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On this submit, we’ll present how we enabled our customers to make appointments in real-time by way of emails — all out there slots for 2 weeks forward bought booked inside simply an hour.
Little prehistory
Beforehand, you may solely share a hyperlink to Cally.ru (they’ve an English model of the instrument) or Calendly, or some other on-line appointment scheduling software program, by way of electronic mail in order that customers might see out there slots.
Being impressed by our expertise in sending AMP kinds in emails as an alternative of normal Google kinds, — which truly confirmed a 5.2 larger conversion, we wished to allow our customers to additionally ebook appointments instantly in emails. Thus, we wanted to develop an AMP module that may allow us to do it.
As a third-party appointment scheduling software program, we picked Cally.ru.
Integrating with them and testing emails took us solely two days.
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And the outcomes have been spectacular.
The way in which it was finished
We designed an electronic mail, wherein we informed our customers that instantly in emails they may schedule a dwell demo with our buyer help representatives.
In Cally, we:
constructed a dwell time-table with out there slots;
then we specified our time zone — whenever you do it, your customers will see your out there hours in line with their time zones as soon as they select it in electronic mail. Cally would convert it routinely, with out your intervention;
ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;
Cally constructed a JSON file on their facet so that each one slots and different info will get pulled into the template from their servers in real-time;
copied the API key to insert it into our HTML template.
On our facet:
Our electronic mail was able to go!
The schedule that we constructed along with Cally contained AMP parts, so we despatched this electronic mail solely to these contacts who use Gmail, as AMP is presently supported solely by Gmail and Mail.ru.
Outcomes of this marketing campaign
The variety of subscribers who acquired this electronic mail was solely 300 as a result of we might supply solely 50 timeslots for demos — solely 5 hours a day.
30 of those time slots bought booked inside an hour. Different slots bought booked throughout the subsequent 2 hours. In different phrases, we bought a full schedule in simply 3 hours, and most significantly, each sixth consumer accepted our supply. Which makes the conversion price extraordinarily excessive — virtually 17%.
Necessary to notice:
You should utilize some other on-line appointment scheduling software program, like Calendly, Bitrix, Simplybook, and many others. See the total checklist on Capterra.
You’ll simply have to ask them to give you an API key, not simply the embed hyperlink.
In your comfort, we’ve constructed an electronic mail template with embedded time slots that you should use throughout a number of appointment emails.
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Permit your customers to ebook time for appointments instantly in emails
You’ll simply have to edit them and join emails to Stripo Information Supply, and take away/add timeslots manually each time earlier than you ship this electronic mail to your purchasers.
Ultimate ideas
This was a very good expertise — not less than 50 clients of ours bought to know our instrument higher. All of them confirmed up on the scheduled time.
That is one other marketing campaign that proves the ability of AMP and reveals our care about our customers by permitting them to make as few steps as potential to succeed in a purpose.
Expertise the ability of AMP to make customers’ life simpler and to extend your conversion
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