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Hashtag Social Media — Musings From Brafton’s Social Crew — The Turkey, Twitter & TikTok Version

Brafton’s Month-to-month E-newsletter from the Social Crew

Howdy (Goodbye?), November! It’s lastly feeling like Thanksgiving right here in Nashville, after a number of weeks of sunny and heat days!It’s been a giant month for social media as an trade, with all the pieces occurring at Twitter and layoffs not solely simply in social media, however inside tech total— and this article will give attention to shifts occurring inside our social trade.

On this month’s version, you’ll discover…

Enjoyable Thanksgiving information!Information on the continued Twitter scenario…And information on an investigation into TikTok!

#DYK

1. People eat 704 million kilos of turkey each Thanksgiving.

In keeping with the Nationwide Turkey Federation, round 44 million turkeys had been served at Thanksgiving in america in 2017. That’s in comparison with 22 million kilos at Christmas and 19 million at Easter. The common weight of every, in the meantime, was 16 kilos, which suggests we’re gobbling up 704 million kilos of turkey throughout the nation.

2. Frozen had the largest Thanksgiving opening of any film.

Thanksgiving is a giant weekend for film releases, particularly flicks the entire household can exit and luxuriate in collectively. As of at the moment, the 2013 Disney animated musical Frozen is the No. 1 Thanksgiving launch of all time, pulling in $93 million domestically.

3. Extra folks journey to Orlando, Florida, than anyplace else on Thanksgiving.

In keeping with estimates by AAA, greater than 55 million People traveled 50 miles or extra for Thanksgiving in 2019. The most well-liked of those locations — based on reserving information — had been Orlando, Florida, intently adopted by Anaheim, California, then New York Metropolis.

For extra attention-grabbing Thanksgiving information, look right here.

#OMG

I do know we’re all both confused about, bored with listening to about, or extraordinarily fascinated by how that is going to play out, however Elon and Twitter proceed to shake the social media world. 

However, what does this imply for advertisers and businesses alike? Properly, lots of them have stopped campaigns on the platform, together with Common Motors, Pfizer, United Airways, Dyson, and Balenciaga—which left the platform altogether.

Per Gizmodo, “Twitter controls only a fraction of the digital advert market. For many large firms that purchase advertisements on Twitter, the cash they spend there may be virtually an afterthought of their total advertising budgets. Chopping off that stream of advert {dollars} will not be a troublesome enterprise determination at loads of firms, which suggests the overall feeling within the air about Twitter may have a big impact on the social media firm’s backside line.”

Right here’s a timeline of among the most up-to-date occasions, per ABC Information and NBC Information:

October 4, 2022: Musk proposes the completion of a deal to amass Twitter, reversing a monthslong effort to terminate the settlement. The proposal would full the deal at Musk’s unique provide value of $54.20 a share at a complete price of roughly $44 billion, an individual aware of the proposal instructed ABC Information.October 28, 2022: Musk closes a deal to amass Twitter on the ultimate day earlier than the Delaware Chancery Courtroom trial would have moved ahead. A few of Twitter’s prime executives had been fired, together with CEO Parag Agrawal, chief monetary officer Ned Segal, chief authorized officer Vijaya Gadde and common counsel Sam Edgett, based on a supply. Musk additionally pronounces a content material moderation council. 

November 4, 2022: Twitter begins layoffs that may roughly minimize half of its 7,500-person workforce.November 9, 2022: Twitter launches a brand new model of Twitter Blue, which permits customers to entry verification in the event that they pay a month-to-month payment of $8. To handle impostors, Musk says the location will completely droop customers who try to impersonate others, except the account is clearly marked as a parody.

November 10, 2022: A flood of pretend accounts impersonating public figures and types on Twitter after the launch of paid verification badges prompts the corporate to reinstate a second layer of “official” tags, the corporate stated.

November 11, 2022: Twitter Blue turns into unavailable for some iOS customers.

November 15, 2022: Musk pronounces an up to date model of Twitter Blue, launching November 29, 2022.

Punting relaunch of Blue Verified to November twenty ninth to ensure that it’s rock strong— Elon Musk (@elonmusk) November 15, 2022

November 16, 2022: Musk sends a companywide e-mail to remaining workers demanding they decide to working “lengthy hours at excessive depth” or obtain “three months of severance,” if they didn’t consent to those circumstances or help his imaginative and prescient for “Twitter 2.0.”

November, 17, 2022: Twitter is ablaze with thousands and thousands of tweets of its supposed “dying” after tons of of workers who refused Musk’s required dedication stroll away from the corporate—together with everybody from engineers and coders to constructing custodians. Customers start to flood different platforms, like tumblr, which results in its personal crashing late Thursday evening.

Apparently, complete groups not exist on the firm on account of layoffs, walkouts, and removals. We on the social workforce are retaining an in depth watch on this case, and can hold you all up to date because it develops.

#INOTHERNEWS

Ah, TikTok. You convey hours of pleasure and a seemingly limitless stream of content material.. However you pose a nationwide safety risk, apparently.

Per Reuters, The U.S. operations of Chinese language-owned TikTok increase nationwide safety issues, FBI Director Chris Wray stated on Tuesday, flagging the chance that the Chinese language authorities may harness the video-sharing app to affect customers or management their units.Doable dangers embrace information assortment by the Chinese language authorities, which may subsequently affect operations, or management software program on thousands and thousands of units, or technically compromise stated units.

A TikTok spokesperson stated: “As Director Wray laid out in his remarks, the FBI’s enter is being thought of as a part of our ongoing negotiations with the U.S. Authorities. Whereas we are able to’t touch upon the specifics of these confidential discussions, we’re assured that we’re on a path to completely fulfill all cheap U.S. nationwide safety issues.”

A assessment of safety issues concerning the app is presently underway. 

#ICYMI

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