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For those who’re in search of a facet of humor along with your digital advertising, you’ve come to the proper place. Meet Anukool Manchanda, one in every of Brafton’s greatest Digital Advertising Account Administrators and Australia’s best stand-up comics. (My phrases, not his.)
Though Anukool has lived in Sydney for many of his life, he lately packed up his consumer notes, technique spreadsheets and previous stand-up scripts, heading off to discover the Central Coast. Now he’s having fun with what he calls a “extra peaceable, laid-back life-style” whereas he brings slightly good humor to shoppers and coworkers alike.
Life Earlier than Brafton
Anukool has already constructed a formidable advertising profession, however his story truly begins in his college days. “I fell into the [digital marketing] trade whereas learning for my engineering diploma,” he says.
From there, it was full steam forward: He began an affiliate internet marketing enterprise that shortly grew to a crew of 10. He ran the corporate for two years, throughout which he found his knack for serving to shoppers generate visitors, leads, conversions and gross sales. “I actually gained a ardour and curiosity for digital advertising,” he says. “From that time onward, I’ve been working within the digital advertising discipline!”
Since then, Anukool has held many spectacular titles, together with Digital Advertising and Gross sales Director, Head of Advertising and extra. He’s spent a number of time working with technical website positioning, pay-per-click advertising instruments and social media platforms like LinkedIn, bringing a fantastic humorousness wherever he goes.
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A New Journey
When Anukool discovered Brafton on Search, an Australian job web site, he might inform a brand new journey was about to start. And he was proper: Anukool has now been with Brafton for over 1 yr, the place he says no day is ever the identical. “Some days are heavy with consumer conferences, and on others, I’m deep in technique mode,” he explains. Both means, he is aware of he’ll spend a number of time working with a few of his favourite matters — key phrase analysis, analytics, technique planning and extra.
When attainable, Anukool says he makes use of Monday and Tuesday as crunch time so he can sort out main technique duties early within the week. He saves Wednesday and Thursday for conferences with shoppers and inside teammates, then enjoys Brafton Friday, our company-wide “early launch” day.
Even with this routine, issues by no means get boring. “I just like the problem of serving to quite a lot of shoppers in several industries obtain their objectives,” says Anukool. He additionally explains that he’s all the time studying on the job, brushing up on the latest trade tendencies. He’s an enormous fan of data-driven advertising methods and loves watching the outcomes play out for his shoppers — lots of whom have achieved web page 1 website positioning rankings and important year-on-year development in natural visitors.
“I’m proud that I’ve been capable of shortly handle and deal with greater than 22 shoppers, which isn’t a simple activity,” he says. “I’m additionally happy with the truth that I used to be capable of hit my rebuy goal inside my first quarter working at Brafton.”
“So, What’s the Deal With Airline Meals?”
When Anukool isn’t juggling technique conferences or doing key phrase analysis, he’s nonetheless flexing his analytical thoughts. He says he likes listening to podcasts and studying books about advertising, enterprise and different vital matters, continuously honing his expertise as a strategist and account director. He’s additionally captivated with investing and buying and selling in each the U.S. and A.U. inventory markets.
However for Anukool, life isn’t all about being severe. Actually, he was a humorist.
“There was a spot known as the Snort Storage in Sydney,” he says. The venue isn’t there anymore, however he nonetheless holds fond recollections of his time on the mic. “I went usually. It was only for enjoyable and to problem myself.” Though he has since mentioned goodbye to jokes about airline meals, he manages to carry that very same sense of cheer, wit and humor to his work at Brafton. It’s not all the time straightforward to have enjoyable with key phrase analysis, but when anybody can do it, Anukool can.
On prime of being a stand-up comedian, Anukool additionally constructed a web based faculty the place he taught bhangra, an Indian dance fashion, to over 10,000 subscribers. (Seize your autograph books, everybody — we’re within the presence of an web movie star!)
Clearly, Anukool isn’t only a Digital Advertising Account Director — he’s somebody who can carry pleasure to every little thing he does.
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