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Though, technically, the canine days of summer time finish August 11, we simply can’t appear to flee the warmth! This month’s version of Hashtag Social Media is all in regards to the intersection of man’s greatest buddy (cats, too!) and all issues social.
On this month’s version, we:
Dive into some enjoyable details on the influence pets can have on advertising methods…Discover how TikTok is taking up search, and…Humorous tweets from manufacturers within the pet trade!
#DYK
68% of U.S. households, or 84.6 million properties, personal a pet.Canines and cats are the most well-liked pets, with 48% of U.S. households (60 million properties) proudly owning a minimum of a canine and 37% of U.S. households (47 million properties) proudly owning a minimum of a cat.Pet adoption charges have climbed considerably, with about one in 5 households having acquired a canine or cat because the outbreak of the COVID-19 pandemic.
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In an article from RetailWire, Tom Ryan expounds, “Canines have been discovered to extend an advert’s persuasiveness for services or products perceived as promotion-focused (e.g., inventory investments, sports activities automobiles), whereas cats appealed higher for these deemed extra prevention-focused (e.g., mutual fund funding, insurance coverage).”
Diving deeper into pets and social media, listed below are the three hottest canine and cat breeds on Instagram! – Supply
#OMG
Tiktok is right here to remain — and it’s taking up search. In an article for Mashable, Elena Cavendar writes…
“More and more, younger persons are utilizing social media platforms like TikTok and Instagram to seek for issues to do and locations to attempt, even searching for out information and necessary info, quite than consulting conventional discovery instruments like Google Search and Google Maps.”In accordance with TechCrunch, Google’s Prabhakar Raghavan, a senior vice chairman in control of Google Search, mentioned, “In our research, one thing like nearly 40 % of younger folks, after they’re in search of a spot for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” He’s referring to a survey of U.S. customers, ages 18 to 24.
I’ve discovered myself utilizing TikTok for recipes and life-hacks, in addition to new restaurant and bar suggestions right here in Nashville—what have you ever been utilizing TikTok for?
#LOL
We by no means tire of humorous pet content material! Take a look at these tweets from Chewy and Barkbox:
Keep in mind this viral GoPro video from 2015? We haven’t forgotten it!
#ICYMI
Compensate for the most recent Brafton articles:
#BFF
Let’s make it official! Observe Brafton on social:
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