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Recent off a $17.4 million fundraise in Could, GetHenry introduced it’s altering its title to Cycle, reflecting each the truth that the corporate makes bicycles and tricycles, and highlighting the corporate’s inexperienced sustainability ambitions.
“The brand new title and robust model identification match with our mission to decarbonise the business transportation sector. We’re specializing in electrical utility bikes as a substitute of inner combustion engine automobiles,” says Luis Orsini-Rosenberg, one of many firm’s founders. “As a model, Cycle is city, daring and funky, which is why we expect couriers will determine with Cycle.”
To me, the title change was a little bit of a headscratcher. GetHenry might not instantly shout “electrical bikes”, however at the least it has the advantage of being obscure sufficient to be trademarkable. Cycle, being a quite generic, if barely anachronistic, time period for bicycles and bikes, doesn’t have that profit. Certainly, the corporate informed me it isn’t pursuing a trademark of the phrase “cycle”.
Queried on this, the corporate’s founder informed me they’re trademarking the precise form of the brand, however not the wordmark. This places them susceptible to one other electrical bike firm swooping in with the identical title or, extra possible, a knock-off producer leaping in and beginning to make Cycle merchandise that don’t have anything to do with the German model. As somebody who had big points with copycats copying a {hardware} product (full with our logos!) and was finally capable of put a cease to that by way of trademark legislation, I hope the corporate has thought of its title and trademark technique fastidiously. Could it not come again to chew them within the bike saddles.
In any case, the corporate is price keeping track of, because it continues to hawk its last-mile supply options.
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