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Reality Social’s web site, which has the precise “Observe the Reality” emblem proven in one of many trademark functions.Screenshot: Reality SocialOn Wednesday, ex-president and present loser Donald Trump introduced he’s launching the Trump Media & Expertise Group (TMTG), a enterprise supposedly valued at $1.7 billion that may embody all the pieces from a hellhole social community known as Reality Social to “non-woke” leisure. Par for his observe report, it appears like he’s making an attempt to grab up rights to numerous permutations of the phrase “Reality.”As Mom Jones factors out, filings with the U.S. Patent and Trademark Workplace from a Florida lawyer named Holly Collins look an terrible lot like they have been made on behalf of TMTG. On Oct. 13, Collins filed for a trademark on “TruthSocial,” with the needs listed as associated to software program, telecommunications, on-line user-generated content material, and digital content material internet hosting. On Oct. 14, she filed for a trademark on TMTG+, and the following day for TMTG, each listed as associated to cell functions, promoting and advertising, and on-demand content material streaming.Across the similar time, Collins additionally filed for numerous phrases that one may simply see popping up because the lingua franca of Reality Social, maybe changing phrases like “fave” or “retweet”: on Oct. 14, she filed for logos on “Truthing,” “Retruth,” “Publish a Reality” and “Observe the Reality.” The final of these is definitely already in use. The submitting for Observe the Reality is accompanied by a emblem similar to promotional supplies launched by Trump’s media group, and which additionally seems as the principle catchphrase on the Reality Social web site.Collins instructed the patent workplace she was submitting the trademark requests on behalf of, T Media Tech LLC, which was registered in Delaware this summer time and relies in Orlando, Florida. It doesn’t seem to have any on-line presence—until, in fact, it’s the identical entity as or a kind of owned by TMTG. (Gizmodo reached out to TMTG however didn’t obtain a response. We’ll replace if we hear again.)G/O Media might get a commissionTrump is famously obsessive about branding and logos—it’s the rationale why the Trump household identify seems on much more properties than they really personal. One instance, NPR reported in 2015, is a sequence of towers on the West Facet that bear Trump’s identify regardless of him not truly having an possession stake in them. Within the Seventies, Trump reportedly owed Chase Financial institution tons of of tens of millions of {dollars} over the Riverside South mission (of which the towers have been an element) on the similar time his different actual property companies and Atlantic Metropolis on line casino have been struggling. Trump was compelled to promote the event to buyers from Hong Kong to keep away from a complete collapse, however the deal he struck required leaving the Trump emblem on them. In response to NPR, Trump owns only a handful of the 17 Trump-branded buildings in NYC.In 2011, Trump claimed to be value $7 billion, of which $3 billion he claimed was the worth of his model. At the moment, Trump had filed over 200 trademark functions for all the pieces from “Trump Class” and “Trumpnet” to “The Donald J. Trump Credit score Card,” “Tour de Trump,” and (ominously) “Trump Energy”. He additionally usually information for logos to companies that he has but to publicly announce. So, this can be a man obsessive about snatching the rights to just about something he can get his arms on.TMTG might be listed on the NASDAQ inventory trade courtesy of a merger with one other shell firm, Digital World Acquisition Group, which is appearing as a Particular Goal Acquisition Firm (SPAC). SPACs are mainly shell firms shaped for the only real goal of buying an unlisted firm with a purpose to fast-track it to going public. SPACs have raised over $100 billion lately, largely specializing in the tech sector and within the course of changing into emblematic of the speculative hype that’s rife in tech investments. Trump’s enterprise seems to be a bit of totally different.As CNN famous, regardless of the announcement being accompanied by an investor data packet reasonably than the extra traditional disclosures of monetary projections and particulars on the deal, shares in Digital World Acquisition Group are actually skyrocketing. After closing at $9.96 on Wednesday, it was value as much as $131.90 a share on Friday, in response to CNN.“That is extraordinarily uncommon, particularly now…These days it’s uncommon to see a SPAC pop greater than 10%,” Matt Kennedy, a senior IPO market strategist at Renaissance Capital, instructed CNN. “That is clearly meme inventory territory. It’s completely disconnected from fundamentals,” Kennedy added. To buyers, he warned “Be ready to lose probably all the pieces else. This can be a inventory buying and selling purely on momentum.”Past the speculative surge, TMTG and Reality Social have one accomplishment to this point: probably being the dying of GETTR, the MAGA social community that longtime Trump aide Jason Miller turned CEO of this yr. Reality Social is itself not doing so scorching, because it was promptly flooded with trolls who found an insecure signup web page that shouldn’t have been stay but. One in every of them registered the deal with @donaldjtrump and instantly started posting a meme of a pig pooping. Builders behind the open-source codebase that Reality Social seems to be constructed on, Mastodon, have accused TMTG of violating the software program’s licensing settlement and are demanding that the corporate come into compliance inside 30 days or threat dealing with authorized motion.
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