipments and an 11% market share but it surely additionally boasted the most important decline in market share on a yearly foundation.
Vendor
Q1 2023 shipments (million)
Q1 2023 market share
Annual development
Samsung
60.3
22%
-18%
Apple
58.0
21%
+3%
Xiaomi
30.5
11%
-22%
Oppo
26.6
10%
-8%
vivo
20.9
8%
-17%
Others
73.4
27%
-16%
Whole
269.8
100%
-13%
Oppo (26.6 million shipments) and vivo (20.9 million) got here in fourth and fifth place incomes 10% and eight% market share respectively. Wanting forward, Canalys analysts anticipate some optimistic momentum for OEMs within the second half of the yr with more healthy channel stock ranges.
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