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What does it take to be a grasp in your craft and an unbelievable husband, guardian and renaissance man on the finish of the day? Properly, look no additional than our Supervisor of Paid Search, Eric Bush. He’s found out a option to juggle his unbelievable workload for Brafton, and present up full-time as a husband and pa too.
How does he do all of it?
Properly, for one, his espresso machine is a heavy lifter.
“So, I’m obsessive about espresso. I grind my very own beans, tamp it down, froth the milk (my ‘late artwork’ sport leaves a lot to be desired) and I’ve bought a complete setup situated just some steps from my desk. Fortunately I even have a quicker single-serve machine in case I solely have minutes between conferences.”
However how did he get right here to rework Brafton as we all know it? Let’s discover out.
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An All over the place Man
Pinning down Eric’s timeline is one thing solely few have had the possibility to do. To begin, the South has been a significant a part of his life for a very long time, having gone for his undergrad diploma at Auburn College and now returning to his birthplace of Nashville, Tennessee.
Whereas ‘down on the plains’ on the AU, he double majored in Advertising and marketing and Criminology… and a little bit little bit of all the pieces else in between.
“After I was younger, it gave me choices to determine what I wished to spend my time incomes a paycheck for the remainder of my life.”
He had the liberty to alter his main a few instances as a result of determining what you need to be, and actually who you even are, at 18 is an not possible process. Nonetheless, this curiosity led to Eric attending legislation college instantly after graduating from Auburn. These years of upper schooling knowledgeable his future endeavors the place he skilled a fast, however in his phrases nonetheless “too lengthy” stint as an legal professional after which made a change to the advertising and marketing world, one thing he has all the time had a ardour for.
“I’ve carried out a bunch of issues main as much as Brafton,” says Eric as he reminisces about his thrilling profession. “I labored within the online game trade for about 10 years with a few completely different corporations — IGN and Advanced Networks are two of essentially the most well-known. Whereas at Advanced Networks, I bought to journey world wide and go to conferences typically – giving me an opportunity to let my inner-nerd shine vibrant.”
The place has his work introduced him to, you ask?
“I’ve labored in Birmingham, Alabama; Nashville, Tennessee; New York Metropolis; Orlando, Florida; San Francisco; Seattle, Washington; Vancouver, Canada; Leipzig, Germany; the UK and the town closest to my coronary heart Seoul, South Korea. I used to be fortunate sufficient to undertake two of my youngsters from South Korea so it’ll all the time be a particular place to me.”
A Folks Particular person
Eric is somebody who has been world wide and again once more, so what retains him centered and motivated in his work at Brafton, remoted in his dwelling workplace collaborating just about due to Google Meet?
“I feel what’s nice about Brafton is we’ve individuals from each skilled background, in virtually each time zone and situated in a bunch of various nations. It’s only a nice melting pot of various individuals right here.”
Going even additional with regard to what introduced him right here, we chatted on how nearly everybody at Brafton has a profession story that isn’t linear.
“[Brafton’s diversity] actually makes for a greater firm general, since you don’t get individuals which are shoehorned into solely fascinated about this or solely speaking about that, as a result of that’s their specialty in the case of advertising and marketing, and that’s all you get to do. It completely makes for a really cool staff dynamic right here.”
What’s extra, Brafton offers him the possibility to remain dwelling and domesticate an unbelievable relationship along with his 4 youngsters. His oldest simply turned 13, and his youngest turns 10 in January!
And Eric, being the do-it-all sort he’s, discovered a option to get extra concerned.
“I lastly bought them into soccer, and I’m teaching their groups; my son began doing tryouts for journey groups not too long ago – and contemplating my obsession with soccer I couldn’t be prouder.”
His youngest daughter made it onto the native center college cheerleading staff — which aligns along with his spouse’s historical past of being a aggressive cheerleader herself.
“She simply got here dwelling final night time with all the luggage and stuff for cheer, with the sneakers and the bows and all that stuff. I used to be actually into it when she confirmed me and I simply smiled,” he says grinning. “I like my job and I like what I do right here at Brafton, but when I’m being fully trustworthy, I do all of it for them.”
A Numbers Man
However what does Eric do when he’s not out on the sphere teaching his children to victory, or brewing up the very best espresso you’ve ever had? He’s a numbers man.
“No day is identical right here. We assist many consumers with paid search. The way in which that the product is about up is that it’s KPI-oriented and can rely on the context of the shopper and their wants,” he says. However after a second of reflection, continues with “I feel what ties it collectively, and the primary factor that I’m attempting to do with paid search, is simply improve different corporations’ enterprise. And that’s the half that I like doing essentially the most is simply rising companies by promoting.”
However at Brafton, issues are always evolving to satisfy the most recent pattern or expectations for our purchasers.
“After I first began doing paid search at Brafton, we virtually solely labored on Google adverts, and now we began engaged on YouTube, short-form video and show adverts. There’s a endless provide of continuous schooling alternatives as a result of I’m all the time in search of what’s across the nook.”
You’ve made an infinite impression on the corporate, and proceed to contribute a lot to the individuals and groups you’re employed intently with, Eric. With solely 2years down, we’re excited to see what’ll be written within the subsequent chapters of your life at Brafton.
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