[ad_1]
Benedek Lampert is a Hungarian photographer who has attracted a following on-line for his imaginative small scale pictures of toys. His work lately caught the eye of LEGO, which employed him for a particular marketing campaign. Lampert has spent over 5 years devoted to the style of toy pictures, and he felt honored final yr when LEGO featured one in all his works on its Instagram web page, which boasts over 7.5 million followers. However then Lampert acquired an electronic mail out of the blue with a proposal to shoot some pictures for the model. “The e-mail completely stunned me, I’ve by no means thought this might be attainable,” Lampert says. “My activity was to take some pictures with the LEGO Star Wars units. It’s an enormous step {that a} large firm like LEGO operates with toy photographers.” The marketing campaign is titled “This Is How We Play,” and the objective is to encourage LEGO followers of all ages to see past the chilly plastic bricks and into new worlds with their imaginations. “The marketing campaign reminds us that LEGO is greater than only a constructing in accordance with the guide,” the photographer says. “Additionally it is a supply of creativity and you should use the bricks virtually for something!”
Lampert started enjoying with LEGO himself when he was a baby. After rising up and changing into a photographer, Lampert determined to mix his loves by creating small scenes with LEGO and different toys and capturing cinematic pictures of them. For this marketing campaign, Lampert first got here up with concepts by watching Star Wars motion pictures and TV collection. Every photograph takes about two days to finish. On the primary day, Lampert visualizes, sketches, builds, and does check photographs. “After that I analyze the pictures on the pc and check out some post-processing strategies,” Lampert says. “After that, on the subsequent day, I shoot the ultimate image.”
On the digicam tools facet of issues, Lampert bought a Laowa 15mm wide-angle macro lens for this marketing campaign. “I can transfer the figures very near the lens so they appear greater and on the similar time the background remains to be seen,” Lampert says. “Generally it was troublesome due to the larger surroundings and the huge perspective distortion. In any case, the result’s a extra lifelike and dynamic photograph collection!”
Listed here are among the different pictures Lampert captured for the LEGO marketing campaign:
Right here’s a 5-minute behind-the-scenes video with a more in-depth take a look at how a few of these pictures have been arrange: You will discover extra of Lampert’s work on his Instagram.
[ad_2]