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An old-school online game rivalry has a brand new chapter with Atari buying the Intellivision model, one among its long-time rivals.Atari bought the model and rights to over 200 Intellivision video games to revitalize the online game properties. “Atari will search to develop digital and bodily distribution of legacy Intellivision video games, doubtlessly create new video games, and discover model and licensing alternatives,” says Atari Interactive, which has been attempting to spice up its personal model by new product releases.
(Picture by Mike Slaughter/Toronto Star by way of Getty Photographs)
The deal comes many years after Atari and Intellivision confronted off in what some think about the primary console battle. Beginning in 1979, the basic Atari 2600 console started competing with the Intellivision, a product seen to be extra superior with higher graphic capabilities. Intellivision’s father or mother on the time, Matte Electronics, even took the combat to Atari by launching an advert marketing campaign that featured journalist George Plimpton straight evaluating the graphics of the 2 consoles. However the Atari 2600 nonetheless outsold the Intellivision, briefly turning into the dominant online game console within the US. Atari and Intellivision would later discontinue their consoles and companies with the arrival of upstarts Nintendo and Sega, which might embark on their very own well-known console battle.
Greater than 30 years later, the 2 gaming manufacturers are becoming a member of forces to capitalize on folks’s nostalgia. “This was a really uncommon alternative to unite former rivals and convey collectively followers of Atari, Intellivision, and the golden age of gaming,” says Wade Rosen, CEO of Atari.Atari made the take care of Intellivision Leisure, which tried to promote a revamped model of the Intellivision console, solely to face delays and funding troubles that threaten the product’s launch.In keeping with Atari, Intellivision Leisure “will rebrand and proceed its enterprise of growing and distributing the Amico model sport console with a license from Atari to proceed to distribute new variations of the Intellivision video games on the Amico console.”
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Phil Adam, CEO of Intellivision Leisure, added: “Atari has been a precious associate and now we have each confidence they are going to be a accountable steward of the storied Intellivision model.” To mark the event, Atari is promoting Intellivision-branded T-shirts on its web site.For extra on Atari, take a look at the books written by Jamie Lendino, editor-in-chief of PCMag sister website ExtremeTech.com.
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