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Smartphone shipments throughout the July-September interval fell by 6% in comparison with the identical time final yr based on the most recent preliminary knowledge from Canalys. Part shortages amidst the continuing world chipset scarcity are the principle culprits right here and based on some estimates, it’s going to take a minimum of one other yr earlier than provide and demand stability out.
Samsung is as soon as once more on the high of the polls with 23% of all shipments for the interval. Apple is second with 15% of the market which is 3 proportion factors higher than its share on the similar time final yr. Xiaomi slipped to the quantity three spot trailing Apple by simply 1 proportion level whereas vivo (10%) and Oppo (10%) spherical out the highest 5 gamers.
Firm
Q3 2020 shipments(% share)
Q3 2021 shipments(% share)
Yearly change
Samsung
23%
23%
0%
Apple
12%
15%
+3%
Xiaomi
14%
14%
0%
vivo
9%
10%
+1%
Oppo
9%
10%
+1%
Trying forward, the upcoming gross sales holidays together with Single’s Day in China and Black Friday in Western markets are an opportunity for smartphone firms to collect stronger gross sales efficiency albeit with much less aggressive reductions than these seen in previous years.
Supply
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