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We’re excited to welcome Devon Hong as our new Govt Inventive Director in New York. An award-winning inventive expertise, Devon might be chargeable for driving innovation and artistic excellence throughout all of 360i’s consumer accounts, which embrace OREO, 7-Eleven, and Boston Beer Firm.
“Devon has impressed all of us at each flip – not solely along with his inventive chops and distinguished company expertise, but in addition his emotional drive and unbelievable capability for kindness and empathy,” mentioned 360i Chief Inventive Officer Menno Kluin. “Devon and I labored collectively earlier in our careers, and we couldn’t be extra excited to affix forces once more at 360i, the place I do know his talent and eye for craft will complement and even elevate our already excessive requirements. He might be a wonderful addition to our crew as a pacesetter, and an actual asset to our firm and our purchasers throughout the board.”
Hong joins us from 72andSunny’s New York workplace, the place he was Group Inventive Director and labored throughout a number of key purchasers together with Etsy, Spotify, Smirnoff and Cheerios. Most notably, he’s credited with serving to Etsy to shift from conventional direct response communications to emotional storytelling with a brand-led vacation marketing campaign, and for spearheading Cheerios’ “Proper on Tracks” challenge, a sequence of youngsters’s songs created to show children about empathy after the 2016 election. He additionally served as a mentor for the company’s various group of inventive expertise, significantly on the junior stage.
Previous to 72andSunny, Hong spent 4 years at Droga5, the place he rose within the ranks from Artwork Director to Inventive Director and was chargeable for main two main international model campaigns for Uniqlo. He additionally created modern model experiences and perception-shifting campaigns for purchasers like Honey-Maid, BelVita, Dixie and Airwick. After graduating from Miami Advert College in 2010, Hong additionally held Artwork Director roles at each BBH and Younger & Rubicam, working throughout marquis manufacturers like Bacardi, Xerox, Google, Cole Haan and Johnnie Walker.
On becoming a member of 360i, Hong commented: “I’ve been intrigued by 360i’s inventive evolution and the extent of craft within the company’s latest work as they proceed to faucet into tradition and assist manufacturers develop, even throughout a time of huge change. I’m thrilled to be becoming a member of this crew and can’t wait to be a part of what’s to come back.”
Hong joins 360i at a time of inventive momentum for the company. In October, 360i launched a poignant movie for OREO in regards to the significance of a loving residence, and helped the cookie model guarantee future generations might benefit from the magic of OREO with the Doomsday Vault. For grocery retailer Kroger, 360i created Chefbot, a device that makes use of visible AI to encourage residence cooks and cut back meals waste. This follows new enterprise wins together with main a dentsu crew to an Built-in Media AOR win for Kroger, being named Media AOR for McCormick, Social AOR for Twisted Tea, and attaining important natural progress on 7-Eleven and Boston Beer Firm.
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