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Finnish cellular studio Papukaya has emerged from stealth mode with backing from Supercell.
Co-founded by business veterans Drussila Hollanda and Johannes Ahvenniemi, who between them have labored at firms together with Rovio, Severely, and Wooga, Papukaya has ambitions to create informal titles for mainstream audiences.
The nascent firm obtained a €2.7 million ($3.1 million) funding from Supercell in 2020 with a view to increasing, and believes it may entice a brand new sort of informal participant by growing tasks that “give attention to values and constructive feelings.”
Supercell co-founders Ilkka Paananen Mikko Kodisoja have additionally joined the Papukaya board.
“The worldwide cellular sport participant base has grown and diversified, however there’s nonetheless untapped potential even past the informal gamer demographic,” stated Drussila Hollanda, who’s serving as Papukaya CEO. “Solely 10 p.c of time spent on smartphones is spent taking part in video games — so there’s positively room to have interaction a largely unserved market.”
Papukaya intends to attract inspiration from different types of leisure together with books and social media apps, and stated its debut title will discover common subjects and themes like relationships and wellbeing.
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