On January 20, 2025, Avalaunch Media gathered for its annual city corridor — a time to replicate on the wins of 2024, have fun our folks and shoppers, and set our sights on the yr forward with our North Star in thoughts. From main milestones to new initiatives, final yr was one in all progress, collaboration, and affect, and we’re carrying that momentum into 2025. However earlier than we dive into assembly highlights, let’s discuss what guides us right here at Avalaunch: shopper success. Following Our North Star In 2024, we outlined our North Star. Should you’re unfamiliar with the concept of a North Star in enterprise, it represents your mission and drives each enterprise resolution to focus your actions on what issues most. The journey to defining our North Star got here after our CEO, David Mink, listened to a podcast the place the host requested health mentor Mauro Stara one easy query: “When did your small business actually take off?” Reflecting on this query and Mauro Stara’s response, the reply was clear: our North Star is our shoppers’ success. At Avalaunch Media, each technique, partnership, and plan is formed by this guideline, as David shared on LinkedIn. Our shopper’s success is our success, and this dedication led to key adjustments in 2024, together with a brand new pod mannequin designed to strengthen collaboration and higher serve our shoppers (extra on that in a while). Milestones and Memorable Moments From 2024 Our North Star guided us to new alternatives and significant progress for our shoppers and neighborhood members final yr. Right here’s a fast recap of the highlights. Grew Our FCMO Service We considerably expanded our Utah-based Fractional CMO (FCMO) initiative in 2024, a service that provides manufacturers the chance to optimize their organizational technique for advertising by partnership with executive-level advertising leaders with out the C-suite payroll dedication. As the one company in Utah providing each FCMO experience and full-service company execution to hold out the FCMO’s technique, we gave extra manufacturers entry to wanted advertising assist and capitalized on all of the distinctive alternatives this introduced us. Adopted a New Pod Mannequin In service of our North Star, we additionally restructured our client-facing groups right into a extra devoted, interactive pod mannequin to facilitate collaboration, cut back deliverable timelines, and strengthen shopper relationships. This variation has already positively impacted our worker and shopper relations, and we’re excited to see what our pods can obtain collectively in 2025. Expanded Conventional Media Choices Recognizing the worth of conventional media, we expanded our choices to enhance our digital experience. From radio manufacturing to billboard adverts, we broadened our capabilities to assist our shoppers attain their audiences wherever they’re. Hosted Our First Annual Charity Golf Event In 2012, we launched Avalaunch Offers Again, an initiative created to provide our workers the possibility to provide again to the area people. Whereas we’ve continued to provide again to our neighborhood every year for the reason that begin of this initiative, 2024 marked the start of a brand new custom — our first-ever Avalaunch Offers Again Charity Golf Event. Main as much as the occasion, our workers rallied shoppers to take part in a pleasant golf competitors to boost cash for Water for Life in assist of these affected by Hurricane Helene, in addition to Utah Valley College’s Care Hub, which helps college students in disaster keep in class and graduate. City Corridor Highlights: Launching Manufacturers, Folks, and Functions Although it’s at all times enjoyable to look again at our progress from the earlier yr, our workers’ favourite a part of the assembly centered round our dialogue of how Avalaunch fulfilled its mission to launch manufacturers, folks, and functions in 2024. Launching Manufacturers: Consumer Success Tales To kick off this portion of the assembly, we requested our strategists to spherical up movies from our shoppers to speak about how 2024 went for them. Their messages mirrored on what we achieved collectively and expressed gratitude for every of the folks they labored with at Avalaunch. It was a particular expertise to cheer collectively and be impressed by our shoppers’ superb successes. Launching Folks: Firm Actions & Worker Spotlights We additionally laughed and shed a few tears as we reminisced on previous occasions and heard a choose few workers share their tales of how they got here to Avalaunch — and we particularly liked listening to how our firm has genuinely “launched” their careers. We have been so touched that we thought we might share their tales with you (with their permission, in fact). Jordyn Jordyn, our Social Media Specialist, expressed her gratitude for Avalaunch, sharing, “Through the six-month hole between graduating school and beginning at Avalaunch, I used to be rejected from 52 positions at firms/businesses throughout Utah, however I used to be devoted to getting a seat at Avalaunch. The image that was painted throughout my preliminary interview of the tradition, profession alternatives, and all the pieces in between was one thing I refused to let go me by. Within the first six months of my time right here, I used to be supplied a summer season internship to guide and train about digital advertising. I had the chance to department into natural social media, website positioning, electronic mail automation, paid commercial, and mission administration. From that have, I knew Avalaunch was keen to permit any of us to discover the varied types of advertising we provide, and I took benefit of that. Quickly after, I dove headfirst into PPC with the plan to combine my natural social media division with paid social media to supply extra to our shoppers for achievement and to launch them ahead. I’m now managing a number of natural and paid social media shoppers with crew leads who’re keen to take the time to show and spend money on me. The house owners have performed the identical by offering numerous possibilities to open my data of promoting. I like being at Avalaunch, and I’m excited to see the course we’re getting in throughout 2025. I feel there’s something highly effective to say in regards to the belief an company has in its crew, progress, and alternatives when it places vitality into those that others deem “not skilled sufficient.” Hunter Hunter, one in all our Paid Media Managers, shared a heartfelt story of his profession journey: “My journey to Avalaunch Media has been something however odd. After graduating from Utah Valley College in 2020 with advertising and enterprise administration levels, I dreamed of serving to companies leverage conventional promoting within the Salt Lake market. However the pandemic derailed my plans, resulting in layoffs, monetary stress, and numerous job purposes. I discovered work instructing driver schooling programs, which unexpectedly launched me to paid media. Regardless of the steep studying curve and lack of mentorship, I taught myself platforms like Fb, Google, TikTok, and extra. An opportunity reconnection with a university buddy offered steering and a brand new job, the place I grew to become a trusted Fb adverts purchaser. Sadly, I used to be laid off once more when the corporate was offered, dealing with uncertainty with a younger household to assist. That very same day, Avalaunch Media reached out. Inside hours, I interviewed, and every week later, I used to be employed. Over the previous three years, Avalaunch has given me stability, progress alternatives, and a supportive crew. I’ve expanded my expertise, ventured into conventional media, and eventually discovered a spot to thrive. Thanks, Avalaunch, for being such an integral a part of the chapter the place my story took off.” Emma Emma, our Workplace Administrator, advised her story about coming to Avalaunch for a brand new problem: “I joined Avalaunch at a pivotal second in my profession. After spending over seven years at one other firm and gaining invaluable expertise, I used to be longing for a contemporary problem. One lesson that has profoundly formed my profession is the significance of working alongside supportive coworkers and leaders. That’s why Avalaunch’s give attention to worker expertise and tradition instantly stood out to me throughout my job search. Once I got here in for my interview, Avalaunch felt like the proper match, although I lacked some HR expertise the function required. As a substitute of seeing it as a roadblock, the crew proposed I take a course to develop my HR expertise, absolutely masking the fee. This early funding in my progress, coupled with the arrogance my crew confirmed in me, has been a driving pressure behind each mission I’ve taken on since. From day one, I felt trusted and empowered, which made each occasion, course of, and initiative a rewarding expertise. My crew at Avalaunch didn’t simply assist me launch into a brand new profession. They created a supportive surroundings the place I may thrive and develop.” Launching Functions: Our Rebrand One other assembly spotlight was watching with pleasure as our Progress Strategist, Carsen Kendall, and Designer, Will Shiflett, unveiled our new branding. They gave our emblem a contemporary look to symbolize our new firm course whereas sustaining our dedication to launching manufacturers, folks, and functions. Right here’s what Will needed to say in regards to the mission: “When redesigning our emblem, it was necessary for us to honor our previous whereas embracing the current and future. In a world of numerous touchpoints, it’s by no means been extra necessary for a model’s visible presence to be adaptable and versatile but immediately identifiable. Our mark is probably the most recognizable factor of our model, so minor tweaks have been the important thing — a small transfer right here, a tiny adjustment there — making it mathematically appropriate whereas retaining its magic. Our typography acquired the most important facelift, changing into bolder and simpler to learn, however undeniably Avalaunch.“ Constructing Momentum With Our North Star in 2025 Reflecting on 2024 and searching ahead to 2025 with our North Star in full view, we ended our annual assembly by saying Avalaunch’s first-ever North Star League. This pleasant competitors between our pods is designed to enhance the expertise of our workers and shoppers. As a part of this initiative, you’ll see us begin to share much more shopper success tales within the close to future, so keep tuned!To wrap up, we’d like to precise our gratitude to our shoppers, companions, and workers who helped make 2024 a hit. We’re excited to see what we’ll obtain collectively in 2025.