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Fb is planning to rebrand the corporate with a brand new identify to deal with constructing the metaverse, in response to a report by The Verge.
CEO Mark Zuckerberg will unveil its new identify on the annual Join convention on October 28, nevertheless it may announce the brand new identify earlier, as reported by The Verge.
Fb, which has the ambition to be identified for greater than social media, introduced Sunday that it plans to recruit 10,000 jobs in Europe for the subsequent 5 years to assist construct the metaverse the corporate sees as a key element of its future.
The corporate additionally introduced a month in the past that Andre Bosworth, the pinnacle of AR and VR, might be promoted to chief know-how officer. Fb already has greater than 10,000 workers who construct shopper {hardware} like AR glasses that Zuckerberg believes might be as ubiquitous as smartphones.
In July, Zuckerberg stated that Fb’s future lies within the digital metaverse, during which customers will stay, work and play inside.
The rebranding comes at a time when Fb is going through criticism over a variety of scandals, together with a sequence of inner paperwork leaked by a whistleblower, Frances Haugen, who testified earlier than the Senate Committee on Commerce, Science, and Transportation. Fb continues to be underneath antitrust scrutiny by the U.S. authorities.
“We don’t touch upon rumor or hypothesis,” a Fb spokesperson stated.
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