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The passions that make up an individual attain far past their job description. For Sofia, being inventive and supporting her passions exterior of labor paints a really vivid image of somebody who’s pushed, artfully centered and infinitely fascinating.
Sofia places her all into all the things she does within the inventive division. Her work exhibits throughout accounts and in addition inside Brafton. You’ve most likely seen quite a lot of her creations and hadn’t realized the grasp behind the art work. Let’s take this sketch and provides it some coloration: the lifetime of Sofia Sahade and her development at Brafton.
Pencil to Paper
Earlier than Sofia was a graphics grasp, she grew up in Piraju, Brazil.
“It’s a city with a river and waterfalls, very fairly,” she displays. “I left my city in 2015 and went to São Paulo for a yr, the place I studied in a course that prepares folks for school. Since 2016, I’ve lived in Curitiba.”
Sofia went to the Federal College of the State of Paraná, one of many prime 10 universities in Brazil and is famous as a prestigious college in Latin America.
“I’ve a graphic design diploma and an MBA specializing in branding.”
Usher in a Little Shade
Whereas she was residing in Curitiba, she met her now-husband and determined to remain there. Due to her diploma, she aced a number of branding tasks — one among which was for a building firm. Whereas the work was aligned with what she studied, she knew she wished to do one thing just a little extra inventive.
“After that, I labored at a design studio creating names and brandings for quite a lot of firms, which was enjoyable but in addition tiring,” she says jokingly.
Throughout the pandemic, Brazil went via quite a lot of modifications, which pushed her to pursue one thing else to align extra creatively and meet her wants.
“In 2021, I used to be going via a tough time after my father handed away. I used to be making use of to each design place I might discover as a result of I wanted a greater job to assist my household financially.”
Supporting a household throughout a world pandemic wasn’t simple for anybody, particularly for Sofia as she grieved for her late father. Touchdown an interview with our Design and UX Director, Ken Boostrom, was a dream come true and a hope for an actual future.
“Truthfully, this was a miracle for me. Issues had been tough in Brazil through the pandemic, so getting this job at Brafton was simply wonderful.”
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Filling within the Particulars
Sofia didn’t simply land the job and coast. No, she has thrived and created unimaginable art work for a lot of of our accounts together with our Brafton web site. Whereas there are a plethora of nice issues she loves about working right here, the design staff itself is a significant splash of coloration.
“I like how Ken runs the design staff and the way he makes us really feel safe with our work,” explains Sofia. “Right here, I do know that I’ll have steerage to enhance my [skills] and in addition be acknowledged for the nice [job] I do. I really feel comfy and assured right here. I can attempt new issues, and I’m all the time studying [something] new.”
However what’s a job with out an unimaginable setting and colleagues to go along with it?
“I like my colleagues and I’m impressed by their good work. One other factor that I actually like is working remotely! It offers me a lot time for different issues and helps me have more healthy habits and routines.”
For Sofia, Brafton means she will dwell her life to the fullest each creatively and in her private endeavors. What’s the total image that makes up our standout graphic designer? Let’s full this portrait.
The Last Touches
When Sofia isn’t crushing it at work and making life-long working connections, she has a number of completely different pursuits in her palette that create a design in contrast to another.
“I like watching true crime! That is bizarre for [some], however I actually wish to know what individuals are able to, and the way their minds work,” says Sofia. “And I additionally love making desserts and every kind of desserts.”
Sofia is all the time desirous about find out how to dig deep into what makes folks tick and what their subsequent transfer is. That brings us to how she will get probably the most out of her health routine.
“After I end my work, I’m going to the Muay Thai class.” Muay Thai, for individuals who don’t know, is often known as Thai boxing, or the “artwork of eight limbs”. She’s attempting to earn her first belt via varied kicks, jabs and jumps that may get her to the following degree in coaching. However Sofia can be very concerned in her native church each time they want new art work .
A Portrait Full
For Sofia — and all Braftonites for that matter — life extends far past the top of a piece day. We’re so pleased with the work Sofia has performed and of her pursuits exterior of labor as nicely. For us, we solely see a vibrant future. Stick with it, Sofia!
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