Canalys: Xiaomi misplaced to Samsung in India in This fall, nonetheless on prime in full 2022

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Canalys is prepared with its report on the Indian marketplace for This fall of final yr and the total 2022. That is the primary time we noticed a decline in shipments in This fall in comparison with Q3. Yr-on-year the ultimate quarter noticed volumes drop by an astonishing 27% and pushed the general outcome for the yr to a 6% decline in comparison with 2021.

For the primary time in 20 quarters Samsung took the highest spot as the most important smartphone vendor for the primary time since 2017, dethroning Xiaomi. Nonetheless, the latter stays on prime for the total 2022 yr.

Although Samsung’s 2022 shipments dropped by 21%, it managed to safe the most important chunk of the Indian market in This fall with a 21% share – a 2 proportion level enhance year-over-year. vivo elevated its gross sales probably the most amongst main distributors – shipments grew 13% to safe a 20% slice of the market and second place.



Xiaomi dropped to 3rd in This fall with a whopping 40% lower in gross sales and barely managed to remain forward of Oppo that noticed 10% progress and got here simply 100,000 models wanting Xiaomi’s achievement.

Realme fared even worse in This fall, transport solely a 3rd of what it managed in the identical quarter of 2021 and dropping to a slightly distant fifth place.



Vendor
This fall 2022 shipments (million)
This fall 2022 market share
This fall 2021 shipments (million)
This fall 2021 market share
Annual progress


Samsung
6.7
21%
8.5
19%
-21%


vivo
6.4
20%
5.6
13%
13%


Xiaomi
5.5
17%
9.0
20%
-40%


Oppo
5.5
17%
5.0
11%
9%


Realme
2.7
8%
7.6
17%
-65%


Others
5.7
18%
8.5
19%
-32%


Whole
32.4
100%
44.2
100%
-27%

2022 as an entire, Xiaomi continues to be main the pack with 20% share, however once more it misplaced probably the most floor – dropping over 1 / 4 of its shipments.

Samsung is second, identical to it was in 2021, however the distinction has dropped from 10M to 1M models shipped. vivo can be a lot nearer in third, its gross sales staying largely flat yr on yr.

Oppo was the one one within the prime 5 to document extra gross sales in 2022 than in 2021, serving to it overtake sister model Realme for the fourth spot.



Vendor
2022 shipments (million)
2022 market share
2021 shipments (million)
2021 market share
Annual progress


Xiaomi
29.6
20%
40.2
25%
-26%


Samsung
28.6
19%
30.1
19%
-5%


vivo
25.4
17%
25.8
16%
-2%


Oppo
22.6
15%
20.9
13%
8%

Realme
20.9
14%
24.3
15%
-14%


Others
24.5
16%
20.2
13%
22%


Whole
151.6
100%
161.5
100%
-6%

Canalys says Oppo and vivo owe their extra optimistic efficiency to the extra profitable operations by means of the uneventful festive season in India. Their give attention to offline channels helped them keep away from sharing the destiny of the others as e-commerce took the most important hit.

Analysts argue that 2023 might be a slow-paced yr because of the deepening world financial disaster, however in 2024, the Indian market will return to progress.

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