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Over the previous years, the Indian car market has witnessed a outstanding shift in shopper preferences, with SUVs gaining immense reputation throughout numerous value ranges. Nonetheless, regardless of possessing noteworthy qualities, sure premium SUVs have confronted challenges in establishing themselves within the Indian market. Right here, we current a compilation of some such SUVs that, regardless of their strengths, have struggled to make a major affect on Indian automobile consumers.
16 Largest SUV Failures in India
1. Renault Captur
The Renault Captur was launched as a classy various to the rugged and sensible Duster. It utilized the dependable B0 platform and featured the identical 1.6-liter petrol and 1.5-liter diesel engines. Nonetheless, its European crossover design did not ring a bell with Indian consumers who’ve a desire for SUVs with a extra upright stance.
2. Renault Koleos
Regardless of sharing similarities with the profitable Duster, the Renault Koleos couldn’t replicate its triumph within the Indian market. With its elegant French styling, highly effective 2.0-liter diesel engine, and an intensive array of options together with a BOSE sound system, the Koleos had rather a lot to supply. Nonetheless, its acceptance was hindered by the Indian clients’ sturdy model consciousness when it got here to buying costly automobiles throughout its launch.
3. Nissan X-Path
In an try to supply Indian clients a glimpse of their international vary of premium automobiles, Nissan launched the X-Path. Designed with a pretty upright stance and geared up with a robust 2.0-liter diesel engine, the X-Path had promising qualities. Nonetheless, its premium pricing and upkeep issues finally constrained its attraction within the Indian market.
4. Nissan Kicks
Regardless of its spectacular engineering and well-rounded package deal, the Nissan Kicks confronted difficulties in competing with standard rivals such because the Hyundai Creta and Kia Seltos within the Indian automobile market. Whereas sharing the B0 platform and engine choices with the Renault Captur, the Kicks showcased a singular international-spec design and provided a spread of excellent options. Nonetheless, it struggled to make a major affect within the face of sturdy competitors from established gamers.
5. Volkswagen Touareg
Volkswagen made its entry into the Indian market with the flagship Touareg SUV, positioning it as an unique and limited-run mannequin. Regardless of its choices, consumers have been drawn in the direction of equally priced SUVs from extra famend premium manufacturers. Moreover, the Touareg encountered reliability points, additional impacting its acceptance amongst Indian customers.
6. Chevrolet Forester
The Chevrolet Forester was an fascinating endeavor within the realm of rebadging, basically being a rebadged model of the Subaru Forester crossover, which was by no means formally obtainable within the Indian market. Whereas it integrated Subaru’s dependable mechanical elements and distinctive frameless doorways, its fuel-hungry petrol engine turned a deterrent for potential consumers.
7. Chevrolet Trailblazer
Chevrolet’s departure from the Indian market in 2017 marked the top of an period, with the Trailblazer being the model’s ultimate all-new providing. Positioned as a flagship ladder-on-frame SUV, it showcased a robust diesel engine and a commanding presence. Regardless of its spectacular attributes, the premature exit of Chevrolet shortly after the Trailblazer’s launch resulted in its vital downfall and incapacity to ascertain a robust foothold out there.
8. Mitsubishi Montero
The arrival of the Mitsubishi Montero in India because the fourth-generation Pajero adopted the relative success of the second-generation Pajero (marketed as Pajero SFX). Whereas the Montero boasted a sturdy highway presence and a dependable 3.2-liter diesel engine, its late entry into the market and excessive pricing made it really feel outdated. Because of this, it confronted challenges in gaining traction amongst Indian customers.
9. Premier Rio
The Premier Rio, thought-about as India’s first sub-four-meter compact SUV, arrived earlier than the Ford Ecosport and was basically a rebadged model of the Chinese language Zotye 2008. It offered Peugeot-sourced petrol and diesel engines at a aggressive value level. Nonetheless, the Premier Rio confronted a number of challenges that deterred automobile consumers, together with insufficient after-sales service, tough match and end, and reliability points. These elements finally impacted its acceptance within the Indian market.
10. Mitsubishi Outlander
The Mitsubishi Outlander had a substantial presence within the Indian automobile market, providing the second-generation and third-facelifted variations solely in petrol variants. Nonetheless, its journey was stricken by lackluster advertising campaigns, subpar after-sales assist, and the underwhelming gas effectivity of the two.4-liter petrol engine. These elements collectively contributed to the Outlander’s incapacity to ascertain a robust foothold and obtain success within the Indian market.
11. Drive One
Drive Motors launched the Drive One with excessive expectations, even securing Amitabh Bachchan as its model ambassador to generate enthusiasm. The SUV’s imposing highway presence attracted consideration initially, however it was finally hindered by a number of points that overshadowed its strengths. A lackluster diesel engine efficiency, defective electronics, and Drive Motors’ restricted dedication to gross sales and advertising efforts collectively contributed to the unlucky downfall of the Drive One within the Indian market.
12. Maruti Suzuki Grand Vitara 4×4
Previous to the triumphant arrival of the current-generation Grand Vitara, Maruti Suzuki provided the fourth-generation Grand Vitara in India for nearly a decade. Serving because the model’s flagship mannequin throughout that point, it featured a 2.4-litre petrol engine and a four-wheel drive system. Nonetheless, Maruti Suzuki’s notion of the premium market phase at the moment acted as a hindrance to the Grand Vitara’s success, finally leading to its failure to realize traction and set up a robust foothold in India.
13. Hyundai Terracan
After establishing a robust presence within the mass market with fashions just like the Santro and Accent, Hyundai sought to make the same affect within the premium phase with the Sonata sedan and Terracan SUV. The Hyundai Terracan marked the model’s entry into the SUV market in India, providing first rate highway presence and mechanicals for its value. Nonetheless, Indian customers have been reluctant to pay a excessive value for a premium SUV from a model like Hyundai, which was comparatively new and perceived as extra budget-oriented in these days.
14. First-generation Hyundai Tucson
In the course of the mid-2000s, Hyundai launched the Tucson as a alternative for the Terracan SUV in India. Regardless of its trendy look, which is acquainted to many, the first-generation Hyundai Tucson had a relatively forgettable historical past within the Indian market. Though it arrived earlier than the Santa Fe, the preliminary mannequin of the Tucson did not captivate consumers within the phase. Its lack of the anticipated premium really feel and stature related to costly SUVs hindered its attraction amongst Indian customers.
15. Mahindra Alturas G4
In a bid to rectify the shortcomings of the Ssangyong Rexton, Mahindra launched the Alturas G4 as its successor in 2022. Primarily a rebranded and enhanced model of the second-generation Rexton, the Alturas G4 showcased notable enhancements when it comes to mechanicals and options. Regardless of providing a extra reasonably priced value in comparison with rivals just like the Toyota Fortuner and Ford Endeavour, the Alturas G4 struggled to make an affect within the Indian market. This may be attributed to Mahindra’s ineffective advertising strategy, which hindered its skill to realize traction and compete successfully in its phase.
16. Hyundai Santa Fe
Over the course of greater than a decade, Hyundai launched the second and third generations of the Santa Fe SUV in India, positioning it because the flagship mannequin. It preceded the arrival of the third-generation Tucson. The Hyundai Santa Fe impressed with its enticing design, sturdy diesel engine, and fascinating array of options. Nonetheless, Indian consumers had a desire for SUVs with a extra commanding highway presence, such because the Toyota Fortuner and Ford Endeavour. This desire resulted within the Santa Fe’s failure to resonate with the Indian market and achieve vital traction.
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