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It’s by no means the gear that makes the film. Proper? Perhaps slightly?
In some ways, this dialog revolves round shooters choosing up cameras or gear that on the finish of the day is considerably equal with issues like what model you select not making an enormous distinction to outcomes. However, what should you took this concept to the intense?
Parker Walbeck’s crew at Full Time Filmmaker did that by handing a $50,000 RED V-RAPTOR 8K VV and manufacturing package to an fanatic and leaving the professional filmmaker with simply an iPhone 13. You possibly can’t get an excessive amount of wider of a spread in gear than that.
The Problem
Jake Weisler, a typical function of the channel, is the professional filmmaker within the contest and he’s restricted to the next gear:
iPhone 13 Professional Max
FTF GEAR Tripod
5-in-1 Collapsible Reflector
The challenger is Alyssa Dye and she or he has been doing video for lower than a 12 months. Her gear listing is far more substantial:
RED V-RAPTOR 8K VV
Cinema Lenses
Manufacturing Van with Gear
They’re doing a product video for a shopper. It’ll function an interview to speak in regards to the model together with some cinematic B roll to indicate off the products. Jake goes to be Alyssa’s PA to reply questions in regards to the gear however is not going to be giving recommendation on what to do with it.
The product for at this time is a brand new display cleaner referred to as water bears. Works with any display or lens and may stick with something with out leaving residue.
Alyssa’s Shoot
Very first thing you’ll be able to inform about Alyssa is that she was specializing in getting the shot arrange by rearranging furnishings and dealing with the expertise to get issues into a great place. Then, as soon as she had an concept she began determining the gear. She did want plenty of steering, however was asking the proper questions. She even requested the vacation spot for the video to get a learn on what you want.
Picture Credit score: RED
With every thing arrange for the interview it was time to begin capturing. It took a second however she did begin giving good path to the topic as he was doing the interview.
Time for B roll. This she appears to do pretty on the fly. She picked up the digital camera and was simply capturing a wide range of completely different photographs.
Jake’s Shoot
Clearly, Jake has some limits in how he can get arrange. He doesn’t have a ton of lights or equipment to work with.
Choosing up the iPhone and capturing vertically he works with the topic to search out the perfect lighting. He additionally popped the digital camera into Cinematic Mode to see if he may get that shallow depth of subject look. In the long run he caught with 4K ProRes although.
An fascinating transfer is that he requested completely different wardrobe choices to assist separate the topic from the background.
Earlier than the interview he’s additionally asking a bunch of inquiries to get a really feel for the viewers and the way he’s going to be distributing the video.
With social because the goal he’s capturing vertically to take advantage of use of the iPhone’s restricted video high quality. Jake additionally believes that capturing this fashion could make the video really feel far more natural, which might be useful with product promotion.
Picture Credit score: Apple
For extra path, he makes it clear that he needs it to be very quick – underneath 15 seconds – to make it work for social placement.
He then offers path on what’s being mentioned, highlighting that the language ought to be extra definitive and fewer iffy. You need confidence to promote a product. He then explains how a easy technique is to speak about an issue after which current the answer (aka the product).
B roll he made use of the area and large home windows to get some good mild. Slightly extra targeted on becoming the edit. It was a really completely different artistic method.
The Consumer Evaluation
The tip outcomes are each nicely achieved, they’re simply very completely different. What is useful is that with social media being the goal it’d really give an edge to the extra natural-looking iPhone footage. The RED advert continues to be only a very clear and well-done advert.
As you begin listening to the dialog about every advert it rapidly turns into what the precise content material is.
No person is speaking about how the RED footage is sharper or how the iPhone footage nonetheless seems like a cellphone. It’s about how the data is offered and laid out.
Each movies are good, however the professional wins with the iPhone video. A part of that’s that it was higher capable of seize the character of a social media feed and is perhaps higher acquired by the viewers. Conversion and engagement matter greater than having 8K decision.
What did you concentrate on the advertisements?
[source: Parker Walbeck]
Order Hyperlinks:
RED V-RAPTOR 8K VV Cinema Digital camera (B&H)
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