Apple has all the time loved a powerful place in the US – and the newest report from Shopper Intelligence Analysis Companions (CIRP) revealed over 90% of iPhone customers stay loyal to the model. For comparability, below 70% of Samsung customers buy a brand new cellphone from the identical firm.
CIRP identified that a big a part of that’s the vertical integration meaning Apple is the one firm to make iOS units. Compared Android customers simply can transfer from one maker to a different whereas retaining their favourite options. Actually the Samsung proportion is fairly excessive as a result of American clients don’t have all kinds of decisions – just about not one of the Chinese language manufacturers promote within the USA, permitting LG and Motorola to seem on a chart like the nice outdated days.
Information additionally revealed Apple accounts for 43% of all smartphone gross sales in the US within the final three years. Second is Samsung with 31%, and LG third with 9%, though we anticipate modifications right here for the reason that latter Korean firm closed its smartphone division.
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